/decisions · 2026-05-11 · board backfill · squarely

Squarely Amazon A+ content — pick top-3 SKUs to optimize

Decision logged from the Notion task board. Click an action to fire an iMessage back to the Ray session with the decision encoded.

Founder named A+ content as 'close to the top' of Squarely priorities 2026-04-30. Adjacent to the ads spend gap — if ads drive traffic to weak product pages, conversion suffers.

Context

Per-SKU work. Ray needs the top-3 SKUs to audit + optimize (or more if signal warrants). Cross-bet payoff is MEDIUM (copywriting + image-gen capability is reusable; A+ specifics are Amazon-only).

If you'd rather audit ALL SKUs and let Ray surface a recommendation, that's a SPLIT (approve all-SKU audit, defer optimization to founder pick after audit).

Lock in

Approve

Greenlight the action with optional context (instructions, scope notes, anything Ray should carry into execution).

Approve + send
Archive

Drop this from the active board. Add a one-line reason so the kill is on the record.

Archive + send
Split

Keep part, defer part. Use the two fields to describe each.

Split + send
Defer

Push this out to a specific date.

Defer + send