Squarely Puzzles

Overview

Puzzle game invented by founder’s dad. Currently published on KDP with an iOS app in development. Has generated revenue but distribution is lumpy and not yet sustainable. Could become an umbrella company as more games are invented (three exist so far).

Products

• Puzzle game (published on KDP)
• iOS app (in development)
• Two additional invented games (not yet published)

What’s Needed

• Product development: iOS app, new game launches
• Marketing: sustainable acquisition beyond personal network
• Content generation: social, listings, promotional material
• Reporting: sales tracking, marketing attribution, KPI dashboards
• Data engineering: pipeline to unify data sources — future Ray Data Co case study

Revenue Model

Book sales (KDP), app sales/subscriptions (future)

Strategic Value

• Proving ground for Ray Data Co’s data capabilities
• Case study material for consulting/content
• Potential umbrella company if games portfolio grows