“Interview: Netflix co-CEO Greg Peters About Engagement and Warner Bros.” — Ben Thompson

Why this is in the vault

Netflix’s engagement-driven strategy and potential Warner Bros. acquisition — useful context for media industry consolidation and content strategy thinking.

The core argument

Thompson interviews Netflix co-CEO Greg Peters about how Netflix uses engagement as its north star metric, the company’s approach to content investment, and the strategic logic behind its interest in acquiring Warner Bros. The interview explores how Netflix’s data-driven approach to content differs from traditional Hollywood, and what consolidation means for the streaming landscape.

Mapping against Ray Data Co

No direct connection to RDCO’s current workstreams.

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