Aside from the thrill 🎢, what’s a high-quality traffic spike good for?
High quality traffic spikes leave product usage retention curves in their wakes.
The area under the floor (blue box) gets taller if your product is sticky.
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Note: Thread
Controlling for quality, the greater the height difference between successive blue boxes, the better you’re doing at onboarding & activation. (View Tweet)
Joking aside, this is one thing your startup has in common with BTC — the more believers, the higher the new floor. (View Tweet)
You’ll only see these “contrails” if you’re measuring at the same resolution as your product stickiness.
In other words, MAU’s may be smooth up-and-to-the-right, while WAU’s or DAU’s look like this.
If you don’t see anything, change your resolution. (View Tweet)
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