What's notable: Defined the premium-product marketing-page genre. SF Pro (Apple's neo-grotesque/humanist hybrid system font) at massive sizes for headlines, dramatic full-bleed product photography, single-product-per-section pacing, scroll-driven parallax reveals. The /iphone and /mac pages have been the bento-grid template most SaaS landing pages now copy from.
Why this matters as a reference: the canonical example of "premium" as a design vocabulary — vast white/black space, photography that costs money, type at sizes that imply confidence.
Related
- [[06-reference/design-mood-board/vercel|Vercel]] — borrows the bento-grid pattern
- [[06-reference/concepts/design-vocabulary-glossary#apple-style-premium-product|Apple-style premium product]]
- [[06-reference/concepts/design-vocabulary-glossary#bento-grid|bento grid]]
- [[06-reference/concepts/design-vocabulary-glossary#hero|hero]]