The Scribble Works trust ladder
Four rungs of increasing automation, and the founder's rule that monetization and effort should key off rung, not off some separate pricing scheme:
- Rung 1 — manual playset building. No accounts, no queue, no bill. The founder builds by hand.
- Rung 2 — Customize one game. A parent types a sentence about their kid; the printed page is theirs. First moment behind a capped free account.
- Rung 3 — magic-wand auto-complete. The system fills in the rest of a playset from a seed.
- Rung 4 — fully generated playsets, scheduled delivery. Pre-filled from a child's profile and focus topics, delivered on a plan's schedule — the paid product, not a retention gimmick.
Push email/SMS is framed as the payoff of climbing the ladder (burnout prevention for the parent), not a growth mechanic bolted on top.
Why this is in the vault
The rung model is the load-bearing structure behind Scribble Works' engineering scope, pricing table, and privacy posture (e.g. profile goes server-side starting rung 2), but no single doc defined it on its own — it was implicit across four+ project docs, forcing each new spec to re-derive or restate it.
Mapping against Ray Data Co
Reinforces RDCO's studio-charter discipline of keying irreversible decisions (pricing, ladder ordering, rung definitions) to founder authority while leaving engineering/product free to iterate inside a rung — see the product vs engineering authority split in [[2026-08-31-studio-charter]]. It also surfaces a live gap: several audits ([[A-architecture-code-quality]], [[B-security-abuse]]) found rung-gating defaults (GENERATIVE_REQUIRES_ACCOUNT, sign-in limiters) that fail open rather than fail closed at the rung-2 boundary — see [[2026-09-06-fail-open-vs-fail-closed-defaults]]. The ladder is also the reason [[2026-09-01-personal-shopper-spec]] became orphaned: it was renamed "the planner" post-rung-3 without any doc back-linking to the original spec.
Where this appears
- [[2026-08-31-product-model-rulings]] — the founder's near-verbatim ladder definition (rungs 1-4)
- [[2026-08-31-studio-charter]] — engineering/product authority split keyed to rung, pricing table through tier 4
- [[2026-09-01-customize-spec]] — rung 2 implementation (rate limits, KV counters, Gateway credit ceiling)
- [[2026-09-01-engine-build-spec]], [[2026-09-01-recommended-playsets-spec]], [[2026-09-01-second-loop-proposal]] — rung 3/4 build specs that cite the ladder as settled doctrine