How I Turned 10 Years of Headline Writing Experience Into a Claude Skill in 30 Minutes

Step-by-step tutorial on creating a Claude Skill (.skill file) that encodes a 5-part headline writing framework: The Number, The What, The Who, The Why, and Twisting The Knife.

Core Framework

The 5-part headline formula answers reader questions before they click: how long, what am I getting, is this for me, why should I care, and what happens if I don’t read. Key distinction: outcomes should always use tangible language over intangible. The article walks through creating, uploading, and using Skills in Claude, plus differentiates Skills (process/methodology) from Projects (content/context).

RDCO Mapping

Strong parallel to Sanity Check’s approach of encoding editorial judgment into repeatable systems. The tangible-vs-intangible language principle aligns directly with CopyThat’s concreteness patterns. The skill-building process itself models how expert knowledge gets operationalized with AI — relevant for any content about AI-assisted workflows.