/decisions · 2026-09-22 · squarely

Squarely monetization — pick, or set a real revisit date

Notion task 352f7d49-36d1-81ba-8a89-f52e7ceb38d6 · Squarely iOS — ship free v1. Blocked since the original monetization decision on 2026-05-13.

The 2026-05-13 decision (squarely-monetization-pick) deferred the IAP/Subscription/Ad-supported/Hybrid call to "start of Q3," with a defer_until of 2026-07-01. That date passed almost three months ago (today is 2026-09-22) and nobody revisited it — the ticket's own Notes flagged this gap on 2026-08-31 and it's sat unresurfaced since. Squarely iOS free v1 stays Blocked on this pick.

Where it stands

App has been ready for a free-v1 launch since roughly May; the ticket title notes it was "parked pending hackathon weekend" and the original dad's-birthday target (2026-07-12) has already passed
Ray's original recommendation (2026-05-13) was defer-to-v1.1 with real DAU data before picking a model
No DAU data exists yet because the app hasn't shipped free v1 — the deferred decision's own precondition never got created

What this decision needs to answer

Pick a monetization model now (IAP / Subscription / Ad-supported / Hybrid) so free v1 can ship, or
Confirm ship free v1 with no monetization yet (monetization stays a v1.1 decision, revisited post-launch with real usage data), or
Set an actual revisit date this time, so it doesn't silently lapse again

Lock in

Approve

Ship free v1 with no monetization now; pick the model post-launch once there's real DAU data. State the model if you'd rather pick now instead.

Approve + send