The data warehouse will be the control centre for companies in the future. It will expand from analytics and become the core of sales, operations, finance and much more. (View Highlight)
The data warehouse will transition from being thought of as a tool for business intelligence to being at the core of everything companies do. Here’s how I think it will play out (in fact, it’s already starting to happen)
Business intelligence: The data warehouse is used to help companies have one place to analyse their data.
Operational tools: Data will be sent to all operational tools and new internal tools will get built directly on top of the data warehouse.
Sales & marketing: With the rise of product-led growth, the data warehouse will be right at the centre for go-to-market teams.
Finance: The data warehouse will be able to truly work for 100% accurate data and finance and accounting teams will become some of the most active users of the data warehouse.
Everything: When all these pieces come together the data warehouse will be the centre piece of any modern company. (View Highlight)
Note: The 5 Phases of a data warehouse implementation
