/decisions · 2026-05-11 · board backfill · squarely

Squarely website-to-Amazon funnel — invest or deprioritize?

Decision logged from the Notion task board. Click an action to fire an iMessage back to the Ray session with the decision encoded.

Founder asked whether the Squarely website can drive Amazon clicks. Answer is unknown without an inventory of current state — and the decision (invest in funnel vs deprioritize) is strategic.

Context

Open question from 2026-04-30: 'can the website generate good inbound marketing to the Amazon pages?' Ray needs to inventory first (URL, design, traffic, on-page SEO, current CTAs), then surface a recommendation.

Decision: greenlight the inventory now, defer until other Squarely work clears, or park the surface entirely.

Lock in

Approve

Greenlight the action with optional context (instructions, scope notes, anything Ray should carry into execution).

Approve + send
Archive

Drop this from the active board. Add a one-line reason so the kill is on the record.

Archive + send
Split

Keep part, defer part. Use the two fields to describe each.

Split + send
Defer

Push this out to a specific date.

Defer + send