Welcome to Not Boring World

Packy McCormick launches Not Boring’s first paid product, “not boring world,” a paid section featuring co-written essays (“cossays”) with founders, researchers, and domain experts. The core thesis is that the best ideas deserve to be written, not just discussed on podcasts, and that frontier practitioners generate insights unavailable in LLMs.

Core Argument

McCormick bets on the written word while the industry goes all-in on video, arguing that no canonical idea has ever been born on a podcast. He positions not boring world as a “Long Inputs / Short Outputs” platform where readers receive high-quality, frontier-sourced inputs to form their own conclusions rather than receiving packaged recommendations.

Business Model

Co-authors trade domain expertise for McCormick’s writing ability and distribution to 256K+ subscribers. McCormick notes his two most popular essays ever were co-written with founders. The paid product funds editorial infrastructure (editors, illustrators, researchers) while the free newsletter and Weekly Dose remain free.

RDCO Relevance

Content strategy alignment: the “cossay” model mirrors RDCO’s approach to synthesizing expert insight into written form. The framing of differentiation through costly, high-effort content connects directly to moat-building in AI-saturated content markets.