My Complete Claude Code Vibe Marketing System

Summary

James Dickerson ($100M+ ad spend experience) describes building entire marketing systems from Claude Code in a single sitting. His three-layer approach: Research (Perplexity MCP for market research, Playwright for website crawling) then Skills (17 custom instruction manuals for specific marketing tasks like copywriting, ad ideation, content) then Build (stack research + skills to produce assets). In one session he built: market research, brand positioning, lead magnet, landing page, static ad creative (Glyph MCP), video ads (Remotion), and SEO content page. The principle: "vibe coding got products built. Vibe marketing gets customers to those products."

Why This Was Bookmarked

"marketing is something I'll definitely need your help with!"

Direct application for [[01-projects/newsletter/index]] revival and Ray Data Co marketing. The three-layer system (research > skills > build) maps perfectly to our operating model. We already have the skill infrastructure; we need marketing-specific skills.

Key Ideas

• Three layers: Research (MCPs) > Skills (reusable frameworks) > Build (asset production)
• 17 custom skills covering direct response, ad ideation, long-form content, brand positioning, and more
• Research is the step most people skip -- context quality determines output quality
• Skill stacking: brand positioning feeds copywriting feeds ad creation in a single chain
• Full funnel in one sitting: landing page, lead magnet, ad creative (static + video), SEO page, email sequence
• DTC ad creative as inspiration source -- even for SaaS/consulting, study direct-to-consumer brands
• Tool stack: Claude Code + Perplexity MCP + Playwright + Glyph MCP + Remotion + WhisperFlow + 17 skills

Connections

The skill stacking pattern directly maps to [[06-reference/concepts/skills-as-building-blocks]] -- compose simple skills into complex workflows. This is exactly what our operating model in [[SOUL.md]] describes.

The "research first" principle connects to [[06-reference/concepts/compounding-knowledge]] -- accumulated research compounds into better outputs over time. Each marketing campaign benefits from all previous research.

For [[01-projects/newsletter/index]]: we could build a skill chain for newsletter content production (research audience > draft > critique > refine > distribute).

The MCP-heavy approach connects to [[08-tooling/2026-03-29-infrastructure-decisions]] -- Perplexity MCP and Playwright are tools we should evaluate for our stack.

Open Questions

• Which of the 17 skill categories should we build first for newsletter marketing?
• Should we add Perplexity MCP and Glyph MCP to our tool stack?
• Can we build a "full funnel in one sitting" skill chain for Ray Data Co?