Step 1: Tag your ad campaigns
In order to know where your customers are coming from, you first need to tag your ads & campaigns.
This includes ads on social networks like Facebook, Twitter & LinkedIn, in search engines like Google & Bing, and in any bespoke campaigns you do in places like trade publications.
The best way to do this is to use UTM parameters. UTM parameters are essentially little extra bits of information that you add on to the links behind your ads that inform analytics tools where the traffic is coming from. (View Highlight)
Note: Marketing Channel Data - 1 - UTM Tags
Step 2: Implement a tracking tool
Now that you have tagged your ad campaigns, you need to implement a tool on your website that can read these tracking links and send the data (View Highlight)
Note: Marketing Channel - 2 - Share the data
I hope Marketo has this data for us
