I once applied for Head Of Analytics at a startup. I was dismissed quickly, they wanted a CS PhD to solve the bin packing problem.
It turns out — they had zero diligence with discounts, spent all their cash on bad user acq., and drowned in retention problems.
Layoffs ensued. (View Tweet)
In my experience, measuring a sales funnel isn’t hard due to SQL. It’s hard because you’re trying to fit a well-defined data structure (a state machine) on top of an informally defined process.
Investing in data maturity will make it easier to fit tech solutions to biz problems. https://t.co/WsXlQPZPFj (View Tweet)