Squarely

active puzzle game

iOS puzzle game. Daily-puzzle pattern, beta on TestFlight.

squarely.app

at a glance

Stage
Beta on TestFlight
Domain
squarely.app
Beta group
Squarely Insiders

bet stack audited Wed Apr 29 2026 20:00:00 GMT-0400 (Eastern Daylight Time)

critical component amazon-ads-tracking
targeting
P&L (bootstrapped)
→ net_revenue_after_costs
revenue - kdp_fees - ads_spend - fulfillment_cost
instrumentation 4
1 2 1
1 built 2 partial 1 gap
tools 7
3 1 3
3 built 1 workable 3 gap
feedback loop
partial
Have signals + actuators but no structured loop that says "P&L outcome → diagnostic on which layer's bottleneck shifted → next experiment to run". Doable; just hasn't been built. Decision-trace below is the seed.
4 gaps — show
  • high Amazon ads performance tracking
    CRITICAL COMPONENT (founder pick 2026-04-30). Currently blind to ACoS, ROAS, campaign-level conversion. Every dollar of ad spend is going into a black box. Notion task: 352f7d49-36d1-816e-abed-e2c2304e08a2
  • medium-high Run/modify Amazon ads programmatically
    Can't currently modify campaigns programmatically. Coupled with the amazon-ads-performance sensor — sensor without actuator is wasted info.
  • medium Meta Ads instrumentation + run/modify
    Fast-follow on Amazon ads work per founder. Meta Ads CLI launched 2026-04-29; check that surface first. Notion task: 352f7d49-36d1-81c4-b2c5-e81a8b1d548b
  • medium Organic-traffic posting (social, blog, community)
    No way to post for organic traffic today.

open decisions 2

open medium
Squarely App Store submission — start submission prep?
Audit done. 5 blocking items. (3) requires founder to create the app in App Store Connect. Decision: start the run, defer, or park the mobile launch.
2026-05-11
open medium
Squarely Meta Ads — greenlight fast-follow build after Amazon ads
Founder: 'Meta Ads instrumentation + tooling are a fast follow because I believe they'd be effective' (2026-04-30). Decision: confirm fast-follow order, or revise.
2026-05-11
closed decisions 7
approved
Squarely PR #47 — merge + deploy backend timezone fix?
→ APPROVE
2026-05-22
deferred
Squarely iOS monetization pick — which model for launch?
→ defer
2026-05-13
decided
Squarely mobile app — punchlist + monetization model
→ APPROVE (no context) — greenlight to run the technical inventory of the Squarely mobile app (platform, completion %, repo state, punchlist to launch). Monetization model (IAP vs subscription vs ad-supported) remains a deferred founder decision; surfaces after inventory lands.
2026-05-11
decided
Squarely website-to-Amazon funnel — invest or deprioritize?
→ APPROVE - founder context: Squarely website has been relaunched, not perfect but much closer to final product. Greenlight for polishing refinements + Amazon-funnel work (UTM tagging, primary CTAs to Amazon listings, conversion-friction audit).
2026-05-11
approved
Squarely growth: does the puzzle format support a daily challenge mechanic?
→ APPROVE
2026-05-11
deferred
Squarely Amazon ads — approve sensors-build approach
→ DEFER until 2026-05-27 — founder revisits approach approval on that date.
2026-05-11
deferred
Squarely Amazon A+ content — pick top-3 SKUs to optimize
→ DEFER until 2026-05-27 — founder revisits SKU pick on that date.
2026-05-11

recent vault notes 9

  1. Wed May 20 2026 20:00:00 GMT-0400 (Eastern Daylight Time) tiktok audience scan project-artifact
  2. Wed Jun 10 2026 20:00:00 GMT-0400 (Eastern Daylight Time) amazon a plus content draft reference
  3. Tue May 19 2026 20:00:00 GMT-0400 (Eastern Daylight Time) volume positioning copy v1 project-artifact
  4. Tue May 12 2026 20:00:00 GMT-0400 (Eastern Daylight Time) mobile app inventory inventory
  5. Tue May 12 2026 20:00:00 GMT-0400 (Eastern Daylight Time) website amazon funnel audit audit
  6. Thu Apr 30 2026 20:00:00 GMT-0400 (Eastern Daylight Time) strategy strategy
  7. Thu Apr 02 2026 20:00:00 GMT-0400 (Eastern Daylight Time) growth strategy strategy
  8. Sun Apr 26 2026 20:00:00 GMT-0400 (Eastern Daylight Time) summary reference
  9. — squarely puzzles growing-bet