As companies in all industries and sizes adopt various cloud-based software to run their businesses, they have had to deal with data sprawl across a number of different sources and systems (View Highlight)
Note: “Data sprawl” due to many source systems
As companies seek to leverage data as a differentiator, each of the functional departments within those companies must gain access to data to make data-informed decisions. Users across product, marketing, finance and operations are all demanding easy access to pertinent data to inform key decisions. (View Highlight)