What I really wanted was:
A consistent flow of companies coming to us
Less time spent “selling” – especially to companies who couldn’t afford us or just weren’t a good fit
To focus the most of my time on delivering awesome work to our clients
The peace of mind that comes with not needing to worry about what work we’ll have on our plate one, two, three, etc. months from now
Over time, we were able to do exactly that. Within about a year, we had about 6+ month pipeline of sold projects – and this was for a team of 8 billable employees, so we effectively had 48 man-months of future work at any give time. (View Highlight)
That’s what led to the creation of this course, which could be summed up as: “how to use audience building best-practices to sustainably grow a high-touch consulting business.” (View Highlight)