First, what does “UTM” stand for? It’s Urchin Tracking Module. Also called a “UTM parameter,” a UTM code is a portion of text added to the end of a URL that enables you to track visits to that URL (View Highlight)
Where Should You Use UTM Tracking Codes?
Social Media
Email Campaigns
PPC (pay-per-click) Campaigns
Anytime you want to know exactly where traffic is coming from (View Highlight)
