Your growth system helps you:
Answer and align around “How does the product grow?”
Informs the metrics that you should measure.
Identify your biggest points of leverage (View Highlight)
Once you know how the system works, you have three choices:
Optimize the current system - Reduce friction or add good friction.
Expand the current system - Expanding one of your growth loops.
Create a whole new piece of the system - Adding an entirely new growth loop.
These are ordered from easiest, but least impactful, to hardest but more impactful. (View Highlight)
But knowing how the system works isn’t enough. Why? Because there are human actors (customers, partners, etc) behind each step in the system. That means you need to understand the psychology of what motivates those humans.
The asset that describes those motivations is what we call a user psych map, which describes the “why” of the actor behind each action in the system.
Once you know the motivations, you have two choices:
Increase the motivation
Layer on new motivations
Overall, moving motivation can be even harder than improving the system but also more impactful. (View Highlight)
