01-projects/printables-product/reviews

Copy review 2026-09-28

2026-09-28·review·status: gate-fixes-applied; queue-edits-not-applied (circuit breaker tripped 2026-09-28)

What was reviewed

Live 05:16 ET, scribbleworks.co (= pages.dev): /, /faq/, /browse/, /guides/, /guides/ai-tutor-without-a-screen/, /game/trace-abc/. origin/main 1f3848c: only site-copy change since 222bf3a (09-21): #359 (founder, 09-23). Of 23 open PRs, only #363 touches site copy (meta descriptions).

Findings

  1. Delta since 09-21. R10, R11, R15, R16 undispatched (none struck); copy decisions unruled (escalations.md:417). Tagged next (queue.md:23), R10 lost four nights to later-queued engineering R17/R18, R22, R23, R28 (rounds.md:561-607). Bear case: no studio merge since 09-21 (escalations.md:444); sequencing alone ships nothing.
  2. Thesis guide shipped as the stub (#359). In src/content/guides/ai-tutor-without-a-screen.md, :46 promises "the rest of this guide," then the page ends; :32's child-development claim is uncited (GUIDES.md:21; zero citations); published: 2026-09-12 (:4) against go-live 09-23 (GUIDES.md:118). Bear case: #359 says "refine the article afterward"; cap Ray's edit at three lines.
  3. Selling point missing from the front door. ROADMAP.md:105: "the selling point is an AI tutor without the screen." No checked non-guide page says "screen" or "tutor"; only /guides/ does, via one footer link (Base.astro:28). AEO.md:50's tagline pass is unqueued. Bear case: "AI" can repel wary parents; "tutor" promises a person (Ray's objection, ruling 15); all printables are screen-free.
  4. FAQ claim with no repo backing. faq.astro:79: every game is "run through a real home printer" first. HOUSEHOLD-JOURNEY-145.md:5, :98 and independent-publication-critic-262.json:68 record no physical print; release is the PDF gate (ruling 32). Bear case: true if he prints each first.

Proposed queue.md changes

@@ -45,0 +46,5 @@
+## 2026-09-28 review (reviews/2026-09-28-marketing-copy-positioning.md)
+R30. [growth, XS] Guide: cut :46, cite or cut :32, `published: 2026-09-23`; founder approves.
+R31. [growth, XS] faq.astro:79: state what the gate checks after decision 2 = no.
+R32. [growth, S] Tagline pass (AEO.md:50): Shopper.astro:53, index.astro:64, seo.js:15, faq.astro:15-22; after decision 1.
+R33. [product, XS] Next fourth slot: R10; then one sw-growth PR of R15+R16 (+R31 once cleared).

Decisions needed

  1. Front-door line: (a) "AI tutor without a screen" in lede, meta, FAQ; (b) "screen-free" without "AI tutor"; (c) guide only. Lean (a), the guide's title; cost: "AI" moves from an aside (Shopper.astro:57) to the lede.
  2. Do you print every game before flipping it? Yes keeps faq.astro:79; no ships R31.
  3. Nav labels (escalations.md:394): #186 (09-11; its body quotes "Tackle 179") replaced ruling 15's "Plan today's playset" with "Plan a playset" and "Browse" with "Browse games", per Ray's #179 spec. Apply rulings 15/18 (lean; Ray's 09-14/09-21 default) or keep the #186 labels?