A state regulator's table puts SUD denials at 24.9%, but on a pharmacy-heavy base; the "3-5x medical average" holds only for SUD office visits in that table; the ABA number has no primary source at all
The question
Verbatim: "Source the ABA and SUD claim-denial-rate claims (15-30% and ~25%) to a payer, state Medicaid, or peer-reviewed source instead of vendor marketing -- the family RCM/EOB venture premise rests entirely on that spread being real."
Context: [[2026-10-01-national-rcm-eob-ai-behavioral-health-scan]] could only source those two figures to vendor content pages, and flagged that every competitor in the lane markets against an elevated behavioral-health denial rate. The family co-founder venture is an open 3-6 year problem-space search, not a funded or decided plan; this brief tests one premise inside it. Acronyms used throughout: ABA = Applied Behavior Analysis; SUD = substance use disorder; MH = mental health; RCM = revenue cycle management; EOB = explanation of benefits; OMFS = oral and maxillofacial surgery; CMS = Centers for Medicare & Medicaid Services; ERISA = Employee Retirement Income Security Act; AMA = American Medical Association; DFS = New York Department of Financial Services; DMHC = California Department of Managed Health Care.
What we already know (from the vault)
- Both figures entered the vault tagged as vendor marketing and nothing else. [[2026-10-01-national-rcm-eob-ai-behavioral-health-scan]] states plainly: "Secondary content pages put SUD claim denials at ~25% and ABA initial denials at 15-30%, '3-5x the medical average'... Both are vendor marketing. Unverified; no payer or regulator source was reached this pass." Its own limitations section repeats it: "No payer-side or regulator source was reached, so every denial-rate figure here is vendor marketing."
- A competitor publishes a denial-rate delta as a self-reported metric, not a baseline. Same brief: Camber's own site claims "-7pp" initial denial rate improvement within a year. That is a vendor-reported change, which tells you nothing about the level and cannot anchor a market-size argument.
- The structural read already went against a standalone product. [[2026-10-03-behavioral-health-billing-ai-bundled-vs-standalone]] found that of 24 ABA/SUD electronic health record (EHR) vendors, one publishes an offer to run revenue cycle on a rival system of record. Distribution, not denial rate, was already the binding constraint on this lane.
- The demand-side network is provider-side, not payer-side.
user_extended_family_mapplus [[2026-07-21-family-medical-careers-scenario]]: ABA, OMFS, dental, ophthalmology, with a single payer-side node. Nobody in the network can independently verify a payer's denial rate from the inside. - A prior brief already flagged this family of claims as weakly validated. [[2026-05-03-icbd-holdings-curative-ai-research]] treated ICBD's $20M revenue claim as likely intercompany and under-evidenced. Same pattern, same vertical.
What the web says
- PRIMARY (state insurance regulator). Virginia publishes mental health (MH), substance use disorder (SUD) and medical/surgical denial rates side by side, and the headline spread is 2.4 percentage points. The Virginia State Corporation Commission Bureau of Insurance, reporting to the General Assembly under Va. Code 38.2-3412.1(G), ran a data call on 16 carriers covering more than 2.48 million lives in the individual, small-group and large-group markets for calendar 2023. Results: SUD 24.9% of claims denied (133,009 of 534,859), medical/surgical 22.5% (14,093,933 of 62,525,760), mental health 20.8% (2,006,618 of 9,669,788). The Bureau's own wording: "while the difference was small, carriers denied claims more often for substance use disorder benefits than for medical/surgical benefits and less often for mental health benefits" (Virginia BOI 2024 Report). Confidence: high that these are the reported figures; they are a government filing with named tables. The report does not define whether "denied" counts initial determinations or final status after resubmission; the vendor ABA figure is explicitly an initial-denial rate, so the two are not known to share a basis.
- PRIMARY, re-cut. Strip outpatient prescription transactions and the picture inverts in magnitude: SUD denials run ~2.7x medical/surgical, and mental health runs at effective parity. Prescription transactions dominate every denominator in that report (37.6M of 62.5M medical/surgical claims, denied at 32.9%, with "prescription refill too soon" the single largest denial reason). Recomputing from the report's own service-type rows, excluding Rx: medical/surgical 6.93% (1,723,253 of 24,876,191), mental health 7.85% (149,705 of 1,907,398), SUD 18.88% (63,560 of 336,661). Ratios: SUD 2.73x medical/surgical, MH 1.13x. Confidence: high on the arithmetic (my calculation from published rows, shown here so it can be rechecked); medium that excluding Rx is the right comparison for an RCM product, though it clearly is for one that touches professional and facility claims rather than pharmacy adjudication. Qualifying both confidence markers: this is one state and one year, and Virginia's own overall denial rate moved 13.6% to 19.7% to 22.3% across three consecutive reports, which suggests the measurement is not stable.
- PRIMARY. The denial reasons are where the real behavioral-health signal sits, and it is administrative rather than clinical. Of the 88,129 SUD denials the Bureau attributes to carriers' top-three reasons (Table 5), provider or administrative billing accounts for 20.3%, non-participating/out-of-network or service area 13.8%, and medical necessity only 1.4%. Excluding the prescription-drug subcategory from Table 5, preauthorization or precertification accounts for 32.9% of SUD denials (26,825 of 81,493) against 5.0% for medical/surgical (224,629 of 4,509,610) and 1.3% for mental health, a ~6.6x gap (~9x if pharmacy denials are left in the medical/surgical denominator). Confidence: high on the figures; that ~6.6x gap between SUD and medical/surgical on preauthorization-driven denials is the most durable finding in the report.
- PRIMARY (federal, via analyst re-publication). The national dataset exists, is bigger, and cannot answer this question. CMS transparency reporting for HealthCare.gov non-group qualified health plans put the 2024 in-network denial rate at 19%, ranging 3% to 36% across 157 reporting insurers, with 26 insurers at 25% or higher (KFF, Claims Denials and Appeals in ACA Marketplace Plans in 2024). Behavioral health appears in the schema only as a split within one denial reason ("medical necessity, reported separately for behavioral health and other services"), and KFF states the fatal limitation directly: "Because the current data do not link denial reasons to the services that were denied, neither the share of total claims denied for a given reason nor the type of service most often denied can be calculated." Excludes self-funded employer plans, Medicaid managed care and Medicare Advantage. Confidence: high.
- PEER-REVIEWED, and a clean null. The one scholarly paper specifically about ABA claim denials publishes no denial rate. Kornack, Unumb and Williams, "Preventing Insurance Denials of Applied Behavior Analysis Treatment Based on Misuse of Medically Unlikely Edits (MUEs)" (PMCID PMC12209054, PMID 40606421). The paper documents a denial mechanism in detail, quoting payer policy language from Florida Blue, Horizon BCBSNJ, Moda, Molina, Regence and UnitedHealthcare on unit-limit edits, and argues most MUE-denied ABA claims are properly payable. It contains no numeric ABA denial rate anywhere. Confidence: high that no rate appears (full text scanned for every sentence containing a percentage or the word "denied"). This matters because it is advocacy-side literature with every incentive to publish a high number.
- SECONDARY (peer-reviewed, cited at one remove). New York external-appeal overturn rates favor behavioral health, and Virginia has too few SUD external reviews to check them. A JAMA Internal Medicine research letter (University of Chicago authors) analyzing 51,394 closed New York external appeals from 2019 through 2025 reportedly found 46.7% overturned overall, with SUD at 61.5% and mental health at 60.6%. Virginia's 2023 external reviews cannot test this: only 3 SUD external reviews closed (2 upheld, 1 overturned; Table 9), against 205 medical/surgical (104 upheld, 1 partial, 100 overturned) and 9 mental health. Confidence: low-medium. I reached the JAMA figures through search-result summarization, not the journal itself, and Virginia's SUD external-review count is too small to confirm or contradict them. Treat as a lead, not a fact.
- SECONDARY (trade press attributing to a survey). The "nearly double" framing traces to prior authorization, not claim denials. Vendor and trade pages assert an elevated behavioral-health denial rate and attribute it to the AMA 2025 Prior Authorization Physician Survey. Prior authorization denial is a different event from claim denial, measured on a different denominator, so the attribution does not support a claim-denial figure no matter what number is attached to it. I have cut the specific percentages I saw asserted, because I could not re-locate the exact pages carrying them and will not leave unsourceable numbers in a brief whose whole purpose is sourcing. Unchanged from the parent brief, the ABA 15-30% and "3-5x the medical average" figures still have no traceable origin either: nothing I reached cites a payer, state Medicaid agency, or study behind them. Confidence: high that the categories are being conflated downstream; no confidence in any number produced by that conflation.
Convergences and contradictions
- Convergence on direction, contradiction on magnitude. Primary state data agrees with vendor marketing that SUD claims are denied more often than medical/surgical. It contradicts the "3-5x" multiplier outright at the headline level (1.11x) and lands below it on the more honest non-Rx cut (2.73x). That blend hides a range: by service type SUD runs 3.7x medical/surgical on office visits (24.0% vs 6.4%), 2.7x on emergency, 2.5x on other outpatient and 1.4x on inpatient, and the Bureau's own takeaway is that SUD was denied more often in 5 of 5 service categories. The office-visit row sits inside the vendor's 3-5x band; the aggregate does not. The vendor ~25% for SUD happens to match Virginia's 24.9% almost exactly, but for the wrong reason: Virginia's figure is inflated by pharmacy transactions denied for refill timing, and the comparable medical/surgical number in the same table is 22.5%. A number can be right and the argument built on it still be wrong.
- Contradiction the venture should care about most: mental health is not the problem, SUD is. Vendor framing treats "behavioral health" as one elevated block. Virginia's primary data puts mental health at 1.13x medical/surgical on non-pharmacy claims. If a product is positioned on behavioral-health denial pain generally, the primary evidence does not support it; if it is positioned narrowly on SUD preauthorization and billing-integrity failures, it does.
- Convergence on near-zero appeal activity, which nobody in this market markets on. Virginia closed 9,429 internal appeals against 16.2 million denied claims (0.06%), and only 124 internal appeals across all SUD denials. KFF reports fewer than 1% of roughly 85 million denied HealthCare.gov in-network claims were appealed. Both sources agree that denials are overwhelmingly absorbed or rebilled rather than contested.
Synthesis for RDCO
The premise is weakened, not collapsed, and the part that survives is narrower and more actionable than the part that died. What died is the headline arithmetic: there is no primary source for behavioral health denials running 3-5x the medical average, and the one state regulator that publishes the comparison in a single table shows a 2.4-point gap at the aggregate and a mental-health rate essentially at parity. What survives is a specific, well-evidenced claim: SUD claims in Virginia's 2023 fully-insured commercial data are denied at roughly 2.7x the medical/surgical rate once pharmacy transactions are excluded (one state, one year, in a series whose overall denial rate moved from 13.6% to 22.3% across three reports), and on the same non-Rx basis 32.9% of SUD denials are preauthorization failures against 5.0% on the medical/surgical side. That is a real operational asymmetry with a named cause.
The cause is the finding. Medical necessity accounts for 1.4% of categorized SUD denials in Virginia. The behavioral-health denial problem, as the only primary source that measures it describes it, is not payers refusing care. It is providers failing to obtain or document authorization and billing incorrectly, in a service line where preauthorization requirements are unusually dense. That reframes a product positioned here. An EOB-parsing and denial-appeal layer is aimed downstream of where the money leaks; the leak is upstream, at authorization capture and first-pass claim construction. It also reframes any sales story, because "we recover your denials" is a weaker pitch than "we stop you from generating the third of denials you cause yourself," and the second one is the one the primary data supports.
The appeal data makes the same point from the other direction. Virginia providers appealed 0.06% of denied claims; HealthCare.gov providers appealed under 1%. Any revenue model that assumes appeal volume as the unit of work is modeling an activity that nearly nobody performs. Rework and resubmission, which neither dataset measures, is where the labor actually goes. That is a gap worth naming rather than filling with an estimate.
Finally, the null result on ABA should be read as a market fact, not just a research failure. No public dataset reached in this pass reports claim denial rates for applied behavior analysis specifically. CMS transparency reporting cannot produce one by construction for 2024 data; KFF notes CMS will add a behavioral-health / non-behavioral-health split of claims received and denied for plan year 2027, which will give a national behavioral-health denial rate, though still not an ABA-specific one. No state Medicaid managed care denial reporting by service line surfaced. The nearest adjacent federal requirement, the 2024 CMS interoperability and prior-authorization rule (CMS-0057-F), has qualified-health-plan issuers publicly reporting prior-authorization metrics on their websites by 2026-03-31 (KFF), which is prior-authorization volume and outcome, not claim denials by service line. The peer-reviewed ABA literature that most wants a high number publishes none. This means every competitor in [[2026-10-01-national-rcm-eob-ai-behavioral-health-scan]] that markets against an ABA denial rate is asserting something unverifiable, and so would the family venture. For a 3-6 year horizon decision, the correct posture is that the ABA leg of the thesis is currently unevidenced in public data, and the only way to price it is proprietary access to a multi-site ABA operator's remittance history. Michael Holzum is an executive at ABA Centers of America ([[03-contacts/michael-holzum]]), a multi-site ABA operator whose own holding company shuttered an AI RCM effort before demo ([[hcls/problem-log]] 2026-09-16 row) and who was exploring a career change as of 2026-07-21. Its remittance history is the employer's data, not his; whether any of it could be examined, and under what terms, is the first question, and the debrief on why the prior effort died is the second. That is the cheapest next test available to the family group, if it ever tests this, and it is also the asymmetry that would make the venture defensible, since nobody selling into this market can see what that data would show.
Why this is in the vault
This narrows the single most load-bearing open item on the family co-founder venture thread flagged in [[2026-10-01-national-rcm-eob-ai-behavioral-health-scan]]: whether the elevated-denial-rate wedge every competitor markets on is real. It changes what a go/no-go on that venture would have to test, moving the question from "is behavioral health denied more" to "can we get remittance data from an ABA operator to price a lane no public dataset can price today."
Open follow-ups
- Does any state Medicaid agency or managed care organization publish denial rates by service category for behavioral health? Virginia's report covers only the state-regulated individual, small-group and large-group markets (16 carriers, 2.48M lives), so by scope it omits Medicaid managed care and self-funded ERISA plans. The report itself never uses the words Medicaid, ERISA or self-funded; the exclusion is an inference from what the Bureau has jurisdiction over, not a statement in the document.
- Do other parity-reporting states (New York DFS, California DMHC, Illinois, Delaware) publish the same MH/SUD/medical-surgical denial-rate table, and does the Virginia pattern replicate? One state is one state.
- Does any state with a non-trivial SUD external-review count replicate the New York overturn rate? The JAMA Internal Medicine research letter should be read at the source before its figure is used.
- What share of initially denied behavioral-health claims are resubmitted and ultimately paid without an appeal? Neither Virginia nor CMS measures this, and it is the actual size of the rework market.
- Is there a published ABA-specific denial rate behind any paywall (Health Affairs, Psychiatric Services, Behavior Analysis in Practice) that open-web search cannot see?
Related
- [[2026-10-01-national-rcm-eob-ai-behavioral-health-scan]]
- [[2026-10-03-behavioral-health-billing-ai-bundled-vs-standalone]]
- [[2026-05-03-icbd-holdings-curative-ai-research]]
- [[2026-07-21-family-medical-careers-scenario]]
- [[2026-09-23-tampa-ecosystem-map-v0]]
- [[03-contacts/michael-holzum]]
- [[hcls/problem-log|HCLS problem log]]
Sources
Vault
06-reference/research/2026-10-01-national-rcm-eob-ai-behavioral-health-scan.md(the two unsourced figures and their vendor origins)06-reference/research/2026-10-03-behavioral-health-billing-ai-bundled-vs-standalone.md(distribution constraint)06-reference/2026-05-03-icbd-holdings-curative-ai-research.md01-projects/life/2026-07-21-family-medical-careers-scenario.md01-projects/network-map/2026-09-23-tampa-ecosystem-map-v0.md03-contacts/michael-holzum.md01-projects/hcls/problem-log.md(2026-09-16 row: the shuttered AI RCM effort)
Primary
- Virginia State Corporation Commission, Bureau of Insurance, "2024 Report: Claims - Complaints - Appeals, Mental Health, Substance Use Disorder Benefits, Network Adequacy and Comparative Analyses" (summary of 2023 carrier data, filed 2024-11-01 under Va. Code 38.2-3412.1(G)) — https://rga.lis.virginia.gov/Published/2024/RD712/PDF
- Virginia Bureau of Insurance, same series, 2020 report (not read this pass; available for trend) — https://rga.lis.virginia.gov/Published/2020/RD335/PDF
- Centers for Medicare & Medicaid Services, "2024 CMS Interoperability and Prior Authorization Final Rule (CMS-0057-F)," issued 2024-01-17 (rule identifier and scope verified 2026-10-04; KFF is the source for the 2026-03-31 QHP reporting date, not CMS) — https://www.cms.gov/priorities/key-initiatives/burden-reduction/policies-and-regulations/cms-interoperability-and-prior-authorization-final-rule-cms-0057-f
Peer-reviewed
- Kornack J, Unumb DR, Williams AL, "Preventing Insurance Denials of Applied Behavior Analysis Treatment Based on Misuse of Medically Unlikely Edits (MUEs)," PMCID PMC12209054, PMID 40606421 — https://pmc.ncbi.nlm.nih.gov/articles/PMC12209054/ (reached via Playwright; PMC blocks plain fetch with reCAPTCHA)
Secondary / analyst
- KFF, "Claims Denials and Appeals in ACA Marketplace Plans in 2024" (analysis of CMS transparency data) — https://www.kff.org/patient-consumer-protections/claims-denials-and-appeals-in-aca-marketplace-plans-in-2024/
- JAMA Internal Medicine research letter on New York external appeals, 2019-2025 — not read at source; figures reached only through search-result summarization, flagged low-medium confidence; lead author Joseph Dov Bruch (University of Chicago); https://jamanetwork.com/journals/jamainternalmedicine/article-abstract/2847657; figures match MHANYS and ACDIS summaries; still not read at source.
Vendor marketing (carried forward, still unsourced)
- https://aihealthfinance.com/substance-use-disorder-billing-guide/ (SUD ~25%)
- https://www.rethinkbehavioralhealth.com/resources/ai-reduce-billing-denials-aba-therapy/ (ABA 15-30%, "3-5x the medical average")
Research budget used: QMD 1 of 5 (lex + vec on vault denial-rate priors); WebSearch 3 of 3 (behavioral health denial rate primary/peer-reviewed; ABA/autism Medicaid managed care denial rate; KFF/CMS transparency and Medicaid MCO denial reporting); WebFetch 2 of 3 (Virginia 2024 PDF, extracted locally with pdftotext after the fetch returned raw PDF; KFF 2024 report). One Playwright retrieval for the PMC article after reCAPTCHA blocked WebFetch.
Not reached: state Medicaid managed care denial reporting by service line; parity reports from states other than Virginia; the JAMA Internal Medicine letter at source; any ABA-specific denial rate from any source of any class.