Interview: Matthew Ball About Gaming and Attention
Thompson interviews Matthew Ball about the state of the video gaming industry in 2026 and the broader fight for attention. Ball is the author of “The Metaverse” and a prominent analyst of gaming, media, and attention economics. The interview likely covers gaming industry consolidation, the impact of AI on game development, and competition for consumer time across media formats.
RDCO Mapping
Attention economy dynamics are relevant to content strategy and understanding where Sanity Check fits in the broader media landscape.
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