How Luxury Handbags Can Help Solve AI’s Context Problem

Andy Rossmeissl (CEO of Faraday) uses Goyard’s luxury clienteling method — a sales rep texting a photo of you holding a handbag at exactly 8 PM Friday because you mentioned you’d be out for cocktails — to illustrate what AI agents are missing: surgically precise context. The argument: 2025 gave every business an agent; 2026 is when they realize those agents need the right context, not just more data.

The free preview establishes the framework: most business decisions are “it depends” questions where knowledge alone is insufficient. You need to know who you’re dealing with and what surrounds the decision. Feeding agents more customer data actually makes them perform worse — the piece promises a filtering technique behind the paywall. The real competitive edge in 2026 is not access to AI but the quality of context you feed it.

RDCO mapping: Core thesis aligns with our data practice. Context curation is exactly what good data architecture provides — not more data, but the right data at the right moment. Strong Sanity Check angle: the companies winning with AI agents are the ones who already had good data discipline.