06-reference

stratechery openai buys tbpn token tsunami

OpenAI Buys TBPN, Tech and the Token Tsunami

Two stories. First, OpenAI acquired TBPN (tech media show) for “low hundreds of millions.” Thompson is bluntly critical: the deal makes no sense strategically. He compares OpenAI to Twitter — a company that fell into a huge market and never developed into a functional business. OpenAI’s pattern: ads are bad until they are the plan, Sora launched then killed, hardware with Ive announced but unclear, enterprise threatened by Anthropic. The TBPN acquisition is another signal of strategic incoherence.

Second, the “token tsunami” — agents are breaking tech infrastructure. GitHub uptime is degrading from the flood of AI-generated code commits. App Store submissions are up 55% YoY from vibe-coded apps. Anthropic cut OpenClaw access from Claude subscriptions, forcing pay-as-you-go billing, because subscription pricing is untenable when agents remove human friction from usage. Thompson frames this as the beginning of a broader pattern: AI’s removal of “substantiation friction” will break industries the same way the Internet’s removal of distribution friction did, and tech services will be first.

RDCO note: The Anthropic/OpenClaw pricing change is directly relevant to our cost modeling. Subscription pricing cannot survive agentic workloads that never sleep and have no incentive for efficiency. Pay-as-you-go is the future for agent compute.