If you’re in or have been around SaaS, you know one of the first questions to get asked when pitching a product is what any given tool integrates with (View Highlight)
Integrations are particularly complicated for 4 reasons:
They are difficult to build.
They are equally (if not more) difficult to maintain.
They are often table stakes for whether a company works with you or not.
Developers want to focus on core product competencies, not integrations. (View Highlight)