22 Rules Millionaire Writers Follow — Ship30for30

Weekly roundup from Dickie Bush & Nicolas Cole (Feb 1, 2026) packaging their three top-performing posts into a single send. The format itself is a case study in the Short & Curated newsletter archetype they teach elsewhere.

Key Frameworks

The 22 Millionaire Writer Rules. Cole distills a decade of building a million-dollar writing business into 22 rules. The framing matters: “rules millionaire writers follow but broke writers ignore” is a classic contrast hook that positions the advice as exclusive knowledge rather than generic tips. The implication is that writing success is rule-governed, not talent-governed.

6 Tips to 10x Your Writing. Dickie’s contribution reframes writing improvement as a small set of learnable moves rather than years of practice. The “10x in 5 minutes” promise is deliberately absurd to earn the click, but the underlying principle is sound: most writing improvement comes from a few high-leverage corrections (cutting filler, strengthening verbs, front-loading value), not from volume alone.

Hemingway’s Iceberg Theory. The idea that what you leave out of your writing matters as much as what you put in. Hemingway’s rule: if the writer knows the full depth of the subject, the reader will feel that depth even when most of it stays below the surface. For newsletter writing, this translates to: do the research, then compress ruthlessly. The reader should feel the weight of knowledge behind a short piece without being shown all of it.

RDCO Takeaway

The Iceberg Theory maps directly to Sanity Check’s positioning. Each issue should feel like the visible tip of a deep research effort. The roundup format itself (3 pieces, each with a single-sentence value prop and a link) is a distribution technique worth noting: it lets one email do triple duty for engagement metrics.