04-tooling

notion workspace discovery

Thu Apr 02 2026 20:00:00 GMT-0400 (Eastern Daylight Time) ·inventory ·status: discovery-complete

Notion Workspace Discovery

Full inventory of the Notion workspace for Ray Data Co (Ben Wilson). Workspace has grown over ~6 years (2020-2026) across multiple career phases: ConnectWise data scientist, freelance consulting, newsletter writing, course-taking, and now Ray Data Co founder.

Workspace Meta


ACTIVE & USEFUL

These pages are currently relevant to operations and should stay in Notion (potentially reorganized).

Sanity Check Newsletter System

The active newsletter content pipeline. This is the current operational hub for content.

PageIDLast UpdatedNotes
Sanity Check — Content Calendar (DB)ed036f57-b5d9-4988-a76c-d59f3478e7c32026-02-26Database with Status/Format/Publish Date/Topic/Notes. Has entries like “The Data Team’s New Customer Is a Robot” (Idea), “Why I Stopped Writing” (Drafted). Active content pipeline.
I stopped writing about data. Here’s what brought me back.312f7d49-36d1-81f1-8be8-c2189897228b2026-02-25Full relaunch essay draft. Substantial, polished piece about the return of Sanity Check in an agentic world.
Social Posts — Sanity Check Relaunch312f7d49-36d1-81b6-9684-f928137ce7742026-02-25LinkedIn + Twitter/X promotion posts for the relaunch. Ready to use.
The Data Team’s New Customer Is a Robot313f7d49-36d1-8127-af9d-f06ee2064b0b2026-02-26Content calendar entry (Idea status). Blank page body — just notes in properties.
Why I Stopped Writing (And What Pulled Me Back)313f7d49-36d1-81a1-a50e-c6deb1d23ec12026-02-26Content calendar entry (Drafted). Blank body — draft content lives in the standalone page above.
Newsletter Category Creator153f7d49-36d1-8060-ae74-d7cd0214bbad2024-12-18Detailed niche/positioning work for the newsletter. Contains the 1-liner, 10 problems, 10 outcomes, audience segmentation. Original strategic thinking.

My Tasks (DB)

PageIDLast UpdatedNotes
My Tasksc585b0e2-63e0-4419-b53d-94013258777b2026-04-03System-level Notion tasks database under Home page. Has Status, Assignee, Due date. Potential task board candidate but appears to be Notion’s built-in task system, not a custom board.
Home views (DB)c5b23c76-6a6d-4860-8753-3684bc236ecf2026-04-03Dashboard database under Home page. System-generated.

Cursor AI Agent Writing Setup Guide

PageIDLast UpdatedNotes
Cursor AI Agent Writing Setup Guide23ff7d49-36d1-806d-8448-e4c729f3cff62025-07-29Newsletter from Mitch (Ship 30 / Cowork ecosystem). Guide on using Cursor for AI-assisted writing with rules-based voice/style. Third-party content but has useful prompts and setup patterns.

EXTRACT TO VAULT

Original thinking, frameworks, and research worth compiling into the Obsidian knowledge base. These contain Ben’s own ideas, not course content from others.

Ray Data Co Original Writing (2020-2021)

This is the gold mine. ~15 original articles/essays about data engineering, analytics, and business systems. All under the Hot List > Ray Data Co page.

PageIDLast UpdatedNotes
Ray Data Co. (hub page)7bdf41a6-d19c-4ce1-94f5-a5206f3255d82021-06-01Hub page containing all original RDCo articles. Has personal notes about “becoming senior” and “engineering perspective on business.”
The Ghosts of Data Past, Present, and Futureb7c097b4-5266-4fcf-924e-eb9265ddd8c12021-03-09Original article about problems across the data lifecycle.
The Promise of Analyticsd504f40c-1d4d-4131-8cfd-5a8ef673b8682021-02-21Original article.
Most Important Business Metrics to Track40444cee-abfc-4f23-898b-1c54ac56c2052021-05-11Original article.
Incremental Models - Meteoric Impactb3a7744f-018c-4a41-aad5-7fefb7fc4fe32021-03-30Original article about dbt incremental models.
From flywheel to DAG443ca00d-2238-4793-9fa9-8538882368762021-03-09Original article connecting business flywheels to data DAGs.
Protocols over Programs7fafdc54-123e-449d-bd7f-58a4f460e3112021-02-21Original article.
In Defense of Black Boxesa2a3acd5-ed41-4a51-b101-fe11388097232021-02-19Original article.
Soft Skills of Remote Work4c10b40c-729f-4be2-b5cd-27f4130270662021-02-10Original article.
No consultant is prince charming!386887e9-4661-475d-a03d-3d781d8c764f2021-02-03Original article.
No vendor is Prince Charmingc88988b3-6db1-4f61-8fd2-db1fe0586a4e2021-02-03Original article.
How to get Analytic Infrastructure Buy-inda83b0a2-ccd6-40b4-bbaa-3df6149fef292021-02-03Original article.
Two inputs you must control to avoid insanityaa816b60-cbfb-4e9f-a498-bbc1391f9c272021-01-27Original article about analysis reproducibility.
Getting Started with dbt460ada45-156d-4360-908d-78abcf1c621d2021-01-18Tutorial/guide for the analytics stack.
Analytics Canon9c54e5c5-48f5-487e-b66c-cdff15e70a872020-12-30Curated reading list / canon for analytics.
To distinguish between music and noise you first need ears50a1e034-f7c2-4852-87af-1b09a14131432021-03-11Original article.

ConnectWise Work Artifacts (2020-2021)

Substantial original work from the ConnectWise era. Mix of internal docs, frameworks, and draft articles about building analytics at scale.

PageIDLast UpdatedNotes
ConnectWise (hub page)68240080-e3a2-454c-921e-69e247b6f24d2021-05-24Hub with 10 sub-pages of work artifacts. Contains IT Channel explained, Sales/Marketing structure, team org.
Building an Analytics Engine to IPOb9d20bc8-bd91-41c8-8eb4-8717872a83312020-08-28Original thinking about scaling analytics for IPO prep.
CW as a Data-Driven Businessbd764b59-198c-4f9e-a89d-77f83e0c06a92021-01-06Framework for viewing business through data lens.
CW Product Data Model and Analysis3b3e370b-af8b-4256-9523-19f633a5b4a52021-01-13Product analytics data model.
CW Analytics Deployment Process2b7af132-21d3-4602-9128-8ac7ff48852b2021-01-12Deployment process documentation.
Hardening Reporting Pipelines6b80ee6c-4fdc-41f3-86b9-c54b846641ab2021-01-02Pipeline reliability patterns.
Pricing and Packaging535a9c6a-4dc6-4976-be39-e9f8bdde267e2020-08-31Pricing strategy work from Product team.
The Transformation Layer199ad4e3-a2b9-4a0e-bcb3-020b513adc792020-07-24Framework about the dbt transformation layer.
DBT Onboarding Checklist6370d0f3-5680-4085-9f27-eebe6ace83d22020-09-03Onboarding guide for dbt at ConnectWise.

Newsletter Strategy & Positioning

Original strategic thinking about newsletter positioning, audience, and content strategy.

PageIDLast UpdatedNotes
Newsletter Category Creator153f7d49-36d1-8060-ae74-d7cd0214bbad2024-12-18(Also listed in Active) Deep positioning work. 1-liner, niche breakdown, 10 problems/outcomes. Extract the strategic thinking.
Newsletter Conceptsd41715d0-6e75-4990-b809-a0c5ab5fce982024-08-27Newsletter ideation with criteria framework.
Newsletter Roadmap07cd0e6f-ea7c-46f0-a444-3b295aa289f52024-08-27Growth strategy planning for newsletter.

Cold List — Original Notes & Ideas

The Cold List is a capture area with original thinking worth mining.

PageIDLast UpdatedNotes
Cold List (hub)316e8fce-2fde-4d8b-b586-960cfbad4efc2022-01-02Root capture page. Contains Goodhart’s Law quote with original commentary. Links to ~17 sub-pages of notes and ideas.
Writing Thoughtsed33f2fb-241d-4519-9421-f17cdc20d0902022-07-24Writing craft notes and feedback frameworks.
Draft Ideas8c4d7c5d-bf82-4934-a366-ef83e75f60862020-09-22About page ideas, draft concepts.
PSEUDONYMOUSecfd57a1-6199-48d9-9542-e771be5f69ad2020-07-11Notes on pseudonymous writing vs. Ray Data Co brand.
Dots7bcbc53f-5236-4721-9dfd-77ca5ef3802c2023-02-05Collection of ideas/quotes including “move compute to data” concept.

Hot List — Frameworks & Strategy

PageIDLast UpdatedNotes
Hot List (hub)c1fa0a2a-b100-46f6-a520-59bd5fce4c762021-06-22Root project page linking to Ray Data Co, ConnectWise, Data Framework, Business Framework, Content Calendar, and more.
Data Framework0b88470e-c749-4d2e-b6d3-01dd3779c5b6UnknownSub-page of Hot List — likely original framework content.
Business Framework9162615c-3b16-4e6f-8148-43c17764979aUnknownSub-page of Hot List — likely original framework content.
Analytics Stack Course9d7278d8-a4c6-4675-a910-de4df698a51b2020-09-12Original course concept for teaching analytics stack.
Bounty Listcc577b2d-1d10-44a5-850a-03918a97d099UnknownSub-page of Hot List.

Reforge Work Artifacts

PageIDLast UpdatedNotes
(Work Artifacts) Business Hypothesis Canvas at Reforgea8e5ec8f-2d7c-44f7-987f-efca1cc5e5732023-08-05Detailed Reforge business canvas. Not Ben’s original work but a thorough template/framework analysis of Reforge’s strategy. Useful reference for business model thinking.

dbt Technical Content

PageIDLast UpdatedNotes
dbt Speed Run8f98b0a4-18df-4fc4-b142-cc83794841fb2023-02-07Technical dbt content including Snowflake cost monitoring.
dbt Faker1e28dba3-9221-495f-9dc3-16e3817a76042023-02-09Tool for generating fake data with dbt.

Other Original Content

PageIDLast UpdatedNotes
Ray Data Co Inspiration1dd32700-10db-4ca6-85a7-2f5980fddc0f2020-11-18Inspiration/vision page for the company.
Product Team Introductionb8aad413-8e11-42cc-88ef-df688752413e2020-11-06Product team intro — likely ConnectWise era.
Growth Forecasting in an Uncertain Time7fb1108d-a6b7-4b76-83f5-e27b183c64d72023-10-20Original thinking on growth planning ambiguity.
Financial Planningfe112f3b-daae-4e4f-9905-f40938caebec2023-10-20Financial planning content.

COURSE CONTENT — Keep As-Is

Third-party course materials and templates. Not original thinking. Keep for reference but do not extract.

Cowork Bootcamp (Claude AI Writing Course, Feb-Mar 2026)

Most recently accessed course content. Student hub with 9 onboarding modules, 6 live sessions, skill vault downloads, and bonus modules.

PageIDLast UpdatedNotes
[Student Hub] Cowork Bootcamp310f7d49-36d1-81e8-85c3-e8de6ad7b4e42026-02-23Hub page with full course structure: onboarding (9 modules), curriculum (6 sessions), skill vault, bonus modules.
Onboarding Module #1: Welcome Aboard!310f7d49-36d1-814e-acd8-d66f1e7962602026-02-23
Onboarding Module #2: Weekly Sessions310f7d49-36d1-8184-80c3-cb9387dc2e352026-02-23
Onboarding Module #3: Access Modules310f7d49-36d1-81e4-867f-e6eaa70cb0762026-02-23
Onboarding Module #4: Install Claude Desktop310f7d49-36d1-8147-bdfd-cb9d156e63cd2026-02-23
Onboarding Module #5: Cowork 101310f7d49-36d1-818b-9755-e1295466be352026-02-23
Onboarding Module #6: Skills 101310f7d49-36d1-8176-84c7-ca8f8433f1ac2026-02-23
Onboarding Module #7: No-Code AI Agents310f7d49-36d1-819c-8377-ff255e42c87d2026-02-23
Onboarding Module #8: First Skill310f7d49-36d1-8122-954b-e12d3e8a86c02026-02-23
Claude 101: Quick Reference for Writers310f7d49-36d1-816f-931b-ca0e26e0b3c12026-02-23
AI Dictionary: For Digital Writers310f7d49-36d1-8149-b680-ded75cd50e932026-02-23
Claude Cowork Troubleshooting Guide310f7d49-36d1-8192-8df6-fc32760bebdf2026-02-23
Skill Vault Downloads310f7d49-36d1-81e5-94c8-dd93054d6cdf2026-02-23
Bonus Modules310f7d49-36d1-819c-a9d7-f95a4d4dd5c22026-02-23

Ship 30 for 30 (Writing Course, Oct 2023)

PageIDLast UpdatedNotes
Ship 30 October 2023 Course Guide62ca11bd-d2f6-4cf3-a3c3-db49e60789062023-10-25Full 30-day shipping checklist. Completed through Day 9, unchecked from Day 10 onward.
Endless Idea Generation ChatGPT Promptbb9a55f9-0346-4959-a1c3-c34c395818e42023-10-25Ship 30 sub-page.
Endless Idea Machine1b6c796d-1114-4b8d-b4cc-67bb679bd4ca2023-09-06Idea generation framework from Ship 30.

Prompt Engineering Playbook (Course, 2024-2025)

Large library of writing prompts, templates, and content frameworks. Third-party course by Nicolas Cole / Dickie Bush ecosystem.

PageIDLast UpdatedNotes
The Prompt Engineering Playbook Library6279cdca-e139-46bf-8410-170e7373e0172025-02-10Hub page with 4 databases: Prompt Library, Template Library, Input Library, Content Library. Plus Text Blaze integration.
Template Library (DB)7b54e20c-864e-4c92-8ba7-e4ae1bcb3e3e2024-08-27Database of content templates.
101 Proven Templates8618a2a2-9e0a-4217-90d7-560a041cc0ab2024-08-27
Various template/prompt pagesMultiple IDs (see search results)2024-08-27Includes: Atomic Essay, LinkedIn Post, Curation, Expert Secrets, Big Outcome, W.R.I.T.E.R.S Compass, Brand Snapshot, Voice Archetype Analyzer, etc. All dated 2024-08-27 (bulk import).

Low-Ticket Launchpad (LTL 2025)

Course content from Nicolas Cole / Dickie Bush about building digital products. Very detailed launch playbook.

PageIDLast UpdatedNotes
LTL 2025 Launch1dbf7d49-36d1-8022-b675-c28053d131462025-04-20Massive launch planning page: product outline, launch calendar, build checklists, sales pages, email sequences, organic content, ads. Third-party course/template.
Sales Page Copy1dbf7d49-36d1-814a-89f5-d35e5a6a4ac62025-04-20
LTL - Emails1dbf7d49-36d1-8194-a359-d3fc7bfa08832025-04-20
Teaser Sequence1dbf7d49-36d1-81a8-8ace-f6c7fbfd21c92025-04-20
Waitlist Viral Drop1dbf7d49-36d1-812e-a4c8-f90d6e091a642025-04-20
Product Idea Mastery1dbf7d49-36d1-81bd-96b3-e653ee2b22332025-04-20

Content OS (Justin Welsh template, 2023)

PageIDLast UpdatedNotes
Content OSa3e59b19-c3eb-4017-a64b-42574d5e64762023-10-10Hub with Posting Calendar DB, Content Matrix DB, To Templatize DB, Finished Templates, Newsletter Ideas. Justin Welsh’s Content Operating System template.
The Content Operating System04e80afb-f3a4-4f3c-9d6b-2525aa67c34b2023-07-269-step content creation workflow. Contains some original newsletter ideas mixed in (Snowflake emails, dbt docs).
Content Matrix (DB)a5d64aae-914b-479a-b985-b56fda9e50012023-08-05

Write of Passage (David Perell course, 2021)

PageIDLast UpdatedNotes
Write of Passageca68b8db-7b34-4384-a9c6-00275f3bea762021-04-01Extensive course notes — 15+ live sessions, assignments, frameworks (POP Writing, FAST Writing, Personal Monopoly). Contains original reflections mixed with course content. Very substantial.
Your Personal Monopoly535617b9-8536-4b70-ad90-cde3a1f4bdb92021-05-12WoP concept page.
Personal Stories9613b0da-2963-49d9-8f60-576e732335e32021-04-16

TwitBox (Twitter growth course, 2021)

PageIDLast UpdatedNotes
TwitBox44784fd1-2510-40c0-8cfe-e3e9dd6f88692021-05-11Twitter growth course with My Dashboard, Personal CRM, People database.
My Dashboard4c947690-6196-4dc6-92cf-28c5a8b1e9702021-05-11TwitBox dashboard.
Personal CRMca360a98-dd0e-43ee-a2d1-05f572c9f9942021-05-11
People (DB)0a2bbc4e-6bee-498c-99db-fb909c31a26f2021-05-11Contacts database from TwitBox.
My Twitter Goals (DB)0c63dd0b-9bb8-454c-b522-f8431900f65e2021-05-11

SnowPro Certification Study (2023-2024)

Snowflake certification study notes. Extensive — 6 domains with multiple sections each.

PageIDLast UpdatedNotes
Core (SnowPro hub)0f816867-d65c-4933-aff6-9dd0265613832024-12-08
Domain 1: Features & Architecturef5a162fb-9450-48fe-9cef-bc52bed7d2c32023-11-274 sections.
Domain 6: Data Protection & Sharing5ea3f723-cc39-4ae4-9917-a09e5d1512512023-12-282 sections.
(Plus Domains 2-5 with multiple sections each)Various2023-2024Substantial study material.

EBC Builder (Nicolas Cole, 2022)

PageIDLast UpdatedNotes
EBC Builder82189050-b08e-4b71-9b6f-1a5ee5579c482022-07-19”Endless Business Content” course with draft stages, bookmarks, rules of thumb.
Tasks by Chapter (DB)4d4eaa3a-739d-42df-a578-9746f5f406cd2022-08-04
Resources by Chapter (DB)57cb5d93-01c0-4a56-b1e3-6af12e87f4d42022-07-19
Your EBC (DB)523c034d-f5f9-470d-bce6-458475059a2f2022-07-19

Day 1-6 Content System (Ship 30 AI Version, 2025)

PageIDLast UpdatedNotes
Day 1: Generate 30-Days Of Content Ideas1c5f7d49-36d1-802a-8e28-de8f0c730f062025-03-29
Day 2-5: Draft A Week Of Content1c5f7d49-36d1-808b-a77a-fca9ff7a557d2025-03-29
Day 6: Edit, Schedule, And Button Up1c5f7d49-36d1-805a-8749-d8c555f9bd502025-03-29

ARCHIVE

Outdated, dormant, or no longer relevant content.

PageIDLast UpdatedNotes
ConvertKit Creator Guide562474c9-0453-4e13-9c39-329b8cff30872020-07-04ConvertKit setup guide. Old.
Minimum Viable Videod4a1f62b-3f02-450a-bb8a-63955903edaf2021-05-14Video production course. Dormant.
Gift Ideas7cf86de1-9d6a-49af-a448-8de2b88099152021-11-21Personal gift list.
Your Goals and Systemsb8e2f406-f3de-4d61-9981-766c136e07342021-09-18Goal-setting reference page.
Fears, Frustrations, Goals, Aspirations6663e606-d33e-4108-884c-233e5fd8c2982024-08-27Template page from Prompt Engineering course (not personal).
Video Production Checklist9e7d16a4-4da3-472a-80a9-5dc60ac639c0UnknownUnder Hot List. Old.
20/20 Sketching5354565f-c390-4d99-ac1d-b65a0663d72cUnknownUnder Hot List. Old.
Pricing Solutions Consultants583c943b-d827-47a5-995f-28d34beeddfe2020-10-14ConnectWise pricing research. Historical.
LEK Consultants41baa54c-5398-4a2d-ae35-d1cfac183a682020-10-14ConnectWise consulting engagement. Historical.
SKP Consultants21ee80d4-7771-4d17-98c5-969e43f25e642020-10-14ConnectWise consulting engagement. Historical.
Pricing and Packaging Learning35ca6b8c-f0b1-49a1-a371-145d491f0f492020-12-13Cold List sub-page. Study notes.
Algorithmic Trading2cf61ee5-43d6-4af7-b8bc-b333676a7db2UnknownCold List sub-page. Side interest.
DevOps for ML87b4f74f-a85f-4ecd-8bb5-741077f4c4bfUnknownCold List sub-page. Side interest.
Reinforcement Learningfff63ff5-0113-4a1c-8837-4e50502c5a3aUnknownCold List sub-page. Side interest.
SQL challenge068d8687-88b6-4108-bead-dcecc8656d15UnknownCold List sub-page.
Audio Testingc8a20dfd-03d7-4cb0-b85a-4bbba544269dUnknownCold List sub-page.
Twitter for Developers5fe6b92c-cb7b-4966-bb65-13d39a1bea792022-10-08Old course/reference.
Content Calendar (old)df75f371-ad3c-4555-9576-d389addc549fUnknownUnder Hot List. Superseded by Sanity Check calendar.
Growth @ ConnectWise bio pagef96f45b2-53a6-445e-b180-effabbebaa002021-05-19Old bio page.

Reforge Course Notes (2020)

PageIDLast UpdatedNotes
Substack’s Core Growth Loop — Brian Balfourc9549056-2166-40a9-b8ad-3f945c4507e92020-07-02Reforge lesson notes.
Product Market Fit Expansion — Brian Balfour22a8ef17-6f00-404d-8831-8fce61511b3d2020-07-02Reforge lesson notes.
Take Ownership Of Your Career — Brian Balfourec72c18a-23dd-4f55-b66c-8c3ace180fe92020-07-02Reforge lesson notes.

TASK BOARD CANDIDATES

Page/DBIDLast UpdatedAssessment
My Tasks (DB)c585b0e2-63e0-4419-b53d-94013258777b2026-04-03Notion’s built-in task system. Has Status (To-do/In progress), Assignee, Due date. Could work as a lightweight task board but it’s the system default — not customized for RDCO operations.
Sanity Check — Content Calendar (DB)ed036f57-b5d9-4988-a76c-d59f3478e7c32026-02-26Purpose-built content pipeline with Status (Idea/Outlined/Drafted/Published), Format, Publish Date. Already functional as a content task board.
Content Matrix (DB)a5d64aae-914b-479a-b985-b56fda9e50012023-08-05Part of Content OS. Could be repurposed but currently holds Justin Welsh template content.

Summary & Recommendations

By the Numbers

Key Findings

  1. The original writing is the treasure. The Ray Data Co articles (2020-2021) contain genuine frameworks and thinking about data engineering, analytics culture, and business systems. These should be extracted to the vault as foundational content pieces.

  2. The Sanity Check relaunch is the active project. The content calendar, relaunch essay, and social posts are the live operational surface. The relaunch essay is polished and substantial — the “fundamentals first, agents second” thesis is the current editorial position.

  3. Course content dominates by volume. Write of Passage, Ship 30, Prompt Engineering Playbook, EBC Builder, SnowPro, Content OS, TwitBox, Cowork Bootcamp, LTL — these represent 60-70% of workspace content by page count. They should stay as-is for reference but don’t need active management.

  4. The ConnectWise artifacts are historically valuable. Building an Analytics Engine to IPO, Hardening Reporting Pipelines, the data model work — these contain real operational patterns from scaling analytics at a mid-size SaaS company. Worth extracting the frameworks.

  5. Newsletter positioning work is strategic. The Newsletter Category Creator page has deep thinking about audience, problems, and outcomes that should inform the vault’s positioning docs.

  6. No real task management system exists. My Tasks is just Notion’s default. The Sanity Check content calendar is the closest thing to a project board. If RDCO needs operational task tracking, it would need to be built.

Extraction Priority (for vault)

  1. Sanity Check relaunch essay + positioning docs (active, strategic)
  2. Ray Data Co original articles (foundational thinking, 15 pieces)
  3. ConnectWise frameworks (Building to IPO, Hardening Pipelines, Data Model)
  4. Newsletter Category Creator strategy (audience/positioning)
  5. Write of Passage personal reflections (extracted from course notes)
  6. Cold List original notes (Writing Thoughts, Dots, Draft Ideas)