08-tooling

notion workspace discovery

2026-04-03·inventory·status: discovery-complete

Full inventory of the Notion workspace for Ray Data Co (Ben Wilson). Workspace has grown over ~6 years (2020-2026) across multiple career phases: ConnectWise data scientist, freelance consulting, newsletter writing, course-taking, and now Ray Data Co founder.

Workspace Meta


ACTIVE & USEFUL

These pages are currently relevant to operations and should stay in Notion (potentially reorganized).

Sanity Check Newsletter System

The active newsletter content pipeline. This is the current operational hub for content.

Page ID Last Updated Notes
Sanity Check -- Content Calendar (DB) ed036f57-b5d9-4988-a76c-d59f3478e7c3 2026-02-26 Database with Status/Format/Publish Date/Topic/Notes. Has entries like "The Data Team's New Customer Is a Robot" (Idea), "Why I Stopped Writing" (Drafted). Active content pipeline.
I stopped writing about data. Here's what brought me back. 312f7d49-36d1-81f1-8be8-c2189897228b 2026-02-25 Full relaunch essay draft. Substantial, polished piece about the return of Sanity Check in an agentic world.
Social Posts -- Sanity Check Relaunch 312f7d49-36d1-81b6-9684-f928137ce774 2026-02-25 LinkedIn + Twitter/X promotion posts for the relaunch. Ready to use.
The Data Team's New Customer Is a Robot 313f7d49-36d1-8127-af9d-f06ee2064b0b 2026-02-26 Content calendar entry (Idea status). Blank page body -- just notes in properties.
Why I Stopped Writing (And What Pulled Me Back) 313f7d49-36d1-81a1-a50e-c6deb1d23ec1 2026-02-26 Content calendar entry (Drafted). Blank body -- draft content lives in the standalone page above.
Newsletter Category Creator 153f7d49-36d1-8060-ae74-d7cd0214bbad 2024-12-18 Detailed niche/positioning work for the newsletter. Contains the 1-liner, 10 problems, 10 outcomes, audience segmentation. Original strategic thinking.

My Tasks (DB)

Page ID Last Updated Notes
My Tasks c585b0e2-63e0-4419-b53d-94013258777b 2026-04-03 System-level Notion tasks database under Home page. Has Status, Assignee, Due date. Potential task board candidate but appears to be Notion's built-in task system, not a custom board.
Home views (DB) c5b23c76-6a6d-4860-8753-3684bc236ecf 2026-04-03 Dashboard database under Home page. System-generated.

Cursor AI Agent Writing Setup Guide

Page ID Last Updated Notes
Cursor AI Agent Writing Setup Guide 23ff7d49-36d1-806d-8448-e4c729f3cff6 2025-07-29 Newsletter from Mitch (Ship 30 / Cowork ecosystem). Guide on using Cursor for AI-assisted writing with rules-based voice/style. Third-party content but has useful prompts and setup patterns.

EXTRACT TO VAULT

Original thinking, frameworks, and research worth compiling into the Obsidian knowledge base. These contain Ben's own ideas, not course content from others.

Ray Data Co Original Writing (2020-2021)

This is the gold mine. ~15 original articles/essays about data engineering, analytics, and business systems. All under the Hot List > Ray Data Co page.

Page ID Last Updated Notes
Ray Data Co. (hub page) 7bdf41a6-d19c-4ce1-94f5-a5206f3255d8 2021-06-01 Hub page containing all original RDCo articles. Has personal notes about "becoming senior" and "engineering perspective on business."
The Ghosts of Data Past, Present, and Future b7c097b4-5266-4fcf-924e-eb9265ddd8c1 2021-03-09 Original article about problems across the data lifecycle.
The Promise of Analytics d504f40c-1d4d-4131-8cfd-5a8ef673b868 2021-02-21 Original article.
Most Important Business Metrics to Track 40444cee-abfc-4f23-898b-1c54ac56c205 2021-05-11 Original article.
Incremental Models - Meteoric Impact b3a7744f-018c-4a41-aad5-7fefb7fc4fe3 2021-03-30 Original article about dbt incremental models.
From flywheel to DAG 443ca00d-2238-4793-9fa9-853888236876 2021-03-09 Original article connecting business flywheels to data DAGs.
Protocols over Programs 7fafdc54-123e-449d-bd7f-58a4f460e311 2021-02-21 Original article.
In Defense of Black Boxes a2a3acd5-ed41-4a51-b101-fe1138809723 2021-02-19 Original article.
Soft Skills of Remote Work 4c10b40c-729f-4be2-b5cd-27f413027066 2021-02-10 Original article.
No consultant is prince charming! 386887e9-4661-475d-a03d-3d781d8c764f 2021-02-03 Original article.
No vendor is Prince Charming c88988b3-6db1-4f61-8fd2-db1fe0586a4e 2021-02-03 Original article.
How to get Analytic Infrastructure Buy-in da83b0a2-ccd6-40b4-bbaa-3df6149fef29 2021-02-03 Original article.
Two inputs you must control to avoid insanity aa816b60-cbfb-4e9f-a498-bbc1391f9c27 2021-01-27 Original article about analysis reproducibility.
Getting Started with dbt 460ada45-156d-4360-908d-78abcf1c621d 2021-01-18 Tutorial/guide for the analytics stack.
Analytics Canon 9c54e5c5-48f5-487e-b66c-cdff15e70a87 2020-12-30 Curated reading list / canon for analytics.
To distinguish between music and noise you first need ears 50a1e034-f7c2-4852-87af-1b09a1413143 2021-03-11 Original article.

ConnectWise Work Artifacts (2020-2021)

Substantial original work from the ConnectWise era. Mix of internal docs, frameworks, and draft articles about building analytics at scale.

Page ID Last Updated Notes
ConnectWise (hub page) 68240080-e3a2-454c-921e-69e247b6f24d 2021-05-24 Hub with 10 sub-pages of work artifacts. Contains IT Channel explained, Sales/Marketing structure, team org.
Building an Analytics Engine to IPO b9d20bc8-bd91-41c8-8eb4-8717872a8331 2020-08-28 Original thinking about scaling analytics for IPO prep.
CW as a Data-Driven Business bd764b59-198c-4f9e-a89d-77f83e0c06a9 2021-01-06 Framework for viewing business through data lens.
CW Product Data Model and Analysis 3b3e370b-af8b-4256-9523-19f633a5b4a5 2021-01-13 Product analytics data model.
CW Analytics Deployment Process 2b7af132-21d3-4602-9128-8ac7ff48852b 2021-01-12 Deployment process documentation.
Hardening Reporting Pipelines 6b80ee6c-4fdc-41f3-86b9-c54b846641ab 2021-01-02 Pipeline reliability patterns.
Pricing and Packaging 535a9c6a-4dc6-4976-be39-e9f8bdde267e 2020-08-31 Pricing strategy work from Product team.
The Transformation Layer 199ad4e3-a2b9-4a0e-bcb3-020b513adc79 2020-07-24 Framework about the dbt transformation layer.
DBT Onboarding Checklist 6370d0f3-5680-4085-9f27-eebe6ace83d2 2020-09-03 Onboarding guide for dbt at ConnectWise.

Newsletter Strategy & Positioning

Original strategic thinking about newsletter positioning, audience, and content strategy.

Page ID Last Updated Notes
Newsletter Category Creator 153f7d49-36d1-8060-ae74-d7cd0214bbad 2024-12-18 (Also listed in Active) Deep positioning work. 1-liner, niche breakdown, 10 problems/outcomes. Extract the strategic thinking.
Newsletter Concepts d41715d0-6e75-4990-b809-a0c5ab5fce98 2024-08-27 Newsletter ideation with criteria framework.
Newsletter Roadmap 07cd0e6f-ea7c-46f0-a444-3b295aa289f5 2024-08-27 Growth strategy planning for newsletter.

Cold List -- Original Notes & Ideas

The Cold List is a capture area with original thinking worth mining.

Page ID Last Updated Notes
Cold List (hub) 316e8fce-2fde-4d8b-b586-960cfbad4efc 2022-01-02 Root capture page. Contains Goodhart's Law quote with original commentary. Links to ~17 sub-pages of notes and ideas.
Writing Thoughts ed33f2fb-241d-4519-9421-f17cdc20d090 2022-07-24 Writing craft notes and feedback frameworks.
Draft Ideas 8c4d7c5d-bf82-4934-a366-ef83e75f6086 2020-09-22 About page ideas, draft concepts.
PSEUDONYMOUS ecfd57a1-6199-48d9-9542-e771be5f69ad 2020-07-11 Notes on pseudonymous writing vs. Ray Data Co brand.
Dots 7bcbc53f-5236-4721-9dfd-77ca5ef3802c 2023-02-05 Collection of ideas/quotes including "move compute to data" concept.

Hot List -- Frameworks & Strategy

Page ID Last Updated Notes
Hot List (hub) c1fa0a2a-b100-46f6-a520-59bd5fce4c76 2021-06-22 Root project page linking to Ray Data Co, ConnectWise, Data Framework, Business Framework, Content Calendar, and more.
Data Framework 0b88470e-c749-4d2e-b6d3-01dd3779c5b6 Unknown Sub-page of Hot List -- likely original framework content.
Business Framework 9162615c-3b16-4e6f-8148-43c17764979a Unknown Sub-page of Hot List -- likely original framework content.
Analytics Stack Course 9d7278d8-a4c6-4675-a910-de4df698a51b 2020-09-12 Original course concept for teaching analytics stack.
Bounty List cc577b2d-1d10-44a5-850a-03918a97d099 Unknown Sub-page of Hot List.

Reforge Work Artifacts

Page ID Last Updated Notes
(Work Artifacts) Business Hypothesis Canvas at Reforge a8e5ec8f-2d7c-44f7-987f-efca1cc5e573 2023-08-05 Detailed Reforge business canvas. Not Ben's original work but a thorough template/framework analysis of Reforge's strategy. Useful reference for business model thinking.

dbt Technical Content

Page ID Last Updated Notes
dbt Speed Run 8f98b0a4-18df-4fc4-b142-cc83794841fb 2023-02-07 Technical dbt content including Snowflake cost monitoring.
dbt Faker 1e28dba3-9221-495f-9dc3-16e3817a7604 2023-02-09 Tool for generating fake data with dbt.

Other Original Content

Page ID Last Updated Notes
Ray Data Co Inspiration 1dd32700-10db-4ca6-85a7-2f5980fddc0f 2020-11-18 Inspiration/vision page for the company.
Product Team Introduction b8aad413-8e11-42cc-88ef-df688752413e 2020-11-06 Product team intro -- likely ConnectWise era.
Growth Forecasting in an Uncertain Time 7fb1108d-a6b7-4b76-83f5-e27b183c64d7 2023-10-20 Original thinking on growth planning ambiguity.
Financial Planning fe112f3b-daae-4e4f-9905-f40938caebec 2023-10-20 Financial planning content.

COURSE CONTENT -- Keep As-Is

Third-party course materials and templates. Not original thinking. Keep for reference but do not extract.

Cowork Bootcamp (Claude AI Writing Course, Feb-Mar 2026)

Most recently accessed course content. Student hub with 9 onboarding modules, 6 live sessions, skill vault downloads, and bonus modules.

Page ID Last Updated Notes
[Student Hub] Cowork Bootcamp 310f7d49-36d1-81e8-85c3-e8de6ad7b4e4 2026-02-23 Hub page with full course structure: onboarding (9 modules), curriculum (6 sessions), skill vault, bonus modules.
Onboarding Module #1: Welcome Aboard! 310f7d49-36d1-814e-acd8-d66f1e796260 2026-02-23
Onboarding Module #2: Weekly Sessions 310f7d49-36d1-8184-80c3-cb9387dc2e35 2026-02-23
Onboarding Module #3: Access Modules 310f7d49-36d1-81e4-867f-e6eaa70cb076 2026-02-23
Onboarding Module #4: Install Claude Desktop 310f7d49-36d1-8147-bdfd-cb9d156e63cd 2026-02-23
Onboarding Module #5: Cowork 101 310f7d49-36d1-818b-9755-e1295466be35 2026-02-23
Onboarding Module #6: Skills 101 310f7d49-36d1-8176-84c7-ca8f8433f1ac 2026-02-23
Onboarding Module #7: No-Code AI Agents 310f7d49-36d1-819c-8377-ff255e42c87d 2026-02-23
Onboarding Module #8: First Skill 310f7d49-36d1-8122-954b-e12d3e8a86c0 2026-02-23
Claude 101: Quick Reference for Writers 310f7d49-36d1-816f-931b-ca0e26e0b3c1 2026-02-23
AI Dictionary: For Digital Writers 310f7d49-36d1-8149-b680-ded75cd50e93 2026-02-23
Claude Cowork Troubleshooting Guide 310f7d49-36d1-8192-8df6-fc32760bebdf 2026-02-23
Skill Vault Downloads 310f7d49-36d1-81e5-94c8-dd93054d6cdf 2026-02-23
Bonus Modules 310f7d49-36d1-819c-a9d7-f95a4d4dd5c2 2026-02-23

Ship 30 for 30 (Writing Course, Oct 2023)

Page ID Last Updated Notes
Ship 30 October 2023 Course Guide 62ca11bd-d2f6-4cf3-a3c3-db49e6078906 2023-10-25 Full 30-day shipping checklist. Completed through Day 9, unchecked from Day 10 onward.
Endless Idea Generation ChatGPT Prompt bb9a55f9-0346-4959-a1c3-c34c395818e4 2023-10-25 Ship 30 sub-page.
Endless Idea Machine 1b6c796d-1114-4b8d-b4cc-67bb679bd4ca 2023-09-06 Idea generation framework from Ship 30.

Prompt Engineering Playbook (Course, 2024-2025)

Large library of writing prompts, templates, and content frameworks. Third-party course by Nicolas Cole / Dickie Bush ecosystem.

Page ID Last Updated Notes
The Prompt Engineering Playbook Library 6279cdca-e139-46bf-8410-170e7373e017 2025-02-10 Hub page with 4 databases: Prompt Library, Template Library, Input Library, Content Library. Plus Text Blaze integration.
Template Library (DB) 7b54e20c-864e-4c92-8ba7-e4ae1bcb3e3e 2024-08-27 Database of content templates.
101 Proven Templates 8618a2a2-9e0a-4217-90d7-560a041cc0ab 2024-08-27
Various template/prompt pages Multiple IDs (see search results) 2024-08-27 Includes: Atomic Essay, LinkedIn Post, Curation, Expert Secrets, Big Outcome, W.R.I.T.E.R.S Compass, Brand Snapshot, Voice Archetype Analyzer, etc. All dated 2024-08-27 (bulk import).

Low-Ticket Launchpad (LTL 2025)

Course content from Nicolas Cole / Dickie Bush about building digital products. Very detailed launch playbook.

Page ID Last Updated Notes
LTL 2025 Launch 1dbf7d49-36d1-8022-b675-c28053d13146 2025-04-20 Massive launch planning page: product outline, launch calendar, build checklists, sales pages, email sequences, organic content, ads. Third-party course/template.
Sales Page Copy 1dbf7d49-36d1-814a-89f5-d35e5a6a4ac6 2025-04-20
LTL - Emails 1dbf7d49-36d1-8194-a359-d3fc7bfa0883 2025-04-20
Teaser Sequence 1dbf7d49-36d1-81a8-8ace-f6c7fbfd21c9 2025-04-20
Waitlist Viral Drop 1dbf7d49-36d1-812e-a4c8-f90d6e091a64 2025-04-20
Product Idea Mastery 1dbf7d49-36d1-81bd-96b3-e653ee2b2233 2025-04-20

Content OS (Justin Welsh template, 2023)

Page ID Last Updated Notes
Content OS a3e59b19-c3eb-4017-a64b-42574d5e6476 2023-10-10 Hub with Posting Calendar DB, Content Matrix DB, To Templatize DB, Finished Templates, Newsletter Ideas. Justin Welsh's Content Operating System template.
The Content Operating System 04e80afb-f3a4-4f3c-9d6b-2525aa67c34b 2023-07-26 9-step content creation workflow. Contains some original newsletter ideas mixed in (Snowflake emails, dbt docs).
Content Matrix (DB) a5d64aae-914b-479a-b985-b56fda9e5001 2023-08-05

Write of Passage (David Perell course, 2021)

Page ID Last Updated Notes
Write of Passage ca68b8db-7b34-4384-a9c6-00275f3bea76 2021-04-01 Extensive course notes -- 15+ live sessions, assignments, frameworks (POP Writing, FAST Writing, Personal Monopoly). Contains original reflections mixed with course content. Very substantial.
Your Personal Monopoly 535617b9-8536-4b70-ad90-cde3a1f4bdb9 2021-05-12 WoP concept page.
Personal Stories 9613b0da-2963-49d9-8f60-576e732335e3 2021-04-16

TwitBox (Twitter growth course, 2021)

Page ID Last Updated Notes
TwitBox 44784fd1-2510-40c0-8cfe-e3e9dd6f8869 2021-05-11 Twitter growth course with My Dashboard, Personal CRM, People database.
My Dashboard 4c947690-6196-4dc6-92cf-28c5a8b1e970 2021-05-11 TwitBox dashboard.
Personal CRM ca360a98-dd0e-43ee-a2d1-05f572c9f994 2021-05-11
People (DB) 0a2bbc4e-6bee-498c-99db-fb909c31a26f 2021-05-11 Contacts database from TwitBox.
My Twitter Goals (DB) 0c63dd0b-9bb8-454c-b522-f8431900f65e 2021-05-11

SnowPro Certification Study (2023-2024)

Snowflake certification study notes. Extensive -- 6 domains with multiple sections each.

Page ID Last Updated Notes
Core (SnowPro hub) 0f816867-d65c-4933-aff6-9dd026561383 2024-12-08
Domain 1: Features & Architecture f5a162fb-9450-48fe-9cef-bc52bed7d2c3 2023-11-27 4 sections.
Domain 6: Data Protection & Sharing 5ea3f723-cc39-4ae4-9917-a09e5d151251 2023-12-28 2 sections.
(Plus Domains 2-5 with multiple sections each) Various 2023-2024 Substantial study material.

EBC Builder (Nicolas Cole, 2022)

Page ID Last Updated Notes
EBC Builder 82189050-b08e-4b71-9b6f-1a5ee5579c48 2022-07-19 "Endless Business Content" course with draft stages, bookmarks, rules of thumb.
Tasks by Chapter (DB) 4d4eaa3a-739d-42df-a578-9746f5f406cd 2022-08-04
Resources by Chapter (DB) 57cb5d93-01c0-4a56-b1e3-6af12e87f4d4 2022-07-19
Your EBC (DB) 523c034d-f5f9-470d-bce6-458475059a2f 2022-07-19

Day 1-6 Content System (Ship 30 AI Version, 2025)

Page ID Last Updated Notes
Day 1: Generate 30-Days Of Content Ideas 1c5f7d49-36d1-802a-8e28-de8f0c730f06 2025-03-29
Day 2-5: Draft A Week Of Content 1c5f7d49-36d1-808b-a77a-fca9ff7a557d 2025-03-29
Day 6: Edit, Schedule, And Button Up 1c5f7d49-36d1-805a-8749-d8c555f9bd50 2025-03-29

ARCHIVE

Outdated, dormant, or no longer relevant content.

Page ID Last Updated Notes
ConvertKit Creator Guide 562474c9-0453-4e13-9c39-329b8cff3087 2020-07-04 ConvertKit setup guide. Old.
Minimum Viable Video d4a1f62b-3f02-450a-bb8a-63955903edaf 2021-05-14 Video production course. Dormant.
Gift Ideas 7cf86de1-9d6a-49af-a448-8de2b8809915 2021-11-21 Personal gift list.
Your Goals and Systems b8e2f406-f3de-4d61-9981-766c136e0734 2021-09-18 Goal-setting reference page.
Fears, Frustrations, Goals, Aspirations 6663e606-d33e-4108-884c-233e5fd8c298 2024-08-27 Template page from Prompt Engineering course (not personal).
Video Production Checklist 9e7d16a4-4da3-472a-80a9-5dc60ac639c0 Unknown Under Hot List. Old.
20/20 Sketching 5354565f-c390-4d99-ac1d-b65a0663d72c Unknown Under Hot List. Old.
Pricing Solutions Consultants 583c943b-d827-47a5-995f-28d34beeddfe 2020-10-14 ConnectWise pricing research. Historical.
LEK Consultants 41baa54c-5398-4a2d-ae35-d1cfac183a68 2020-10-14 ConnectWise consulting engagement. Historical.
SKP Consultants 21ee80d4-7771-4d17-98c5-969e43f25e64 2020-10-14 ConnectWise consulting engagement. Historical.
Pricing and Packaging Learning 35ca6b8c-f0b1-49a1-a371-145d491f0f49 2020-12-13 Cold List sub-page. Study notes.
Algorithmic Trading 2cf61ee5-43d6-4af7-b8bc-b333676a7db2 Unknown Cold List sub-page. Side interest.
DevOps for ML 87b4f74f-a85f-4ecd-8bb5-741077f4c4bf Unknown Cold List sub-page. Side interest.
Reinforcement Learning fff63ff5-0113-4a1c-8837-4e50502c5a3a Unknown Cold List sub-page. Side interest.
SQL challenge 068d8687-88b6-4108-bead-dcecc8656d15 Unknown Cold List sub-page.
Audio Testing c8a20dfd-03d7-4cb0-b85a-4bbba544269d Unknown Cold List sub-page.
Twitter for Developers 5fe6b92c-cb7b-4966-bb65-13d39a1bea79 2022-10-08 Old course/reference.
Content Calendar (old) df75f371-ad3c-4555-9576-d389addc549f Unknown Under Hot List. Superseded by Sanity Check calendar.
Growth @ ConnectWise bio page f96f45b2-53a6-445e-b180-effabbebaa00 2021-05-19 Old bio page.

Reforge Course Notes (2020)

Page ID Last Updated Notes
Substack's Core Growth Loop -- Brian Balfour c9549056-2166-40a9-b8ad-3f945c4507e9 2020-07-02 Reforge lesson notes.
Product Market Fit Expansion -- Brian Balfour 22a8ef17-6f00-404d-8831-8fce61511b3d 2020-07-02 Reforge lesson notes.
Take Ownership Of Your Career -- Brian Balfour ec72c18a-23dd-4f55-b66c-8c3ace180fe9 2020-07-02 Reforge lesson notes.

TASK BOARD CANDIDATES

Page/DB ID Last Updated Assessment
My Tasks (DB) c585b0e2-63e0-4419-b53d-94013258777b 2026-04-03 Notion's built-in task system. Has Status (To-do/In progress), Assignee, Due date. Could work as a lightweight task board but it's the system default -- not customized for RDCO operations.
Sanity Check -- Content Calendar (DB) ed036f57-b5d9-4988-a76c-d59f3478e7c3 2026-02-26 Purpose-built content pipeline with Status (Idea/Outlined/Drafted/Published), Format, Publish Date. Already functional as a content task board.
Content Matrix (DB) a5d64aae-914b-479a-b985-b56fda9e5001 2023-08-05 Part of Content OS. Could be repurposed but currently holds Justin Welsh template content.

Summary & Recommendations

By the Numbers

Key Findings

  1. The original writing is the treasure. The Ray Data Co articles (2020-2021) contain genuine frameworks and thinking about data engineering, analytics culture, and business systems. These should be extracted to the vault as foundational content pieces.

  2. The Sanity Check relaunch is the active project. The content calendar, relaunch essay, and social posts are the live operational surface. The relaunch essay is polished and substantial -- the "fundamentals first, agents second" thesis is the current editorial position.

  3. Course content dominates by volume. Write of Passage, Ship 30, Prompt Engineering Playbook, EBC Builder, SnowPro, Content OS, TwitBox, Cowork Bootcamp, LTL -- these represent 60-70% of workspace content by page count. They should stay as-is for reference but don't need active management.

  4. The ConnectWise artifacts are historically valuable. Building an Analytics Engine to IPO, Hardening Reporting Pipelines, the data model work -- these contain real operational patterns from scaling analytics at a mid-size SaaS company. Worth extracting the frameworks.

  5. Newsletter positioning work is strategic. The Newsletter Category Creator page has deep thinking about audience, problems, and outcomes that should inform the vault's positioning docs.

  6. No real task management system exists. My Tasks is just Notion's default. The Sanity Check content calendar is the closest thing to a project board. If RDCO needs operational task tracking, it would need to be built.

Extraction Priority (for vault)

  1. Sanity Check relaunch essay + positioning docs (active, strategic)
  2. Ray Data Co original articles (foundational thinking, 15 pieces)
  3. ConnectWise frameworks (Building to IPO, Hardening Pipelines, Data Model)
  4. Newsletter Category Creator strategy (audience/positioning)
  5. Write of Passage personal reflections (extracted from course notes)
  6. Cold List original notes (Writing Thoughts, Dots, Draft Ideas)