you got to have something that is large enough that makes you crazy and you don’t know that you can do it but you got to know you can do it I know it sounds ridiculous there’s got to be some part of you that turns it into a must not a should if it’s a should it gets done when it’s easy when it’s a must it happens no matter what it’s not about the goal it’s about who you become the first question people go to is how and that’s a wrong question watch out for the tyranny of how tyranny don’t start with how it’ll it will shut down your capacity start with what and why and get that so strong then start brainstorming there’s a million house give yourself an experience that’s so vivid over and over again and all of a sudden the certainty will be there when the certainty is there you come up with the answer you get really certain I’m going to do this we’re going to make this happen I don’t mean false fake just optimism I mean in your core and then what happens you tap massive potential you take Massive Action because you know it’s going to work and what kind of results with Massive Action Mass potential usually some pretty damn good results and when you get good results result what does it do to your belief
[00:01:00] your brain goes see I told you were stut or stud at I told you the man I told you the woman I knew you could do this one of the friendships I cherish in life is with a dear friend Tony Robbins who’ve been friends now for the better part of 20 years he’s funded a couple of X prizes we’ve written a New York Times bestselling book together we’ve co-founded a couple of companies but most people don’t know about him is the audacity and size of the moonshots that Tony is taking in the world now I had a chance to bring him as a closing speaker in conversation with me at a360 2023 to talk about his moonshots to inspire people to go bigger and to go Bolder in the world and in this podc episode we’re going to dive into his various moonshots these are moonshots including providing clean drinking water to the world planting hundreds of millions of trees delivering a 100 billion meals to those who are hungry
[00:02:02] Reinventing how we provide energy to the planet providing an extended Health span this man does not stop uh who he is on stage is who he is in private life he’s one of my heroes someone I care deeply about so join me for this conversation learn from The Master about what it takes to have a moonshot mindset and how you scale your moonshots to impact the plan in a meaningful fashion here’s a man who’s passionate and dedicated about creating a world that is hopeful compelling and abundant for Humanity all right let’s dive in this is a conversation from my private a360 Summit in March of 2023 and it’s going to be a Timeless conversation enjoy first of all Tony listen uh you’re coming off of a insane trip through the Middle East uh how many days at upw uh 4 days we had 40,000 people from 185 countries it’s
[00:03:01] it’s crazy and here this man does not stop I’ll I’ll leave you voice notes every once in a while and saying who is the insane person who schedules you yeah and then you called and asked me two days later if I come join you here and you said yes and I am forever grateful course of course you know our mission here is to inspire this amazing group of entrepreneurs to go bigger uh and to take moonshots and I thought no better way than to share the extraordinary moonshots you’re taking um and every time I think I know them all there is there is another one but you know Tony doesn’t do anything on a small scale it’s all on Tony scale and I want to dive into those um I want to start with one that I’m going to feed through our conversation uh which is perhaps uh the one that you’re taking to the highest limits and that is around food yes um what’s the number of people on the planet today that have food insecurity 3 this it’s normally 80
[00:04:01] million people a year five every 5 Seconds a child dies of hunger this year it’s 350 million people and the reason is because of the co policies we had in Africa there was no travel and 80% of the food or I should say the income in those countries very often is coming from tourism so they have no money then you have the Ukraine war that of course is the Bread Basket and then the WF would prefer people not use fertilizer and yet 50% of all the world’s food is generated by fertilizer and it comes mostly from Russia which is shut down so we have 18 countries on a verge of famine right now according to the UN and um it’s it’s more severe than most people ever could imagine it affects everybody whether you care about children or feeding people or not the instability in the world will certainly affect the world as a whole if we don’t do something about it yeah it’s uh and the challenge is that most people are blind to it because it happens over there yeah uh but the the fact is we can do something uh we can do something in the near term to help save those lives
[00:05:00] and do something in the longer term to reinvent our food system and our fertilization system which you’re working on both yes well well one is you know it started for me and it’s not just something that I intellectually was involved in I grew up in a pretty tough environment and we had time when there’s no food and my life has changed the reason I get to do what I do really is not because I’m such a good guy it’s because somebody was really good to my family on Thanksgiving when I was 11 uh we had no money no food we wouldn’t have starve we had saltine crackers and butter and that’s what we would have had but you know Thanksgiving makes it magnified that you’re not having a feast when everybody else is and my parents were fighting and saying things you can’t take back unfortunately and my life was changed by a knock on the door and I went and answer the door and there’s this tall guy standing there with two giant bags of groceries and he had an uncooked frozen turkey in a pan on the ground cuz he couldn’t carry it all and he said uh is your father here and I was like just one moment and I was euphoric and I went to my father he was yelling through the door at my mom and I said there’s a man at the door foring me and he said well you answer I said I did he goes who is it I said I don’t know it’s for you and I was just so excited
[00:06:01] to see him be transformed by this gift uh but when he came to the door and saw the man he had a reaction I was not anticipating and I’ve never forgot it because it kind of filters how I try to help people the food insecurity and that is he got very angry he just said listen we don’t accept charity and he went to slam the door the guy holding the food was pretty big and he’ lean forward so the door hit his shoulder and bounc back open which made my dad even more mad and he said sir sir before you get upset I’m just the delivery guy somebody knows you’re having a tough family time and Thanksgiving everyone has tough times and they want you to have a a great Thanksgiving with your family my father went to shut the door again this time the guy’s foot was there and it bounced off his foot and things were getting animated and then this man saw me and said something I thought my father was going to just punch him out he looked at me and he looked at my father and he said sir don’t let your ego get in the way of taking care of your family and the veins on the side of my father’s throat I can still see them today he turned flush red and he didn’t hit him he took the groceries he slammed on the
[00:07:01] table he didn’t say thank you he closed the door um completely changed my life how old were you I was 11 and it changed my life because I realized I didn’t realize at that moment but I realized years later our whole lives are changed controlled by three decisions see if it’s true for you the first decision that you’re making every moment of your life is what are you going to focus on we don’t experience our life we experience life we focus on our brains are Distortion deletion generalization creatures you can hear about Ai and get scared you can hear I and get excited You’ be wrong about both who knows but our experience of life is not life our brains distort delete and generalize and we only experience what we focus on whatever you focus on you’ll feel even if it’s not true so that day my father chose to focus on the fact he’ not taking care of his family I know that because he said it over and over again but the minute you focus on something your brain has to make the second decision see if this is true for you as well soon as you focus on something you have decide what does it mean that’s what your brain does is this the end or the beginning it’s the end of a relationship ship you’re going to behave very differently than if you think it’s
[00:08:00] the beginning of relationship is this person you know dissing me disrespecting me are they challenging me are they coaching me or they loving me your meaning will change your emotion and your emotion controls your life because it controls the third decision what are you going to do my dad’s meaning was he was worthless because he not taken care of his family and what he decided to do is leave our family which at the time was the worst experience in my life but I chose that day three different decisions I wasn’t so conscious about it but I could see it looking back I chose to focus on there was food what a concept cool and then my second thing was that changed my life was the meaning and my father had always said I had forefathers they all thought nobody gives about damn about you we lived in a community where it kind of looked like that and I the meaning I got is that strangers care and if strangers care about me and my family I got to care about strangers and so I thought someday I’m going to do this for someone so when I was 17 I fed two families and it was the most beautiful experience cuz one of the fames about boring you with all the details um I went as the delivery boy cuz I saw what happened before I didn’t go to be appreciate it I wrote a note
[00:09:00] said this is a gift from a friend have a beautiful Thanksgiving and someday if you can pay it forward and take care of one family I would love a friend and I had somebody write in Spanish on the back I got to the first place I’m wearing jeans in a t-shirt I got my little note I called this local church and I said who needs food but is Too Proud to come get it and they gave me two families and then uh I rented I didn’t rent I borrowed a buddy’s old van I didn’t know how to do a stick shift very I was that wasn’t a very good M session for his for his man and I remember I knocked on the first door and I’m holding these groceries and the door opens there’s a woman about half my size standing there and she looked up and she screamed oh my God and I said no no no and then she screamed again and then she goes oh and she grabs my head and starts pulling me down and kiss my cheek and I was like no no no delivery boy delivery boy she didn’t understand so I reached and got the note I turned it over it was in Spanish and she read it and then she started cry and then she grabbed me and and started kissing me I said no no delivery she goes no gift of God gift of God and I’m trying not to cry and so I said like where do I put this and there
[00:10:00] was a little room you could see where to put it so I put the groceries on it and then I heard this noise and I heard the sound another sound before I could react boom boom one head leg was hit by two bll boys and then the other one she had four kids wow turned out she had four kids and her husband left her the week before with no money new food before Thanksgiving and um when the boys I said to the boys come help me get the rest of these Goods out it was so cool and when they saw the pumpkin pie it was over you know so excited and there was time to leave and I’ll never forget I was like I you know had to go feed the next family and these boys were hanging on to me and I didn’t want to go but I had to go finally and I didn’t speak any Spanish so I looked at her and I said uh you know it’s Thanksgiving I said Fel Na and she laughed like you did she was crying and she started laughing and she give me the hug and I’ll never forget I got in the in the car and I was trying to put the thing in reverse and I looked in the mirror and on this little tiny deck are these four kids with these giant smiles and the mom with the giant crying with a giant smile in her face and I just lost it I just started crying
[00:11:01] un controlly like where I literally couldn’t see I had to stop and I like why am I crying this is such a beautiful moment and I realize my worst day had just become the best day of my life the worst day of my life I thought was my father leaving cuz he I had four fathers but he’s the one adopted me that’s my name comes from robins and I just I wouldn’t have been there if my family was wellfed would I really be feeling a billion people no so I I went out I started with two families the next year four and then eight and then I had a little company got them involved and had multiple companies and now I have 112 companies we do $7 billion in business and all my employees get involved so we went from two families four families a million families to um four million families and then about in 2008 I was so upset by what happened in the financial markets and I’ve been coaching Jones for food stamps 20 years yeah and so I’m I’m I decided to write this book money Master of the game interviewed Ray doio and Warren Buffett and all the best of the best in the area and try to find the common strategies and while I’m interv these multi-billionaires I’m seeing thing that they cut food stamps which
[00:12:01] now they call the snap program in the US they cut it by $6 billion Congress did which means every family that actually needs food would have to give up a week’s worth of food every month unless People Like Us step in so I called my team and I said how many people I fed in my lifetime I had no idea and it was 42 million people and I was like wow that made me really happy and I said well what if you talk about moonshot so I was like what if I’m writing this book what if I fed as many people I did in my lifetime in one year what if I fed 50 million people more than in my lifetime and I was like What if I fed a 100 million what if I did 100 million for the next 10 years and provided a billion meals and I just finished that two weeks ago and I finished don’t run over that yeah right thank you so the decision to start with the first two meals at age 17 yes led to that connection to a billion meals yes and just the importance we talked about earlier of starting of beginning that
[00:13:02] first step that first inclination to take action um how did that feel to reach a billion I felt incredible but one of the things I’ve learned in my lifetime I’m sure you’ve all learned it too is when you’re getting clear to achieving a goal it’s not about the goal it’s about who you become you know what you get is not going to make you happy who you become make you happy or make you sad and I’ve noticed in my lifetime I don’t know if you’ve seen it that we start to go for a goal and you’re about to achieve it if you wait till you achieve it to set the next goal there’s a little bit of a lull that’ll start you know a little plateau and I’m not into plateaus so I immediately is like okay what I’m going to do next I’m it’s not the only project I’m doing obviously is food but we sponsored the X prize here and I went and brought my friends from the UAE involved Shake tanon is a good friend of mine and said let’s do an X prize let’s feed the next billion let’s find the sources of protein that can be cheap enough to feed everybody but also delicious enough so the test is not just we’re going to produce this food and cheaper we’re going to produce in a way that’s better for the environment doesn’t require all the water doesn’t plute the air and so forth but also does
[00:14:01] it at a cheaper price and it’s delicious they can’t tell the difference so that’s the goal there and then along the way while I was doing this project with you um I was um I’m in the process with some friends of of attempting to buy Forbes right now and Steve’s a good friend of ours and I was we have we have shiv here we sh’s here he’s the oneing US in magamed but um maged is here too I got I got a chance to get a phone call when I was in 2019 when I was in Abu Dhabi and be Z called me up and said I want to have another lunch with you we had lunch two days before and he goes you’re doing so much to feed people there’s only one person I know that’s in your category and of course he he brought Governor Beasley who’s like Way Beyond my category he’s running the UN program he got the the he won the Nobel Prize for feeding people two years ago so we became good friends and we went back and forth but then with this last year he reached out to me actually uh one of my dear friends uh who’s here tonight reached out to me and said you know you got to see the Twitter war that’s happening between Elon Musk and
[00:15:00] Governor Beasley what’s happening he wants him to write a big check to try and solve this problem because the problem’s bigger than ever before nobody realized how big it is and and so I entered in a little Twitter argument and said listen I don’t think it’s just elon’s responsibility I think it’s all of us we can do this together we can make this happen so we ended up having further conversations and I said how big is the hole and he said Tony you know the long-term solution work on is great but you got to fill the hole right now yes and it’s between 50 and 75 billion meals that we need around the world I like wow I said then why don’t we do a 100 billion meal challenge all we got to do is find 99 people like me I’m not a multi-billionaire and I’ve been able to do it there’s plenty of multi-billionaires there’s plenty of average people that could participate and I said it we’ll fill the Gap then while we’re coming up with a long-term solutions to the X prise and he said well will you help me go one-on-one around the room around the world to talk to different you know wealthy people to invest and I said well when I talk to Warren Buffett when I interviewed him from my book he told me that the giving pledge didn’t take off right away he people didn’t respond to Warren Buffett
[00:16:01] but then he started sponsoring the Forbes philanthropy dinner and people got competitive in a good way and it just took off like crazy I said so why don’t we see where everybody’s together for richest families let’s see if Warren will let us take 45 minutes of that dinner and tell people what’s really going on because they have no clue I said I’ll speak for 15 or 20 you speak for 30 and we’ll least what we can do and see if we can raise these meals and so um Warren actually agreed and Warren got sick so we took it over and um and Governor Beasley did an unbelievable job he’s amazing human being and we raised 5 billion meals in an hour which was pretty extraordinary it took a lifetime to do a billion right was just fantastic and and magamed I don’t know if you’re out there someplace but my dear friend magamed and shiv who are partners of mine and various things were doing together but he I met him there and we started talking and I said you I don’t give a damn about the money cuz I remember I called one friend of mine who’s a you know he’s worth about $20 billion beautiful man man he sends me a check every year for like half a million
[00:17:00] dollars I won’t take his money so he sends it to me to give away so I add to my philanthropy with it but I told him about this he’s helped me with the other meal thing I said now I’m done with the billion meal challenge I’m closing in we’re going to do a 100 billion meals here’s why here’s he goes well how much is that I said well they’re 10 cents to 30 cents a meal I said honestly mine were 10 cents a meal in the US but it can be as much as 30 cents overseas because the the things involved there he goes well that’s beyond my pay grade and I thought that’s beyond his pay grade I’m in deep right now um so so we changed the focus to saying yes people will give money but let’s get the raw resources we need let’s see if we can’t get at the lowest C I want to get the meals and so magamed I he’s out there somewhere he’s hiding out but he’s beautiful man yes and um and we’re speaking you know he’s speaks Russian where’d you go magamed where are you there he is in the back there I want to tell you what this man has done back here so magamed came up to me and we had this connection like we’ve known each other for decades it was crazy and he goes we’re going to get this done we’re going to get this done he started calling some of his friends he used used to run the Innovation SE segments of
[00:18:00] Russia and he owns Russia the Russian version of Forbes and he did a black cover during the war in left so he’s no longer there um but he said listen I I know some friends and I said we need the fertilizer we desperately need fertilizer and we need grains and we know where they’re needed because of the countries in Africa from the UN and so he literally convinced a couple of his friends to make donations that are in the $500 million range and they have already shipped to about 70% of the places we raised enough now and delivered enough for 60 billion meals we’ve done that in the first 6 months so what’s amazing though I think when the the illustration for all of you here I know you’re working your tails off and many of you already have you know giant moonshots you’re making or you’re going to make new ones the next day or so is you know I think the distinction you gave I Came Upon independently of you and you came independently from me or or hearing Dara’s description you know you got to have something that is large enough that makes you crazy and you don’t know that you can do it but you got to know you can do it I know it sounds ridiculous there’s got to be some
[00:19:00] part of you that turns it into a must not a should if it’s a should it gets done when it’s easy when it’s a must it happens no matter what and you know the difference between should and must is reasons reasons come first answers come second if you got strong enough reasons if you got a big enough why you can figure out how to do anything but what keeps people I think from making moonshots real because you got to look at the side of why people don’t do it or why they don’t follow through I think number one that people they the first question people go to is how and that’s a wrong question how is absolutely the wrong question to start with because if you’ve never done it before what that produces uncertainty if you have uncertainty then you don’t execute at the same level it’s like people saying knowledge is power we all know that’s right execution is power knowledge is potential power execution beats knowledge every day of the week so my bias is towards action even it’s the wrong action you’re going to learn quicker than if you do nothing but the challenge is people are asking how and that produces uncertain what you got to ask is what and why if you know what
[00:20:01] needs to be done and why it needs to be done if it’s strong enough then there’s a level of certainty that will show up in your nervous system and you’ll be able to inspire in other people as well because you can’t fake it everybody can feel it and so if you can come up with that if find out how to turn that certainty on that’s what I do with people athletes business people everybody is how do you turn that on and keep it on turn that on and then knowing what and why you can figure out how it’s like you know John F Kennedy didn’t know how to get to the moon when he said we’re going to put some body on the moon return to the Earth safely in this decade and people in NASA are like he’s insane we don’t have the resources but they did it that’s leadership that’s a moonshot right and it can’t just be you so that’s the other part is it something that doesn’t just inspire you is it something that’ll keep you going when it doesn’t look like it’s going to work keep you from giving up but is it something you’ll get other people to join you otherwise it’s just you and you you’re not going to do it by yourself there’s no moonshots that are done by individuals that’s individuals may stimulate it but it takes a team it takes an army of people to make
[00:21:00] something happen so I think watch out for the tyranny of How It’s tyranny don’t start with how it’ll it’ll shut down your capacity start with what and why and get that so strong then start brainstorming there’s a million house and if there isn’t a way you can find a way or make a way and I think that happens and the other thing that happens is when you succeed you get momentum that’s the other thing I’d mentioned to you there’s a there’s a cycle I work with athletes and and also business people called the success cycle and it’s it’s based on the idea that you ever noticed the rich get richer and the poor get poor and I don’t mean money rich I mean Rich you ever notice happy people tend to get more happy unhappy people get more depressed more pissed off right same thing is true in every aspect including Finance so there’s maybe throw on the screen I I’ll just show you real fast I find this really simplistic and useful when I’m working with an athlete or somebody so this is a cycle it has a sequence so if I said to you what’s the potential of your moonshot what’s the potential of any human being why would you say the potential of any human being is shout it out I’m curious what what is it what’s the potential oh that was powerful
[00:22:03] unlimited what is it come on guys what is it if you can’t come up Unlimited in this room you you you started in the wrong place right here we are so it’s unlimit is it literally unlimited of course not but it’s not as limited as our thinking that’s for sure so our potential is amazing now if I point over here in the bottom right hand corner go results do most people’s results reflect their true potential yes or no no way why not yeah I mean he was saying they don’t take enough action that’s very true Massive Action can be a cural right if you don’t just take Massive Action Take A Massive Action see if it’s working if it doesn’t change it doesn’t change it keep changing it’s like how long you give your average child learn how to walk before you shut them off and go you’re not a walker you go no my kid’s going to keep trying until so yes action makes a huge difference however if you don’t have certainty the action’s going to work this is what people do they call it trying trying is trying is I’m
[00:23:00] just doing enough to justify that I didn’t give up too easily trying is you don’t believe it’s going to work you’re not absolutely certain so you don’t tap your full potential who’s going to tap their potential when they they’re uncertain and no one wants to fail so you going to take Massive Action when you don’t think it’s going to work so when you take little potential little action with little belief what kind of results you get little terrible results and when you get terrible results what does that do to your belief now believe it or not it gets worse now you’re even more uncertain you tap even less potential you get even worse results right less action worse results in brain go see and now you’re on the downward spiral who’s ever done this in your life in any area yeah yeah if you don’t raise your hand you lie about other too don’t you come on okay but it also works on the other side I know you’ve all experienced it because you’re all Peak performers right so what happens something happens and you get certain about something you get really certain I’m going to do this we’re going to make this happen I don’t mean false fake just optimism I mean in your core and then what happens you tap massive potential you take Massive Action
[00:24:01] because you know it’s going to work and what kind of results with Massive Action massive potential usually some pretty damn good results and when you get good results what does it do to your belief your brain goes see I told you where stut or stut at I told you the man I told you the woman I knew you could do this now you ta more and now you’re on the upward spot now who here has experienced both sides at the same time in different parts of your life like one area is going One Direction the other is your your finances going area your kids going another right or your body’s going One Direction you know business in another so the way you change this most people go I got to work on more action well if you took a salesperson and he’s uncertain he makes a hundred calls and says you wouldn’t want to buy this from me would you right some people are going to buy just because they don’t want your kids to starve right but you’re not going to do well you have to change the certainty but how do you change the certainty when you’ve never done it before that’s what a moonshot is and it’s so simple you all know it you’ve all practiced it but sometimes we forget it’s the same everything great athlete does you produce produce the result in your mind first with such vivid deep
[00:25:01] emotional train that your brain can’t tell what interesting something you vividly imagine something you you know actually experience fact you want to do something just for two seconds since you’ve been sitting that so long stand up just for a minute if you would just second stretch your body out just for a second and put your feet together like so so they’re touching all right touching together no not apart touching and then just slowly bring up your right index finger straight in front of you when I’d say now don’t do it till I say now I want you turn clockwise comfortably and just notice where you normally naturally relax go ahead turn clockwise notice where you stop okay come back around take your finger out of your neighbor’s ear close your eyes now every one of you knows the power of visualization and some of you would say I don’t visualize but if I said what color is my shirt you would say black how do you know you go I saw it well some of you slow down the image and actually see the shirt most of you don’t your just brain asks it sees the picture micro speed and all of a sudden bam you know the answer so some
[00:26:02] of you don’t slow it down but you still visualize so just for a moment I want you to imagine stay standing with your feet together imagine your fingers coming up again don’t actually do it but imagine it vividly like you’re seeing and feeling that finger come up and see until yourself turning twice as far this time and it’s effortless and then in your mind do it again see and feel the finger coming up and see and feel just imagine it going three times as far this time and it’s fun and you enjoy it and you expect to go further when you’re a little kid you’d say measure me go I measured you last week son measure me again right now bring the finger up in your mind one more time and this time feet stay straight and this time imagine going all the way around like an owl you go all the way around to the front okay and it’s fun and it’s easy and every time you expect to go further now open your eyes and bring your finger up and now turn as far as you can comfortably and let’s see where you go this time ooh what was that moaning doing there how
[00:27:00] many of you went significantly further this time say I how many went at least 25% further say I and to grab a seat and just answer this question if you would for me and that is could you have turned that far the first time of course why didn’t you because even though you’re unaware of it you even have beliefs about how far you can turn a belief is a poor substitute for an experience you can tell me what you think about China but if you haven’t gone there and experience you’re just telling me your belief and beliefs can be changed very quickly give yourself an experience that’s so vivid over and over again and all of a sudden the certainty will be there when the certainty is there you come up with the answer without the certainty it won’t happen so if a moon shot’s going to happen in my opinion like when I the first version of something I did was I was at the school year when I was like 29 and these kids were doing all my stuff where it was a grade school was in Houston it was a real tough area and they said we want you to come so I thought I was going to inspire these kids and instead I sat well they did like every grade got up and did some version of what they learned every day
[00:28:01] they were doing some aspect of my work and at the end I was really touched and I was like I don’t want this to end in the sixth graders who just only had one year of it I said you know what I said if you guys are willing to commit I said I’m going to sponsor all of your college educations I said every single one of you college education get to pick where you want to do I’ll put the criteria down I’m going to sign a contract for it but what I want from you is a b average and I said and I’ll also get you mentors and I want you to give 30 hours of community service now why did I do that well because I don’t have a college education I think it could be great for many people it’s not great for everybody but I wanted them to be people that changed their identity from someone who needed help to someone giving help and if they were doing that that would change the life even more than the school in my opinion and so the school system didn’t work real well they came and thought I was prosti these children for some cult I was creating or something of that nature and then they finally became my friends and then gradually as I follow these kids all the way through school and college and now some are doctors and lawyers and so forth went all through that time but
[00:29:00] when I when I sat this down and I signed the contract I didn’t have any clue I was going to pay for that I me qu when I did the billion meals that seemed you know I was thinking I’ll donate this and that it was like $100 million holy but then it happened but then notice the momentum now in 6 months we’re at 60 billion when it took forever to get to a billion that’s what happens I think with moonshots you get momentum you’ve all seen this in sports right who’s ever seen somebody in sports an athlete let’s say an n coming up to shoot a free thrower or a football player a kicker coming out and you think before they release the ball before they kick it you go they’re going to miss it who’s done this before who and how many of you were right Make Some Noise if you’re right right how did you know you could see the lack of certainty without certainty there’s not execution so my advice to you on your you know and my it’s my own two cents it’s all it’s worth you got to find your own version find something you’re so passionate about that you’ll go to the ends of the Earth for find something you care about more than yourself find something that other people care about more than yourself and then find something that the size of the
[00:30:01] challenge will excite the hell out of you all the things I’ve done in my life truthfully about I don’t know s eight years ago I was like I’m going to continue to do all the things I love what I’m doing but like what’s going to really get me going there’s no toys are going to do that Islands planes all that’s really wonderful it’s nice but what really moves me is like impact so now I do all these things that the food is only one of many of the projects and let’s let’s talk about the food and then come back to it a little bit later but your decision to go from a billion to 100 billion meals it happened in an instant yes and your level of confidence in making that uh certainly because I said there’s 8 billion people in the world and I only need to find nine and more import you’re able to me so there got to be more you got to you created a model that gave you enough confidence in that yeah and then my next thing is let me go let me go to the people that can say yes let’s get well let’s go fishing not in a trout farm let’s not go fishing in a sewer let’s go someplace place where people have the capacity doesn’t mean they will say yes but increases
[00:31:00] your chances and then I also am a big believer in proximity Is Power one one of the first billionaires I ever got to know uh gave me some advice one day and he was saying Tony the thing my whole life was changed by this idea of proximity he said if you wanted to make a movie right now you can make any movie you want because I was in like 28 films where people threw me in I didn’t even ask for it even before shallow how and things like that um but but he said because everybody you have so many clients that are heads of Studios that are great actors that are great agents so you’re in proximity so thinking about you if you want to do a deal with IBM right now he goes I’m not saying you couldn’t do it but you certainly wouldn’t have had the same advantage that Bill Gates had with his parents right there on the board of IBM proximity Is Power so for your moonshot I think you got to get in proximity with the right people it’s one of the reasons that we write the Books we’ve done the books I’ve done the one we did together go to 150 of the smartest scientists on Earth Noel laurates regenerative doctors what do they know now because the time between when you you have a breakthrough and it actually gets to your clinician is on average 18 years so we want to
[00:32:02] just blow that out and give people direct access you know I’m super passionate about longevity and health span and how do you add 10 20 healthy years onto your life one of the most underappreciated elements is the quality of your sleep and there’s something that changed the quality of my sleep and this episode has brought to you by that product it’s called Eight sleep if you’re like me you probably didn’t know that temperature plays a crucial role in the quality of your sleep those mornings when you wake up feeling like you barely slept yeah temperature is often the culprit traditional mattresses trap heat but your body needs to cool down during sleep and stay cool through the evening and then heat up in the morning enter the Pod cover by eight sleep it’s the perfect solution to the problem it fits on any bed adjust the temperature on each side of the bed based upon your individual needs you know I’ve been using pod cover and it’s a game Cher I’m a big believer in using technology to
[00:33:00] improve life and eight sleep has done that for me and it’s not just about temperature control with the pods sleep and health tracking I get personalized sleep reports every morning it’s like having a personal sleep coach so you know when you eat or drink or go to sleep too late how it impacts your sleep so why not experience sleep like never before visit www.sleep.com that’s EIG G HT moonshots and you’ll save 150 bucks on the Pod cover by eight sleep I hope you do it it’s transformed my sleep and will for you as well now back to the episode one of the things that I’ve learned uh Tony and I know you know this too is you’re giving also as you’re going out for those 100 billion meals you’re giving people the gift of allowing them to participate in this well there’s no question can you speak to that and so often even when I was doing this in the early days in San Diego just starting out I wrote this little book called
[00:34:01] notes from a friend and we started not just giving food but giving this little cartoon-like book for people and there was this man I’ll never forget who came and he took half the stuff he gave and he gave it to somebody else and he kept handing out food for everybody else CU he got into the whole Spirit of you saw his whole again he became someone not looking for help he someone who could be giving help it’s an identity change all lasting change by the way in your life my life for anybody’s is a change in identity anything else is a fight that’s like like if you ever you know if you once smoked and you don’t anymore and I came to you and said would you like a cigarette you’re not going to go what brand is it you’re going to say I’m not a smoker I’m not one of those identity is the most powerful force that controls the human psyche change your identity change your life expand your identity expand your life shrink your identity shrink your life so I try to get people to do things that change their identity even even the silly fun things we do like the firewalk or wood things that we do are give someone an experience that after do it their brain says if I can do this what else can I get myself to do
[00:35:00] that’s the way that I think you create a real lasting change with people but in all the cases like for example um you know I I noticed I was in India and I see all these kids dying of waterborne disease and I said this is insane so I found a group of people there and now we’re providing quarter of a million people with fresh water every single day my goal is to get to a million people we’re expanding the size of it but in the in the when it came to the air I’m fortunate enough to have a private plane a BBJ it uses I’m conscious of the of what it burns in terms of fuel and trees so I was like okay I found out what my burn was it’s about 3,000 trees a year I’m planting 100 million trees I’ve already planted 71 million but I didn’t just plant the trees to your description I worked with this group called uh trees for the future and throughout parts of Africa East and West we go in and we create these forests I provide the water and the trees and they go through four years of training and usually they have one crop a year and if it doesn’t work out they’re dead and they make $125 a day a buck 25 a day which is just not 125 Buck 25 a day which is insane but by the time we red the water and we shown
[00:36:00] them what to do they have a crop every single month so if one doesn’t come through they’re still fine they don’t try to make it across the desert and die they believe farming can still work they stay in their community and they make about $12 half a day which doesn’t sound like much but it makes them wealthy in that community so again they’re learning and participating so you know I’m I’m going to plant 100 million trees we’re at 71 million um I’ll just give you just a quick point there we have about I think uh three trillion trees on the planet right now uh one of the projects a a dear friend of both of ours Mark Benny off is focused on is a trillion trees project if we can plant an additional trillion trees it would absorb enough CO2 to take us back to PO to pre-industrial era CO2 levels in the atmosphere yes right if you could only build a device that would pull CO2 out of the atmosphere and store it for a long time that would be incredible if it grew itself it’s amazing and it’s beautiful and it makes difference in the world but the same thing is true Of You’ got to look at what your passions are I I was doing an event one time and it was a business event I do all these trainings and during one of the days I
[00:37:00] have people see how to really invest because even though they’ve worked their hard on their company things like Co happen and you could have your whole company just shut down overnight by the government so you need another opportunity so we do a brief investment series on them and then we have them figure out what do they want all this money for again what’s it for what’s the reason right we have to brainstorm all these things they want to create or do or share and then I always bring in philanthropy into it even somebody who’s never ever done it before and this woman about 9 years ago stood up and she had tears in her eyes and she said I want to make enough money I want to sponsor children that are being trafficked she goes I have a friend of a friend who lost their child is the most horrific thing on earth and she goes this organization called operation Underground Railroad and they go in and they set these guys up and they don’t just save the children they teach the local police in these countries what to do and how to do it they’re former guys from um from the CIA really sharp people so I said well what does it cost to sponsor a child to save a child’s life she had $3,500 so I said okay I’ll put put up A4 million dollars in matching funds let’s see what we can do and by the way that’s my strategy everything I
[00:38:01] do I go to those organizations and I say I want matching funds now if they don’t deliver it I still give them the money but I try to just double the impact of I might do why not why not ask why not Empower you can use my name you can use my money say I can double the number of results you get and so that really does take off but in this case I got really inspired and I actually went to Haiti I went undercover with these guys I’ve seen I’ve seen the photos yeah I got a big they had this makeup I had a big scar on my face the whole thing and uh played this role it was the most disgusting experience of my life and one of the most beautiful when you see these children that are literally Tied by a chain doing tricks 10 or 12 times a day and they’re 12 years old they’re 8 years old it’s just horrific but to see them when they were freed one of the greatest days of my life you’ve set a goal you set an initial goal there was how big yeah the originally it was I going to S 10,000 we’ve already saved 29,000 so I want to save 50,000 I grew up in a town of 50,000 so that’s what we’re moving towards in that area too it’s incredible yeah you know um the the role of
[00:39:02] philanthropy uh is is critically important we we talk a lot about exponential Technologies we talk about moonshots we talk about changing business models and so forth and I think just like in our EX prise for feeding the next billion it’s a long-term solution yes and these moonshots take a decade at least to mature and in the meantime we need to feed those people that’s right right um mentioned water we’re getting ready I mentioned earlier we’re getting ready to launch about will be $130 $150 million desalination prize and uh that’s great but in the interim we still need to give people water yes um let’s talk about education next uh you along with Elon were one of the funders of our uh our Global Learning exerprise yes and we had on stage here uh imod mustak on Monday uh how let’s hear it for imod amazing [Applause] absolutely absolutely a brilliant man
[00:40:01] right and um he has uh committed $100 million I’ve joined him in that in that journey to go and educate all of Malawi yes uh using that same kind of software but generative Ai and there’s a vision in the future where all of this gets demonetized and democratized where education for the poorest child and education for the richest child is is the same yes and so ultimately we’re heading that way in the education world is there anything else you’re focused on I yeah I’m just to me it’s Innovation I just back from Saudi Arabia and Saudi Arabia is really a transformed place if you’ve not been there in the last five years um you know four years ago even you couldn’t hear music you couldn’t go to a concert you couldn’t go to any movies women couldn’t drive uh if you went to a restaurant there was a woman’s restaurant in a men’s restaurant and um you know with uh 1979 was a huge year if you study history in the Middle East because not only did you have Iran’s
[00:41:00] Revolution which was really an economic Revolution it wasn’t a religious one the shaw was corrupt people didn’t have any money but the people who made the thing happen were religious now they’re running to the same thing again there’s another need and desire for revolution but at that same time a group of terrorists in that group attacked the Saudis and tried to kill their royal families and so they tightened their society at a level that seemed insane to anybody in the outside but today 70% of the people live in Saudi Arabia weren’t 1979 so they have no memory of it no experience no upset including the Crown Prince who will soon be king as his father’s passing um NBS and so it’s interesting because they don’t have those limitations and they want to be exposed they want to be pass the rest of the world and you get to see the power of moonshots when a country is align uh I was just a child when John F Kennedy was here but I remember even Reagan getting people aligned where there’s there’s a natural vision where are we going to go what are we we going to do why are we going to do it that unify people today the vision of the United States seems to be division is
[00:42:00] division um it’s like how do we differentiate how do we attack how do we destroy well you go over there and there’s nobody complaining about coming to work three days a week uh and there are 20 30 goals everyone knows them I mean everyone in the streets people they’re just they’re aligned with them it’s amazing and there’s there 2030 Vision right the 2030 Vision they have there so one of those was to have 33% of the population be working women and it’s already 37% 7 years early um many of you I know probably seen neom and think maybe it’s not going to happen I went there you can see the infrastructure in the dirt already they’re spending a billion excuse me a trillion 8 probably by the time they’re done There’s A $64 billion Giga project where their home base is there and the level of talent that’s been attracted around the world when there’s a Clear Vision when there’s something that’s going to change society in the world when people are aligned it’s just amazing we saw the same thing happened in the UAE you saw it in Singapore when it was just nothing but dirt there’s you know there’s there are lessons to be learn learn from leaders that understand how to take a moonshot but align of Country and this is we’ve
[00:43:01] talked about this unless you’ve got that massive transformative purpose that is fueling your moonshot that you communicate to your teams you communicate to the world right why is everyone going to work for Elon at SpaceX even though he’s he’s somewhat of a tyrannical leader but they love the passion they love the mission yeah the clarity of it yeah at the end of the day you know people want that meaning in their life and you can deal with any you know you know depression is out of control in this country it is around the world but especially in this country and obviously we’ve seen this massive suicide overdose and depression explosion that’s happened since Co when everybody trapped in their homes and so forth and now people don’t want to even work so they don’t have a sense of meaning um it’s it’s wonderful to talk about Ubi but I always bring up what’s going to be the meaning for people if they don’t work because you can pay for everything and that doesn’t make people satisfied right we have to do something that’s meaningful what’s meaningful is different for every person right you know so mayk
[00:44:02] you I think I think it’s easy to come up with Solutions in your head but then there’s a reality of how humans work but the reality also Tony I would say is that a lot of people are working not for what they were passionate about to do as a child they’re working to get food on the table insurance for their families just to basically survive and the question is and listen I’ve gone back and forth and we’ve had a lot of conversations about technological unemployment we were talking about doing some programming there together uh at the end of the day uh if Ubi does exist the question becomes can that be used to enable someone to educate and to give them the Running Room to go and find that thing which they’re passionate about my two cents which is all it’s worth is two cents there needs to be some tie to some form of performance or work as well if there isn’t anything there then it’s I mean otherwise you’re inviting don’t get me wrong I mean you know mean I’ve feed more people than most people ever dream of I care deeply but I also know that you can disempower someone by
[00:45:02] making them so weak and so I think we have to do both that’s the going to be the delicate thing the delicate thing that we’re all facing right now is you know everybody sees that kind of discovery of fire where AI is becoming real as we speak and exploding it’s going to change every aspect of society well you know if you forget AI if all you had with self-driving cars and you take taxi drivers truck drivers and you know uh Uber drivers it’s 5 million in the us alone right they’re all their jobs are going to go away is it going to be 3 years or 5 years or seven years I don’t know maybe you know better than I do maybe El Elon can tell us better he’s usually ahead of his ahead of schedule in his descriptions yes so who knows we’ve had that conv but he’s the most brilliant guy in the world so I’d still listen to him I might EDG add a few years to what he tells me right and with no disrespect just total enthusiasm sometimes goes a long way but got to do beyond that whatever is whatever the year is just think about it 5 million jobs that’s how many that we saw during 2008 disappear that destroyed the entire economy that’s one profession who’s
[00:46:02] going to hire some to be a truck driver to drive only eight hours a day and complain about Healthcare and want more money when they can have a self-driving truck they can depreciate and it can work 24 hours a day and be more effective and probably have less insurance so we are you know all of us were farmers 80 90% of America was Farmers 150 years ago but you know we’re not today it’s 3% Farmers we feed the whole world world the difference is the amount of time we had to change no one thought back then about you know being a you know a web expert of some sort but the amount of speed of change now is going to create a real dislocation short term I’m not worried about the long term with jobs there will be more jobs but I think short-term in our adaptation is the thing that we’re going to have to be ready for because it’s going to disrupt people now in places like UAE they actually evaluate every job and how many they are and they let people know going to college there there aren’t that many jobs in this area but there’s more here that doesn’t mean they have to change what they’re going for but they’re aware that you’re wasting your time going to college studying something that’s
[00:47:00] already antiquate you know so it’s really important I think that we look at things and we educate people as Society because if we wait until the changes happen which is pretty much what happened I remember I was with President Obama and I was saying what have you guys discussed about this he goes well you know we don’t really know the change is going to happen not happen I said but what if it does yeah and and it will we all know it when it finally the change happens it’s like that I know in this room what exponential change is the general population and unfortunately a lot of leaders don’t think that way we we have social unrest if we don’t get our act together and prepare people for what’s coming all this technology is magnificent lightning you know electricity can light up a CID or kill people certainly it’ll be abused certainly it’ll I think be used for greater good over the long term we just have to look at the transition time and what that’s going to do with human emotion because our technology is faster than our emotional and psychological development right now and that’s a scary thing and Lightyear is faster than our government regulatory Capac and that does scare me we’ve had some conversation here about you know is this
[00:48:00] technology regulatable uh can it be steered can it be influenced we can at least educate people what’s coming but the majority of people actually don’t I’m not the expert when you talk to The Experts everybody I want to take a short break from our episode to talk about a company that’s very important to me and could actually save your life or the life of someone that you love company is called Fountain life and it’s a company I started years ago with Tony Robbins and a group of very talented Physicians you know most of us don’t actually know what’s going on inside our body we’re all optimists until that day when you have a pain in your side you go to the physician or the emergency room and they say listen I’m sorry to tell you this but you have this stage three or four going on and you know it didn’t start that morning it probably was a problem that’s been going on for some time but because we never look we don’t find out so what we built at Fountain life was the world’s most advanced diagnostic Centers we have four
[00:49:01] across the us today and we’re building 20 around the world these centers give you a full body MRI a brain a brain vasculature an AI enabled coronary CT looking for soft plaque a dexa scan a Grail blood cancer test a full executive blood workup it’s the most advanced workup you’ll ever receive 150 GB of data that then go to our AI and our physicians to find any disease at the very beginning when it’s solvable you’re going to find out eventually might as well find out when you can take action Fountain life also has an entire side of Therapeutics we look around the world for the most Advanced Therapeutics that can add 10 20 healthy years to your life and we provide them to you at our centers so if this is of interest to you please go and check it out go to Fountain life.com / Peter when Tony and I wrote Our New York Times bestseller life force
[00:50:00] we had 30,000 people reached out to us for Fountain life memberships if you go to Fountain life.com back/ Peter will’ll put you to the top of the list really it’s something that is um for me one of the most important things I offer my entire family the CEOs of my companies my friends it’s a chance to really add decades onto our healthy lifespans go to f life.com back/ Peter it’s one of the most important things I can offer to you as one of my listeners all right let’s go back to our episode let’s talk about um you know we’ve we’ve mentioned discussed worked on that that health is in you wealth yes let’s talk about the work that you’re doing in health that we’ve done together and that you’re doing elsewhere I’m uh talk about Fountain first or life force sure yeah so we wrote a book together um it was initiated because um I’m pretty crazy and I have a pretty nut schedule and I’m usually on stage not sitting like this but we’re 12 hours a day 13 hours a day
[00:51:01] with people that wouldn’t sit for a 3-hour movie that somebody spent $300 million on he got to keep people engaged and I got a stadium full of people and I got to do that for four five six days in a row so I’ve learned those skills now we’re doing those when covid came uh had to adapt if you can imagine I’m used to stadiums and all of a sudden governor of California Calls up and says you can put 100 people in that Stadium like that’s not going to work real well right um and so I like let’s go to Vegas we’ll go to Vegas that’s what we’ll do and they never shut down Vegas 10 days outside of the event Vegas they shut down Vegas then I was like okay we’ll go to Texas anybody here from Texas yeah Texas is his own country right you guys like you do what the hell we want I talked to the governor we’re never shutting down he tells me I’m going to rent my buddy’s Church 15,000 people 9 days before we go down they shut down Texas right so I was like we’ll do this in movie theaters right we’re going to find this in movie theaters and so sure enough you know I I’m going to do, 1500 movie theaters 10 people each the least have big sound big and the movie theater shut down so I looked around and said I can’t do one of
[00:52:01] these little webinars on a little 52-in screen when I’m used to a stadium and so I built the stadium I built a building with 50 foot high ceilings and put 20 foot high LED screens 50 ft around I went to Eric Yan as a friend from zoom and said you got to give me 25,000 people instead of a th000 we built software so you could shake it and now I did a program in January for 1.5 million people from 195 countries for 6 days that’s how has grown to give you an idea just wild but but I had a group that followed me for 3 years prior to to this change in my life which has giv me some more balance sort of more overseas but uh they measure my body in all these different ways that’s what triggered this book on health I’ve always been oriented towards Health I’ve got to be a peak reformer you have to and so if you’re going to go 12 hours a day well they they follow me for three years they may we this device all day long is like a $58,000 device that measures heartbe variability everything you can imagine they come do my blood they came and did my saliva to fin on my hormonal shifts and they found that I was burning 11,300
[00:53:01] calories per day on stage to give you an idea I said that’s impossible but they explained to me that chess players will burn 4,000 not moving I was burning 3500 before I got on the stage just by my focus and then uh and then I found I jumped a thousand times um during the day because I don’t stand on the stage if this was a real event I’d be out in the crowd up in this up in the group and this kind of like a living room I can pretty much hug you guys here I but in order to do that I’m jumping a th times Well I weigh 282 lbs every time you jump and come down it’s four times your body weight so imagine 1,000 lbs times 1 th000 jumps a million pounds of pressure each day for you know 46 years that’s my 46th year I started when I was two and U and hey so but anyway the bottom line is the if you’ve ever been running with a friend and you can’t speak anymore it’s because the lactic asset is built up to a four I was at 18 still speaking so I tell you this because along the way I’m
[00:54:00] used to like deliver all this and then suddenly I had two challenges one was I didn’t find out till afterwards I was starting to lose my memories I was like I’m on stage I don’t have any notes I go 12 hours a day and suddenly I’m saying a story I’m like why was I telling the story and I was good enough in what I’m doing that most people didn’t know but I knew it was freaking me out and so I found out that I had massive mercury poisoning on a 0 to 5 scale that he measured at five I was 123 the highest never measured and uh you don’t do anything small do you Tony no I didn’t do the small they actually sent I did this in New York and they sent the health department out to my house in Florida because they thought maybe my wife was trying to kill me since I have a large life insurance policy which she was not fortunately um but I I was a vegan for so many years like 14 years and then I wanted more protein I I went to just fish but my fish was Swordfish and tuna and sfish and tuna are 75-year-old fish they eat all the smaller fish to absorb all of their Mercury and my body doesn’t methylate well so as the result was I was losing my my memories my energy scour ATP everything else so I had to detox that
[00:55:01] and then in the middle of that I decided to be an idiot and follow a professional 20-year-old snowboarder down a mountain and let’s just say I did not make the same moves he did and um and I ended up I thought I broke my neck and I ripped my rotator cuffs just severely so I go to four different doctors all really brilliant you know surgeons and they’re all like surgery surgery surgery and I said what about stem cells and I said no no they they’ll work and then I called Peter and I said who’s the best in stem cells in the world I I I don’t know you know so he interviews I’ve known Bob before but I didn’t make the connection between B Bob right and so Bob and I talked and you know it’s like it’s kind of like let mece you my friend Bob ER about stem cells it’s like let me ince you LeBron James he’ll teach you about basketball is kind of the approach it and so Bob said Tony you know they’re right if you do your own stem cells after 40 you just don’t have them but if you could get cord stem cells and he told me where to go and I did it and Peter knows 4 days later my arm was perfect 4 days from such nerve pain I couldn’t barely breathe to perfect no
[00:56:00] surgery uh the prognosis before was it would be six to you know 8 weeks minimum maybe 90 days maybe more you can ret I’ve had friends I’ve told about one has gone and done this the other one did the traditional PR he retour it twice so I decided I want to write a book on the very best just like I did in finance go interview the best in the world and the best person to do it was with Peter so we did it together and then you know just like when I did the financial book I wrote this financial book and at the end of it it was 670 pages and it’s you know still the number one Financial book of the last 20 years but I like people won’t all do this they need someone to hold their hand so they need a fiduciary somebody who’s a real fiduciary not somebody who claims they’re fiduciary so I found 10 top fiduciaries and I recommend the book I took no money for the book I donated all the money from the book and then sure enough I find out about six months later that there’s this gray area in the law where someone can say they’re your fiduciary and a minute later they’re a broker they just changed their hat angle and you don’t know the difference it made me so angry I wrote a new book I
[00:57:00] kicked all those people off of it and put together a new partnership and in that partnership we took a company called creative planning from 18 billion to 50 billion in AUM they did an unbelievable job and now they’re at 200 billion and so I’ve sold my interest in it but I decided we should do the same thing in health we need to give people the answers they can do on their own but we should find a location and so together we really formed with two of our partners Fountain life yeah uh yeah it was it was amazing we uh launched that now some four years ago and ultimately wanted a place that we could send people that would have the highest level Diagnostics and Therapeutics it’s still expensive and that’s a problem right uh demonetizing and democratizing this and we have out of the book I think a weight list of like 30 locations that want to do it yeah but I think the real Innovation for us was the the health insurance side that’s right so so if you think about about this 14% of the people that come to Fountain life we do full body MRIs we do everything and many of
[00:58:00] you know now there’s like the Grail test that can find up to 50 different cancers you know the challenge with cancer is most of the cancers that kill us because we find them at stage three and stage four and usually that’s because we don’t have a test for it most of the cancers we don’t have 70% of all cancers that kill you are not being tested for that’s correct and so the study shows that if you get it at stage three or stage four diagnosis you have an 80% chance of dying I prefer the 20% chance of living but their point is if you get at a level first stage or second you have between 90 and 99.9% chance of survival so we have people come in 14% of the people that come through our centers have a life-threatening issue they don’t know about that we can handle immediately and I had one friend that went uh is uh his wife kept pushing him and pushing him and I said you know you might want to listen to your wife got good ideas here he said I’ve been to the doctor and think about what a physical is today it’s the same crap that you went through 50 years ago it’s absurd you don’t really learn anything and yet we have all this incredible data that we can pull out you know so people come in and
[00:59:00] they discover he came in and found out that he had kidney cancer stage one an outpacing procedure took him 45 minutes and he’s totally fine I can’t tell you how many people come to you and said it saved my life so 40% of the people that come see there’s multiple things they can do to massively increase their energy it’s either a hormonal issue or some other balance as well so people come and they discover things but we were talking about how do we make this you know financially able for people so we form you know a life insurance company I should say health insurance company rather where it costs the same amount of money as any other health insurance but what we do is we do all this testing up front we invest in the money up front most of the expense is on the back end where people are dying so we not only save lives the most important thing but we make it economically feasible for people to be able to have all their employees know where they stand right now catch it when it’s little now I was one of the people used to like I don’t want to know this stuff I don’t want to hear all this you know might find something that’s really not there but I was totally wrong when you dig in with the data we have today the false positives are so small you’re crazy you’re going to find out eventually when do you want to know
[01:00:01] that’s true yeah and you know it’s a it’s a transformation and it drives me nuts uh the healthc care system we have in the United States at least is so expensive and its performance is so poor and we need a a revolution and and it’s disease care it’s not health care it’s disease care um and so there is nothing more valuable than your health yeah so I’m very proud of the of the team and what we’ve done there and if it works successfully we’re in a situation at the end of the day that uh will transform and flip the insurance company right fire insurance pays you after your house burns down health insurance pays you after you’re sick life insurance pays your nexican after you’re dead right let’s flip that business model great opportunities if you have an insurance business out there uh Tony one of the big challenges and questions we’ve talked a lot about these last few days is mental health and uh you know what can we do we’re going to eventually you know we have some incredible technology from maril L
[01:01:00] jebson uh who’s here who’s learning how to you know has been reading and writing onto neurons and can eventually transform your mental status how emotionally can use that to uh measure blood flow in the brain for stroke analysis ultimately disrupt Glo blastomas incredible work yes but it turns out that you have been doing that in amazing way can you talk about the work and the studies recently done on Mental Health well I got and depression in particular yeah depression’s out of control um one of the reasons that of control is people today have no compelling future kids today um you know you hear many Millennial kids in there might say kids and this the oldest ones are 41 42 years old now uh an ex generation talking about not having any children because they believe the story that the whole world is going to hell that we’re going to have an ecological disaster and how could I raise my child in this environment or they think we’re so divided I mean if I showed you images of John Adams and Jefferson and what they said about each other you’d see
[01:02:00] that nothing has changed in all this time period we just have some yeah yeah somebody has it and throw it up on the screen put it up it’s funny says you know if you like Thomas Jeffers he’s a murderer he’s a robber he’s a rape incest adulterer who who practice will be practiced throughout the land you’re prepared to see your dwellings in Flames female chassity violated our children ribbing in Pike this is John Adams talking about Thomas Jefferson and you see Jefferson talking about him he’s importing my is from Europe and trying to marry one of his sons to a daughter of King George he’s a hideous hermaphrodite character with neither the force of firmness of a man nor the gentleness and Sensibility of a woman wow he makes Trump look those are our founding fathers talking about each other right so I guess I guess the whole Trump thing’s been around longer than we think right you know but my point is that we need a compelling future any we can deal with a tough today if they have a compelling tomorrow but we aren’t providing that there’s no vision anymore to communication everything is about how to rationalize make it smaller it’s not the opposite of what this conference is about it’s not about abundance it’s about scarcity and
[01:03:01] it’s just not true um I remember when I was in junior high school I had this this teacher that came in one day and he was always doing the weird things and we were I was wondering if I was ever going to drive a car cuz some of you old enough to remember when we had gas rationing in the 70s under Carter and I didn’t have a car yet but people had to stand in line for about a mile long and depending upon whether your license plate ended in an or even number deter whether you could even buy gas that day regardless of the line and I remember he came in he read this document it was from the New York Times and it talked about lights out we’re out of oil everything’s going to stop and you know we’ve seen this the the club of Rome did this in the 70s we’ve heard over and over we’re all going to die right it’s just not true but what’s really interesting you read this article at the end it was whale o o it was in the New York Times in the 1800s 1850s it was great but to answer your question specifically during covid I was approached by Stanford University and they said they had two of their uh professors that attended one of my
[01:04:01] programs called Date With Destiny some of you if youve if you go on Netflix there’s a documentary on if you’re interested in seeing it’s called Tony Robbins I’m not how many folks have been to date with Destiny holy yeah and it’s one of the most transformative amazing programs on the planet you know if there are a couple things I wish I had done when I was younger in my life that was most definitely one of them that one burning man iasa you know move it up to I’m glad I’m thrown in right next to burning man that’s awesome but they said we had two of our professors go through this 6-day program yours and we can’t believe it they have no symptoms of depression and we’re curious do you have any data on this I said well data I’ve got hundreds of thousands of clients millions of clients but with testimonials and stories and I know what happens you’re changing the focus you’re changing the meaning which changes the biochemistry and they said well how about we do a study then I said said great and they I said what what what do you want to study he said just depression how effective this is with them I said well I think you’re going to
[01:05:01] find it to be very effective but what’s the best what’s the what the meta studies show and I don’t know if you guys are aware of it but 60% of the people that go in for treatment of depression with drugs Andor therapy do not get an ounce better 60% only 40% improve and according to meta studies half the Improvement is about 50% Improvement so they’re half as depressed as they were and they’re taking medications that on the side says crate suicide thoughts in some cases and I don’t know if you saw the cover of of Newsweek recently it was about 3 or four months ago but you know the metast stud now show the ssris don’t work but we’re still feeding them people it’s just insane so I said okay 40% I said hell you could do that well with a placebo and they said almost and I said so what’s been the that’s the meta study what’s been the single best study you’ve ever produced and they said three and a half years ago at John’s Hopkins they did a study where they gave people siloc cybin magic mushrooms and cogn therapy for a month so you’re stoned for a month and talking for a month something’s got to change right you know and um and so
[01:06:01] sure enough it the greatest result they’ve ever seen in the history of Psychiatry uh 30 days later 54% of the people had no symptoms whatsoever after 30 days of this this drug but unfortunately it’s illegal and uh no one has really followed through on it there’s people trying to pass the law to get it involved in therapists so I said great why don’t you use the same contrasting group as that model that study let’s do it so they did and the results were so insane that they they didn’t publish them right away they blind sent the data two different organizations and finally they published it in the Journal of Psychiatry last year 100% of the people 30 days later having no drugs 100% not a single son of depression not one and N uh 177% of the participants had when they went in had suicidal ideation committing attempting suicide or thought of suicide zero at the end of those but the thing I was most proud of is a year later 11 months later they tested people again with no further
[01:07:01] interaction from me whatsoever and they had a 72% reduction in negative emotions a 51% Improvement in positive emotions so it’s just uh it’s extraordinary why does it work that’s what they wanted to know and it’s biochemical so remember I told you they followed me for three years one of the things that one of the groups does this work with Stanford is they do performance modeling like on Tom Brady and people of that nature some sports teams that have continually dominated like the Warriors and uh sure enough they find that there’s a biochemical change in people that can perform at the highest level under stress and they call it the championship biochemistry and what it is very simply is a guy like Tom Brady he’s you know there’s 2 minutes left he’s down by 10 points and you know we’ve seen him do this over and over come back and win Super Bowls how does he do it well he gets a surge of testosterone which my body does explosively at levels that you rarely see and then the cortisol which which is the stress hormone drops through the floor so as a result you have all this drive and total Clarity without fear and what’s interesting is
[01:08:01] every time they measure me i’ do this but when we started doing this they did it with my live audience then they started measuring when we did this digitally so we got people all over the world doing an event and they’re all in their homes and I didn’t even think I could pull that off and have it be effective but we figured ways to do it and they went send people around the world and measured them as well and if you know Mir neurons these people’s biochemistry literally mirrors my bio biochemistry it looks like music we all go into that Championship State and in that state also with that testosterone increase your cognitive capacity explodes massively they did another study at Stanford where they just did increase in cognitive capacity for example and they saw 300% increase out of my event a contrasting it against the number one most uh popular professor at Stanford teaching my exact content he got great improvements but 30 days later it was gone and the reason is I I believe in what I call ebing ebing is I got to create a biochemical change in you for you to change it’s not just intellectual otherwise it doesn’t last right and it’s got to be somewhat conditioned so I believe you got to
[01:09:00] entertain people first especially today’s society we’re not an Information Society there’s too much information we’re drowning information starving for wisdom so especially young people got to entertain them so I entertain them so that you know a long time as you’re not enjoying yourself right could be two minutes a great time hours go by so we produce that entertainment then we Empower people we shift them biochemically by Movement by music and so forth to make a real shift then while they’re in that state we get them to do things to develop new habits and a combination of those three things creates a long-term impact of retention and cognitive impact but more importantly behavioral change hey everybody this is Peter a quick break from the episode you know I’m a firm believer that science and technology and how entrepreneurs can change the world is the only real news out there worth consuming I don’t watch the crisis News Network I call CNN or Fox and hear every devastating piece of new use on the planet I spend my time training my neural net the way I see the World by looking at the incredible breakthroughs
[01:10:01] in science and technology how entrepreneurs are solving the world’s Grand challenges what the breakthroughs are in longevity how exponential Technologies are Transforming Our World so twice a week I put out a Blog one blog is looking at the future of longevity age reversal biotech increasing your health span the other blog looks at exponential Technologies AI 3D printing synthetic biology AR VR blockchain these Technologies are transforming what you as an entrepreneur can do if this is the kind of news you want to learn about and shape your neural Nets with go to demand.com back/ blog and learn more now back to the episode Tony uh you’re also playing in the extraordinary World of Energy um it’s a big complex area but can you tell us about the moonshot you’re taking in that area well there’s there are several technologies that I’ve been exposed to over time that can make a difference and
[01:11:00] um and I’m working with some of my friends in the Middle East as leverage to take those things to scale um I can’t actually I just signed a deal potential deal and and I so I can’t give you the details but I I’ll give you just what’s available you know here you know in California you see the governor here’s a beautiful man and he comes out and says you can’t have you know uh combustion cars by what it was a 2030 and 2 weeks later you can’t plug in your electric car because there’s not enough electricity to support it so we we’re ahead of our skis anybody who’s intelligent NOS I just interviewed Jamie um from JP Morgan J and Jamie Diamond and he was acknowledging all these this isg we’ve we’ve screwed ourselves over we’re saying we’re going to do this and we don’t have the technology yet I’m everybody wants green energy but we don’t have the conversion we don’t have the storage we the capacity and so the price is going crazy here in La the price was 8 a kilowatt hour it’s 49 cents they just approve so people like us it doesn’t affect but the average person it affects massively and we all
[01:12:01] want green energy green energy so just we got to make sure that it works and so I love that you’re going to do the sequestrum project here I think that’s fantastic carbon but there’s one organization and again um I’m sorry I can’t talk about the details now but we’ll be publicizing it as soon as it’s confirmed in the next 45 days can you talk about the basic technology I’ll tell you how it works they’re able to take any hydrocarbon so oil gas or coal and subtract the carbon out of it before they burn it and they sequester that in graphite and graphite is a core ingredient that’s needed for everything you can imagine from batteries on down um but what’s amazing is they can create pure green hydrogen then and this is not like in a lab I’ve actually seen it in a particular location where it’s the first location where it’s working hydrogen pure power nothing but moisture carbon totally sequestered you don’t need to have a prize to do it I was thinking they should probably come apply for your prize and get the 100 million added to their list um cuz they’re doing it right now but the the side effect of it
[01:13:00] there’s two side effects that are amazing one is okay get graphite well they make graphite at $50 a ton and it cost $500 a ton now graphine many of you are probably familiar with was discovered I think 14 years ago it’s 200 times stronger than steel it’s 100 times lighter than than paper it has greater conductivity than copper there are more applications pending for applications to this you know the federal government but almost nothing’s being used because it costs between 67,000 and 200,000 a metric ton so it’s so expensive no one can really use it yet they can make it as a side product between 3500 and 5,000 a ton so everything I’ve seen thus far is there I’m going through validation process with some very potent people uh if it goes forward they’ll start converting plants what’s great is there’s 300 800 power plants that produce a third of the CO2 in the world and and you don’t have to care about them about the environment uh you’re being pressured to anyway but even if you didn’t care you’ll do it because they can convert a plant in less than 12
[01:14:01] months cost about 125 million they get all their money back within 7 months from just the side benefits you can take a plant that was earning 50 or 60 million and earned 3 to 500 million from the same power plant so instead of shutting down the power plants and not having them and losing those jobs we convert them to clean energy immediately this is technology that currently exists and again until I’ve seen the sci fin final final verifications everything I hold back but there’ll be something that’ll be announced quickly by states that are looking at it right now this this is an example of the kinds of breakthroughs that are materializing that are enabling us to slay these Grand challenges that are so scary when you first hear about them yeah but the human mind comes in to fill the void to solve it over and over again the biggest challenge I think we have is the media they’re good people there’s no one in the media that’s a bad person but they’re doing what they’re paid for they got to get make money for their shareholders there’s only one way get your attention yeah again it’s an attention economy now what gets your
[01:15:01] attention even in the old days when we bought newspapers and you walk by if it said good weather this weekend you kept walking it’s a big storm coming you put in your 50 cents and got the paper today it follows you in your pocket and now you you and I both know the story doesn’t even have to be truthful all they need is the headline to grab you once you click on it they’re paid so we have a we have a tough situation in that we’re constantly feeding the worst possible scenario to people and then wondering why people don’t why they’re depressed why they don’t want to move forward with children why people don’t want to go to work and I think it’s our job to shut that off and take back control of our own minds and do the best we can for our kids and friends and that nature as [Music] well