what do you think the number one reason that people don’t work out is that’s a great question uh people who are going on a weight loss Journey think about cardio because that’s kind of the dominant narrative in America is get on a bike you know go to a cardio class and that’s how you lose weight go for a run sleep diet exercise mindset the right you know supplements and meds if you had to do one thing it’s muscle mass it’s strength the bottom third of the population from a muscular perspective has a 50% increased mortality rate the number one thing to do in terms of reducing all cause mortality is building muscle welcome to moonshots today we’re going to talk about one of the most important aspects of longevity and that’s building muscle mass it’s building strength if you could have a single thing to do that extends your health span not just your lifespan it is building muscle my guest today is
[00:01:00] Crystal zel she’s the CEO of tonal an AI powered atome training system uh she previously was at Bane at Starwood hotels at Simon Property Group and recently the Home Depot and she’s running a company that is making your ability to get in great shape to build muscle and strength really easy if you believe that time is your problem or knowledge is your problem or money is your problem listen up this is an important episode her moonshot is really to make this accessible to everybody all right let’s jump in and if you enjoy this podcast please like this please share it with your friends share it with your aging mom and dad because uh you know the number one thing you can do if you’re over the age of 60 is work out it reduces all cause mortality by 50% reduces cancer reduces Falls it is your number one lung
[00:02:00] supplement and therapeutic all right let’s jump into the episode welcome to moonshots I’m here with Crystal zel the CEO of tonal a company I have admired and uh in full disclosure I’ve got my tonal ordered for installation shortly uh Crystal good to see you welcome to moonot nice to see you thanks Peter thanks for having me yeah and I see the tonal in the background over your uh your left shoulder if I’ve got the directions correct um so I want to start with an assumption what do you think the number one reason that people don’t work out is well that’s a great question uh I I think it’s a combination of things I mean I think part of it is is the Habit formation I think what we know is people who work out consistently they form a habit and then it just becomes built into their lives and and when you talk to them they can’t imagine not working out but formation of
[00:03:02] a habit is so hard you have to have the intent to have the Habit then you have to have the time and then you have to have the solution and the plan of what you’re going to do um and I think for a lot of people they could have a Time problem um and you know we can always create time but sometimes there are periods of life where time is really challenging and then for others it’s the what do I do so uh an example is I was talking with a a fellow mom the other day of a friend of my my son’s a mom who we were talking about the importance of strength training and she get older and she says you know I know I I’m supposed to do it but I don’t even know how to start I don’t know what I’m supposed to do uh which was a great way of having the conversation to begin the process of what should you do so I think I think it’s a lot of things but I definitely think time and knowhow are are two critical ones I I I I think you’re right
[00:04:00] there are three in my mind I think the number one reason people don’t work out is they say I don’t have time I’m busy I’m up and running at the moment I get up and God I can’t get to the gym and do this I think the second reason a lot of people don’t work out is they don’t realize how critical it is in their lives and I think you know I’ve heard you say this I’ve said this on stage if you had to do only one thing right so it’s sleep diet exercise mindset the right you know supplements and meds if if you have to do one thing it’s muscle mass it’s strength it is especially if you’re over 60 so I’m 63 next month and it is the number one thing I’m focused on doing over everything else so number one people think don’t have time number two they don’t know how important it is in their life and then number three is probably like you said knowing how uh or what’s the right way to work out or how should what should I be doing a workout
[00:05:01] and if if you’re listening and that’s you if you’re just like you know I’m going to sleep when I’m dead I’m going to work out when I’m dead you know if that’s your mindset or uh you know you don’t you just haven’t clicked in with how important it is cuz for me you know Crystal I this was not always me I was in reasonably good shape but I never had a focus on uh on physical strength training on weightlifting on those practices because I didn’t realize how important it is until I really went on this longevity Journey um and Longevity moonshot for myself over the last 10 years I was like oh my God I have a lot of catching up to do um and the numbers we’ll talk about the science there in a little bit are are extraordinary and then what to do right you can you can hire a coach a workout coach which I do I belong to three gyms and I have two workout coaches I have zero excuses other than oh I woke up too late uh
[00:06:03] I’ve got 20 minutes or 30 minutes and I’m going to do some push-ups I’m going do some pull-ups and stuff like that in in the bedroom but total solves a lot of that doesn’t it that’s right yeah and and let’s let’s dive into um I I I want to I want to dive first into the science I want people I want you to to understand if you have not committed to your workout right and we’ve had lots of different podcasts on sleep on diet on meds and supplements and so forth but let’s get people uh hot and bothered about the need to work out so uh share what’s your number one convincing data here well I think the first one I would share is that as we age starting at 45 or so we lose 1 to two% of our muscle mess a year I mean we really start to lose muscle um and then if you start with that starting point what you see in
[00:07:02] the data is that those individuals with stronger starting points from a strength perspective they do well they do better from a mortality perspective so I think for me there’s a very staggering statistic which is that the bottom third of the population from a a muscular perspective when you sort of test um muscle strength has a 50% increased mortality rate so when you think about longevity it’s incredible and then the other the other thing there’s a ton of science around how strength as you age prevents Falls and Falls are incredibly detrimental as all of us know who’ve had parents or grandparents go through these experiences there’s nothing like a fall to really ruin your quality of life as well as um potentially your lifespan and I think even just getting injured we know this like as as we go through our lives one little knee injur one little
[00:08:00] elbow injury it can be minor can have a massive impact on your life and so the the best way of preventing any of those things from happening is to have strength and have a strong focus on balance um as you go through as you go through your life so there’s just the this the statistics are so clear the data and the science is so clear about how absolutely crucial strength is for aging yeah let me let me Echo that um there is a direct correlation between the amount of muscle mass you carry on your body and your longevity um and that comes from a multiple areas like you said if you fall and break a hip or pelvis uh over the age of I think 65 your oneyear survival rate is relatively low uh which is crazy because you end up in the hospital with a pneumonia and that’s how my dad passed right he was in his 80s but it was a fall broke his pelvis and ended up in the hospital and it was a downward spiral I know so many folks uh who’ve done that and muscle mass and strength
[00:09:02] allows you to catch yourself and prevent that and also by the way the stress that weightlifting strength um uh building puts on your bones helps maintain uh your stronger bones uh the other thing is and the data is very clear um that if you’re over the age of 60 the number one thing to do in terms of reducing all cause mortality is building muscle and it doesn’t take that much each week right it’s like it’s an hour twice a week or half an hour twice a week um let’s talk about the Simplicity of tonal and I want to get into how does the system work how is it installed how do you use it I want I want to paint a picture for folks around this but what I love is the ability to get rid of excuses when you only have a small amount of time yeah that’s right so absolutely and then the only thing I wanted to add one last comment to before sort of
[00:10:01] transitioning to how tonel solves that is um as a female sort of sort of in this space which is very the mostly men I think really very much focused strongly in the fitness and the strength space and I want to use that as a platform the fact that I am a female for the women out there because for men I think it’s even a you know a bit more part of our culture around driving to doing strength training and for women it isn’t and it’s almost more important for women because as we go through like from a menopause perspective and the shifting in your body that you have to do the strength work because you’re not naturally getting it any other way and you’re losing muscle even more so so I say this because I just think it’s important that I use this platform to help um also educate women about the importance of strength training because we do see it’s it’s a harder adoption cycle for women to to decide to do it so and that’s why why tonal is great because from a practicality perspect itive there’s a bunch of benefits about
[00:11:00] it so I’ll just kind of describe the product the product itself is a digital weight system so um it essentially replicates a Gym U of weights and free weights and it puts it in a very small space 7 by seven because it goes on your wall and on your wall you basically see if you can see behind me the device you know you see a screen behind the screen is basically sort of some Motors and cables and computers and um what the device does is it allows uh you to have a very personalized and tailored weight training experience so it will respond to your body it will understand what you’re able to do it will set weight appropriate for you then on top of that you pair great content so you’ll choose a program a class um and you’ll have an instructor come on the device and walk you through everything you’re supposed to do and then the weight will automatically adjust for you uh and so it’s just completely personalized and tailored to you in your home home it’s
[00:12:00] definitely a home device um you won’t find it in a gym this is a home device uh and the intent of it is to be super convenient so you can go from rolling out of bed to getting your strength routine in very quickly you don’t have to worry about going to a gym you don’t have sort of that so take back to the kind of concept of time is my problem takes away the time issue you can do honestly 10 minutes goes a long way I you can do a lot in 10 minutes you could do a full lower body set of squats and lunges um in five minutes in 10 minutes and it has a huge impact so you can do that 10 minutes at the beginning of the day 10 minutes at the end of the day um which is not a whole lot out of your life and you can get your strength training in um so it’s incredibly convenient super personalized to you know and also to your whole household so you can have my husband has an account he does a totally different set of things than what I do and how I focus um and so it serves the entire household super convenient super personalized um and that’s really the power of digital weight yeah know I I love that how long
[00:13:01] does it take to install and how is it installed you order a tonal um and what happens and so we we do the first thing you have to do is a little bit of a survey so we know what kind of wall we’re going to install on we can pretty much install on any wall there’s a few exceptions um but pretty much any wall so we have to understand like your home and make sure you have the right space um for but pretty much everything it’s pretty straightforward and easy on that regard then within two weeks you’re going to have an appointment to have your tonal installed um and you’ll have professionals show up they’ll fully install it so the customer doesn’t have to do any installation it’s it’s um it goes on the wall and it’s a large device but it’s really not that different than a TV mount so there’s sort of a bracket that goes on behind it the the device gets installed you hook it up to the Wi-Fi and then from there you set up your account and then you get started and that’s really all there is to it everybody I want to take a short break from our episode to talk about a company that’s very important to me and could
[00:14:00] actually save your life or the life of someone that you love company is called Fountain life and it’s a company I started years ago with Tony Robbins and a group of very talented Physicians you know most of us don’t actually know what’s going on inside our body we’re all optimists until that day when you have a pain in your side you go to the physician or the emergency room and they say listen I’m sorry to tell you this but you have this stage three or four going on and you know it didn’t start that morning it probably was a problem that’s been going on for some time but because we never look we don’t find out so what we built at Fountain life was the world’s most advanced diagnostic Centers we have four across the us today and we’re building 20 around the world these centers give you a full body MRI a brain a brain vasculature an AI enabled coronary CT looking for soft plaque dexa scan a Grail blood cancer test a full executive blood workup it’s the most
[00:15:01] advanced workup you’ll ever receive 150 gbt of data that then go to our AIS and our physicians to find any disease at the very beginning when it’s solvable you’re going to find out eventually might as well find out when you can take action Fountain life also has an entire side of Therapeutics we look around the world for the most Advanced Therapeutics that can add 10 20 healthy years to your life and we provide them to you at our centers so if this is of interest to you please go and check it out go to fountainlife decom Peter when Tony and I wrote Our New York Times bestseller life force we had 30,000 people reached out to us for Fountain life memberships if you go to Fountain life.com back/ Peter will put you to the top of the list really it’s something that is um for me one of the most important things I offer my entire family the CEOs of my companies my
[00:16:00] friends it’s a chance to really add decades onto our healthy lifespans go to fountainlife decomp it’s one of the most important things I can offer to you as one of my listeners all right let’s go back to our episode you one of the things that that has been a recent um increase for you is incorporating AI into the system uh and really becoming a datadriven workout system right and I think about about the notion that uh when I join a gym and I’m a member of like I said three gyms and two coaches and and the coach is the part that is the expert that helps me and motivates me but you do that with video and with AI in the system can you speak to that and how much data have you collected over people and how are you using that data because data is the oil of AI systems yeah it’s uh it’s and we
[00:17:00] have incredible amount of oil so to speak um so I’ll start with the data collection so it’s it’s you know from a privacy perspective I want to reassure the audience like we don’t do anything with the data other than make the experience better for you there’s no selling sharing anything like that around the data the data is just to create better workouts and to provide uh personalization so we collect data on every everything that the user does so the weights that were set if they were adjusted how many reps you did um how many sets you did and then uh as you get stronger and we add weight we see all of it so um we also not to note any time that’s taken as rest time so every piece of data about the experience around the individuals tracked uh we have over 150,000 members who’ve completed millions and millions of workouts we’ve tracked billions and billions of pounds lifted and so we’re able to take all of that data and then we also the benefit
[00:18:01] to is we longitudinally see what happens to everybody so one great stat is a new member in their first year their strength score so the strength score is this kind of calculation it’s a bit of an algorithm that kind of assesses your strength and the great thing about it is you can watch it grow and you can watch it improve as you get stronger and stronger and our average member their strength score gr goes up 80% in the first year of using total and it it’s just incredible they grow and actually a lot of the growth happens in the first several months which is fantastic to see we also see that they’re using you know there’s a lot of usage so we track all of our usage data and we see you know as people we see the cohorts and the patterns we see the spikes in January we speak we see a little bit of the dips in March we see people start to get ready for for summer bikini weather you we see sort of all of it um so the great news is we have this amazing Foundation of data and then we’re leveraging the data into
[00:19:00] so the first way I talked about that already was the original use of AI in the device was to create the weight um pattern needed for the member at their point in time right so we’re setting the weights that they need then what we’re working on now which is really exciting and it’s in beta mode so we have certain number of subscribers who have access to it will be rolling this out as we go along this year but is truly getting to taking the language models um that everybody’s so excited about right now working them with our data so that the member can get direct advice it’s easy to process and they and it also gives the member a way to tell us what’s going on with their lives so you could say something like I’ll like for me for example right now I’ve had it as a goal uh for myself that I I’ve never learned to play tennis when I was a kid I have two kids that love tennis I have a husband who loves tennis so I was like I need to learn to play tennis like I have to just I have to do this I have to get decent enough at tennis that when the
[00:20:01] kids are grown we can all go out on the tennis court and have a fun little family tennis uh match so you could say to Tony which is what we’re calling our AI you could say Tony I’m um training for tennis I’d like the best set of programs for me to get better at tennis and then literally the AI will sort of feed back to the customer based upon all the data that we have and there’ll be a logic process to it so it’s like understanding okay if you’re going to be good at tennis you need to be good at serving um shoulder work would probably be really useful because as I’ve learned a lot of serving is in the shoulders and the legs and so we would say okay here’s you know the exercises that you should do uh for this purpose and and it’s it’s it’s a it’s super cool we’re really really really excited about it because it en us to understand yeah Tony I mean it’s yeah it’s a full conversational yeah conversational so it’s we’re but we’ve never before getting I mean I’ve been doing consumer work my whole career and
[00:21:00] the Holy Grail is understanding the customer like every good consumer executive wants to understand what their customer needs um and deliver it to them and it’s always been so hard to understand what a customer really wants and what do they need so this is so exciting because we can have a conversation and we can say what do you want to accomplish like what’s important to you and then we can go back into our data sets and um we can help you know help give that member guidance and advice and of course is going to get better and better over time so we’re truly getting to like incredibly personalized uh recommendations I want to you know again there’s a lot of entrepreneurs listening here who are uh working on their massive transformative purpose their moonshots their starring their their companies um I am curious about the origin story for tonel uh you’ve been the CEO now for how long um last year or two yeah that’s right yep yeah and so what is the origin story um
[00:22:02] and uh uh just give us a little bit of background on how this device how what it looked like in the beginning and how far has it come in terms of iterating your Market you know product Market fit yeah so alady is our founder um and I’ll do my best to channel him he does such a better job than I do talking about the found uh his story because this is really his story and Ali’s story is that he was he’s an engineer in incredibly talented both hardware and software engineer with a um a lot of phenomenal experience and um earlier in his career he worked and worked and worked and worked and worked and worked and worked and worked and worked and his health fell by the wayside so he got to be um overweight his uh you know he went in for physical the lab results were not good he started to think I have got to do something about this I’ve got to get healthier he quit his job and and decided to go on a health journey and he
[00:23:01] did a ton of research and he realized how important strength is not only we’ve been talking about strength from a long-term and a longevity perspective and I think a lot of the research he was doing at the time also painted the picture that strength is incredibly important for weight loss like you know people who are going on a weight loss Journey think about cardio because that’s kind of the dominant you know narrative in America is get on a bike you know go to a cardio CL um and that’s how you lose weight go for a run and certainly there’s so many benefits to cardio um not to disparage that at all but there’s incredible benefits to strength training um as it relates to weight loss uh you know the more obviously the more muscle mass you have the more calories you’re going to burn um etc etc amazing yeah and very very true I mean it’s literally when you when you see weightlifters right who are have built a signifant amount muscle mass they’re pulling in you know multiple thousands of calories you know
[00:24:00] five 6 7,000 calories uh because they’re burning so much in their in their muscles that’s right so he he said okay um I’m G to focus on strength so he was in the gym every day and he sort of looked around and he’s like I’m an engineer everything in my world is digital now everything I do is digital right we’ve digitized everything and everything has an intelligence kind of layer built behind it and here he is like in a gym and he’s like okay so my options are to hire a personal trainer kind of do what they say kind of do some research online but then there’s all these gaps in the experience so the muscles I train I have no record of the Reps I do I can’t see cause and effect because it’s only going to be as good as like how my bookkeeping is and do I go then take all the Reps and I put it in Excel and then I try to see you know did I see growth I mean like and and it’s so funny because it reminds me of when was I remember being um in my 20s I was
[00:25:01] before I got married and had kids was in the gym all the time every day and I remember keeping an Excel spreadsheet of all the all the all the things I did in the gym every weight uh or every move the number of the amount of weight the Reps the whole thing um because I was trying to see correlations in outcomes with the work that I was doing and so here we were even many years after that exper and he’s like there’s no why is there no better way right like why is why is there no no better way and he said I’m going to create a better way um and so he got to work on this notion of digital weight which is I’m going to create the sensation of weight I’m going to create this experience of weight um and then because it’s D done digitally every element of the experience will be tracked we’ll have better understanding knowledge of how CA drives effect truly when it comes to weight training and
[00:26:02] then can build a platform for personalizing anybody’s weight loss experience their muscle building experience their aging experience all of these different kind of experiences which can be completely changed really by by having this platform as humans I especially if you’re an entrepreneur there’s a competitive element in your life you set objectives and you try and and hit them and being able to measure um measure your progress is is really important I mean so I have a inbody scale that I use that measures my you know lean body mass and my muscle and my total weight and I’m like that’s you know last year I set a goal of adding 10 lbs of muscle which is wasn’t easy but I remember the reason how I met tonel was I was speaking at an event and I mentioned this and you’re chairman was in the room and he said you should do it
[00:27:01] with tonel and I said okay I did it by uh you know increasing my protein intake to a gram per pound uh adding creatin um and going from a couple workouts a week to uh literally obsessing on trying to get five workouts per week and really in that regard um it consumed a lot of time and now the challenge for me is maintaining muscle mass right because as you said I mean the term is sarcopenia um and it’s the loss of muscle and the ability and the difficulty of adding muscle as you grow older and there are lots of different approaches to it but the one approach is actually doing the work um and so uh I’m excited about getting my my tonal installed for the specific reason of uh getting to from you know from 4 days a week to five or 6 days a week week so that I can always squeeze in those those
[00:28:02] you know probably not 10-minute sessions but probably 20 minute sessions yeah 30 minutes yeah yeah that’s right I mean that’s we see so an average member session is 35 minutes and that’s because we have members doing a full session 45 minutes to an hour um orot and we have we have every variety as you can imagine from a Time perspective and then you see you know people squeezing in 20 minute sessions um in between and you know we’re still a lot of us are still in these remote worlds where we’re you know maybe a couple days a week at home and you can squeeze it in in between a couple of meetings um and get it done which is is really an incredible an incredible value yeah yeah I remember reading a science fiction story years ago where it was I forget the name of it it was basically individuals that were put into these Mech suits like a you know an Iron Man suit and the mech suit could programmed to become your workout
[00:29:00] buddy so every time you moved it was it was adding resistance in every direction that were going I was like that sounds pretty pretty cool you know if you want to be you know squeezing micro workouts throughout the day um and I do think this is probably the closest thing to it I think there’s going to be eventually an ex an extension of tonal that will be your your AI That’s traveling with you that incentivizes you to take the stairs instead of the elevator or tells you to break out into a jog for the next 30 seconds to get your heart rate up or whatever it might be and it’s incorporating you know it’s we need incentivization some people are incentivized by in you know intrinsic some of their but extrinsic and some just like someone there to kick their butt so right yeah yeah that’s right we have you know Badges and all the kinds of things that people that help people as they go on that Journey because sometimes you just you just want that like immediate reward that feedback um
[00:30:02] so that’s right did you see the movie Oppenheimer if you did did you know that besides building the atomic bomb at Los Alamos National Labs that they spent billions on biod defense weapons the ability to accurately detect viruses and microbes by reading their RNA well a company called viome exclusively licensed the technology from Los Alamos labs to build a platform that can measure your microbiome and the RNA in your blood now viome has a product that I’ve personally used for years called full body intelligence which collects a few drops of your blood spit and stool and can tell you so much about your health they’ve tested over 700,000 individuals and use their AI models to deliver members critical Health guidance like what foods you should eat what foods you shouldn’t eat as well as your supplements and probiotics your biological age and other deep Health insights and the results of the recommendations are nothing short of
[00:31:00] Stellar you know as reported in the American Journal of Lifestyle medicine after just six months of following biomes recommendations members reported the following a 36% reduction in depression a 40% reduction in anxiety a 30% reduction in diabetes and a 48% reduction in IBS listen I’ve been using viome for 3 years I know that my oral and gut health is one of my highest priorities best of all viome is Affordable which is part of my mission to democratize health if you want to join me on this journey go to vi.com Peter I’ve asked naine Jane a friend of mine who’s the founder and CEO of viome to give my listeners a special discount you’ll find it at vom.com Peter let’s talk about the cost of the system um uh is it a uh initial purchase and subscription um talk about about that if you would yeah that’s right so it is an initial purchase and a subscription so I would think about it
[00:32:00] is the initial purchase is all the hardware that’s $39.95 uh plus the some accessories which includes bench um and some different handles uh and then the subscription which is $59.95 a month really gets the content um the trainers the AI that whole experience and so you know we think of it as you’re sort of buying the equipment like you would home gym equipment um and then you’re paying for all that great train and so we really try to think of the training as being in replacement of personal training you know obviously it’s not a person in your home you know yelling at you to go go further go you know one more rep it’s not that experience but we have great coaches and they’re super personable um and the way the device is is it’s different than certain other kind of connected Fitness where um because it’s strength training the way you do the class is you you do take your you kind of move at your own pace and you can kind of do that with the the class if that makes sense um so it has a
[00:33:00] lot of flexibility to it but yeah so that’s the that’s the cost now we do offer a firm financing um and so you can get it to a monthly rate that’s significantly less than a normal gym membership and you know a monthly rate that is less much less than a single personal training session so we kind of like look at it that from a value perspective to the member uh we you know from you can get it to a price that’s that’s well within the realm of what a typical gym or train and people forget I mean you know a good personal trainer is is going to run you you know three digits per session you know it’s going to be 100 bucks or more and that’s on top of your gym membership and uh and this is you know I like to say everybody in the planet has got one thing in common we all have 24 hours in a day 7 days a week you know 365 in a year and it’s how you use your time that makes you uh the most efficient and
[00:34:02] so it’s always uh time optim optimization so do you want to trade the drive time to the gym um uh and you want to you know trade the convenience here so I mean for me that’s why it’s a it’s a great uh an exciting solution and it’s the other thing I really like about it compared to some other options I’ve seen is you can literally go from writing an email to hopping on it and being working out in what a minute 2 minutes turn it on p a button yeah yeah it’s really easy yeah very little setup yeah yeah very very little set up you move the arms down and that’s pretty much it turn it on so let’s talk about where this industry goes next um you’ve got an incredible background um you you know at at Bane and Starwood um at Home Depot
[00:35:03] uh what what is your vision where do you think this industry you know what’s the moonshot here for five or 10 years from now yeah I think big picture so there’s one thing I love about this industry um which is that it is very uh friendly and collaborative so you know we’re all together building a completely new industry and a new industry segment I think um it’s spe specifically in Connected Fitness but I would say also you know Fitness in general um what’s incredible is despite like being big we’re still so much smaller obviously than Pharmaceuticals um than all the things that deal with the problems that being out of shape creates and so there’s this really incredible feeling of among leaders in this
[00:36:01] industry that we are trying to make the world better by helping make people healthier um and there’s true there’s a true mission in it and so each of us has our own approach um to how we do that uh and the consumer you know needs to figure out what works best for them but there’s different approaches in nutrition uh wellness fitness um but what I I love about this industry is that there’s just like we are here to make the world better by making people healthier and what a great Mission and and what I love about that is just serve separately it helps us recruit great employees and we have wonderful wonderfully talented people that work at tonel wonderfully talented people that work in the in the fitness industry because they’re drawn to the mission and the purpose of making the world better by making people healthier I do think that it’s a really young and immature industry um and so the there’s
[00:37:02] going to be a lot of evolution and change there’s going to be a ton of incremental Innovation um they’re still figuring out what works best for consumers there’s the I think processing the postco period um you know Co Co in lots of cases fundamentally changed people’s behaviors and I think around health and fitness fundamentally changed people’s behaviors people are more focused on their health than they were before they really are and there and and and yet people’s sort of norms are still landing around work and home um there’s this sort of you know people have been focused on experiences for the last couple years as a reaction to co and travel and things like that and as I think over the next couple years what happens is consumer preferences begin to sort of settle into a new into a new normal I think longterm there’s tremendous massive growth in
[00:38:01] this industry for and it’ll benefit everybody not just you know individual companies um but I do think that there’s a strong uh trend line around flexibility around how you work out and achieving your goals so you know being able and I think a lot of people like putting a lot of things together a boutique Fitness class um a at Home Solution a hike right like there’s there’s no one-size fits all people want to put a lot of things together we play a specific role in enabling that convenience in the home U but I think that I think the industry is going to evolve I think it’s going to grow I think um consumer preferences are going to sort of evolve but I also think the other thing I would say is the role of intelligence is going to grow because you know I think people have not we talked about this at the beginning of the conversation like what do I do I want to be stronger I don’t know where to start I don’t know how to do it uh or maybe I’m advanced Ed in my learning but
[00:39:00] I’m hitting a plateau and I don’t know how to push through the plateau or I’m just I can’t figure out how to lose this last five pounds or whatever it is that the intelligence um that AI is going to provide for consumers is is is going to be massive I think in terms Tony’s gonna help out Tony’s gonna help out right that’s right yeah just hours right like lots of lots of AI that people are working on yeah yeah no it’s there’s an old addage that said like if you could put exercise into a pill it would be you know the largest single trillion doll pharmaceutical ever um exercise is really the process of telling your body I still care I still alive I’m not ready to roll over and die yet you know the stimulate you know the the stimulations that it has throughout every every molecular process it is the number one thing you can do period um and I can’t
[00:40:01] stress that enough it is my you know I think about my three top priorities are exercise sleep and minimizing you know sugar uh and out of those the top one is exercise um you know I I I I I think about you know I do a lot of work in the AI space I have a venture fund there I start companies I support entrepreneurs and I you know we’re going to have human level Ai and then digital super intelligence that will follow thereafter and you’re going to have an AI which is your physician right it’s an AI that is you you say to it listen I’m interested in maximizing my muscle minimizing my weight whatever whatever it is I need more energy I want to live longer and that AI is going to and guide you um and try and incent you throughout
[00:41:02] the day if you turn on you know bug me mode um take the stairs don’t eat that you know drink more water you know and and being able to have a tonal system that is like you’ve got 15 minutes free in your in your uh in your calendar right now you’re doing legs go go and go and jump on the tunel right go go see Tony um but I do think that is that is where we’re heading towards um and excited to have that kind of capability uh uh in hand for sure I I think that’s right I also think you know we didn’t talk about the gp1s um and all the data like just looking forward to the industry all the data on the gp1s is that you know people lose muscle mass when they go through um that that and and and there’s going to be even stronger awareness that generated as a result of that that You’ you’ve got to
[00:42:00] work on building muscle mass and protecting the muscle mass you have I and so I also think that’s going to be a huge you know huge trend for the for the industry yeah 100% and let me just use that if you’re on OIC or any of the glp 1s uh please it is uh it’s a miracle drug in some ways but the downside is loss of muscle and again I’ve said this my number one objective is maintaining and building muscle mass uh and you don’t get it by hoping you didn’t you don’t get it by uh by just thinking about it you actually have to do the work so um if you’re if that is you um figure out what your plan is right and it’s uh it’s either getting to the gym on a regular basis installing a tonal in your home or office wherever it might be
[00:43:01] um it’s changing your diet it’s changing your supplements but it’s mostly committing to yourself that this is important for you uh and I you know if longevity is your objective especially if you’re you know uh in step two of your life in your 50s or 60s or 70s and I say step two out of maybe 10 I’m I’m hoping for long how long do you want to live by the way Crystal do do you have a longevity objective yeah you know that’s a great question I would say like 95 but I’d really like to have a really like strong set of healthy years after 65 like I saw that headline in the New York Times not that I read the article maybe a couple weeks ago and it said the average American gets one healthy year after their 65th birthday yeah you know it’s it’s really it really is Health span not necessarily lifespan you know we just um uh I just announced $101 million incentive
[00:44:01] competition called the health span X prize and it is teams around the world focusing on reversing the ravages of Aging in cognition immune and muscle um and so it’s really how do you how do you roll back sarcopenia by at least 10 years or 20 years and honestly the best way is go in with great habits and with a good amount of muscle uh in place and maintain that yeah um you know there’s a concept that’s a great question I used to have a ridiculous number um uh people on this podcast probably heard me say it a few times but when I was in medical school years ago I remember learning that boohead wals could live 200 years and Greenland sharks could live 500 years and they could have babies at a 200e age imagine going having more kids at 200 um
[00:45:00] and I said if they can live that long why can’t why can’t we why can’t I and I said it’s either a hardware problem or a software problem and this is a decade we’re going to understand that but there’s a concept called Longevity escape velocity have you heard about that concept have yeah so right now for every year that you’re live today science is extending your life by about a third of a year right during you breakthroughs and early cancer detection or uh in in you meds or supplements and so forth but we have we’re in the steepest part of the acceleration on medical breakthroughs uh coming from AI in particular uh Gene therapies and so forth cellular medicines and there’s going to be a point in time where for every year that you’re alive science is extending your life for more than a year and all of a sudden you know that’s longevity escape velocity and so I changed my answer from some ridiculous hundreds of years cuz if you can live that long you can live forever I said my goal is to reach
[00:46:01] longevity escape velocity so when is that likely to happen Ray Kell’s prediction is 2030 right that’s six years out your job is to stay healthy and not die from something stupid in the interim George Church David Sinclair and a few others put it at 20135 to 2040 but again that’s still just 15 16 years out that’s that should be you know if you are care about it if you’re excited about life that you should be able to motivate yourself to get there and intercept these breakthroughs you don’t want to be the last person dying so to speak so uh just to wrap up here um uh tonal is your answer if time is short uh even if you want to do it the most coste efficient um in terms of gin membership and and training um and the other thing
[00:47:00] that I love is you’re unlikely to have your trainer or your gym continue to improve on an exponential growth curve but Tony is going to continue to improve on an exponential growth curve so join the club there where do folks go to learn more about tonal tonal.com tonal.com and if you have any questions we are happy to answer them um so yeah yeah but it’s also great I mean you know it’s convenient and it’s a good value but the product is it’s just better than working out a gem to that’s the other thing is once you start using it and you feel the difference in the weight um the smoothness of the weight the like it it’s just it’s just a better workout it’s hard to describe but it really is so I think a lot of your your listeners may find that and maybe some of them already have a tonal and they’ll they’ll comment on that but love that and I can’t wait to get mine installed Crystal zel thank you so much for joining us on Moon shots of pleasure thank you Peter it was such a pleasure thank you for
[00:48:00] having me [Music]