Squarely Up to You — Volume Positioning Copy v1
Final marketing copy for all three Squarely Up to You volumes. Authored collaboratively in Discord 2026-05-19 with jdub0457 (Squarely advocate) and Ben (founder approval). Same copy lands on all surfaces: KDP product descriptions, book back covers, squarely.app listing pages.
Trigger + intent
jdub flagged that recent KDP purchases skew heavily to Volume 1 — buyers reading the numbered series as a sequence with V1 as the implied entry point. Goal of this copy: (a) make explicit that volumes are independent and order doesn't matter, (b) reposition V3 as the recommended starting point given its concrete improvements over V1/V2, (c) give V2 a clear identity instead of "the middle one."
Any-order callout
Place above any book listing wherever a buyer sees all three (KDP series page, squarely.app books grid, back-cover series-note).
Each volume of Squarely Up to You is independent. There's no order to follow — pick any volume and dive in. Volume 3 might actually be the best starting point since it incorporates improvements suggested by readers of the first two volumes.
Per-volume blurbs (medium-length — for product descriptions, back covers, listing pages)
Volume 1 — The original 100 puzzles that started the series. Easy through expert in one continuous progression. A solid pick if you like the idea of building difficulty as you go.
Volume 2 — 100 puzzles with cleaner clue formatting based on reader feedback from Volume 1. Same Squarely DNA, easier to read at the table. Stands on its own.
Volume 3 — 100 puzzles, with the first 25 designed for fast solving (several cells prefilled to ease you in) before ramping into more challenging puzzles. The widest range of difficulty in the series, and many solvers' favorite first book.
Short-form variants (KDP subtitles or any tight surface)
- V1: "The original. Easy through expert in one progression."
- V2: "100 puzzles, cleaner clue formatting. Stands on its own."
- V3: "First 25 puzzles prefilled for fast solving, then ramps up. Widest difficulty range — many solvers' favorite first book."
Forward-looking — starter-pack / boxed-set framing (DRAFT, not yet usable)
KDP does NOT currently allow Squarely to bundle the three volumes as a starter pack (per jdub 2026-05-20). Drafting this in case KDP policy changes OR Squarely lists a bundle on squarely.app directly.
Medium-length (for bundle product description)
The Complete Squarely Collection — All 3 Volumes
300 logic puzzles spanning easy through expert, refined across three volumes based on solver feedback. Volume 3 includes a 25-puzzle prefilled "fast solve" warmup; Volumes 1 and 2 carry the original full-difficulty progression. Built for the kitchen counter, the airplane tray table, and the quiet hour before bed. Pick any volume to start — the other two will be waiting.
Short-form (bundle subtitle)
"All 300 puzzles. Any order. Solve with whoever picks up the book."
Provenance notes
- Per-volume content corrections (jdub, 2026-05-20):
- V2 differentiator from V1 is clearer clue formatting based on reader feedback, not new mechanics or unconventional patterns (my initial draft framed it as the latter — wrong).
- V3 differentiator is the first 25 puzzles having prefilled cells for fast onboarding, then ramping into the full-difficulty range. This is the concrete reason V3 makes a great starting book, not just generic "widest difficulty range."
- Any-order callout framing improvement (jdub, 2026-05-19): "Volume 3 might actually be the best starting point since it incorporates improvements suggested by readers of the first two volumes" replaced my initial "many solvers start with Volume 3" social-proof framing. jdub's version gives the buyer an actual reason instead of a popularity claim — more persuasive and defensible.
- Founder approval to collaborate with jdub directly (Discord 2026-05-19 11:56 ET): "Yes, please work with @jdub on this."
Related
- [[STRATEGY.md]] — Squarely overall positioning
- [[growth-strategy.md]] — KDP discoverability + funnel
- [[2026-05-13-website-amazon-funnel-audit.md]] — context on the funnel surfaces where this copy lives
- [[kdp/2026-04-27-summary.md]] — KDP order data showing the V1-skew that triggered this revision
Next actions
- Founder applies this copy to KDP product descriptions for all 3 ASINs (B0CD91ZLCY, B0DJ5SZRYN, B0FYNPYM1Z) — back-cover edits queued for next reprint cycle.
- Founder applies to squarely.app
Books.astroto replace the existing per-volume blurbs. - A+ content draft (separately in-flight in Discord with founder) will lean on this copy for the volume-comparison module — single source of truth.
- If KDP policy on bundles changes, the starter-pack draft above becomes live copy.