My gut instinct is that lurkers don’t necessarily want to be unknown, but it is more the case that they are reluctant to make the first step in participating (View Highlight)
Get personal
Maybe you can send them an email or DM that is personal or at least feels personal. Make it targeted, but don’t make it feel like you have selfish reasons (View Highlight)
Note: Lurker engagement strategy 1
Provide options
Make it clear what the terms of participation are. Let them know exactly what will happen at things like online meetups, conferences, or video calls. Make it clear they can opt-out, maintain privacy, or lurk in the background (View Highlight)
Note: Lurker engagement strategy 2 - share the rules of engagement
A survey could quite easily be sent out and maybe there is a way to see if lurkers respond to them. That could be a super useful point of engagement and conversation. (View Highlight)
