Analytics is a praxis that concerns itself with two fundamental questions:
What should you measure?
How do you measure it?
Analysts are the closest thing to having an in-house consultant yet they get completely misused as “number pullers” (View Tweet)
Note: Thread
These questions are not easy despite what they seem. Measure the wrong thing and you get the wrong picture of what’s happening causing you to make the wrong decisions (View Tweet)
Analytics shines when aimed at the following:
Figuring out how you’re doing so you get a sense of what’s working and what’s not working (View Tweet)
Figuring out the impact of changes to policies or business processes (View Tweet)
Figuring out how to improve things that are not working or how to make things work even better (View Tweet)
