What was reviewed
Live: https://scribble-works.pages.dev/, /browse/, /game/{color-the-dino,trace-abc,star-chart-maze}/, /faq/, /privacy/, /terms/, /brand/icons+social-preview. /games/... URLs soft-404 to home; mix-the-paint, chomp-the-chocolate, spots-on-the-ladybug not live. Sources: origin/main, rulings 15-18/31, queue.md:73.
Findings
- Home never says what it is; h1 stays (ruling 16); "Printable games for kids 2-10." only in drawer/footer (Base.astro:544, 652); fix: lede (Shopper.astro:52-55).
- Customize, the differentiator, is absent from home, a small card link on /browse/ (browse.astro:155-157).
- All four ready-made playsets are Ages 3-4/5-6 (recommended-playsets.yaml:16,38,60,82); 17/39 live games are 7-10.
- "little learners": FAQ (faq.astro:18), social card (Base.astro:48), dead tagline (index.astro:64, planner.astro:12, shopper.astro:12); also "Steady little hands" (index.astro:29).
- Of 39 live descriptions (meta/og), 9 or 10 read as specs: "denser and longer than the 7-8 band's Treasure Map Maze" (/game/star-chart-maze/; unshipped maze); 11 em-dash/16 spaced-hyphen.
- /browse/ empty state: "new games land on the shelf every week" (browse.astro:164); FAQ: "not a catalog we're promising" (faq.astro:81).
- "Three a day keeps this free" (CustomizeSheet.astro:81) is absent from /privacy/, /terms/, and never says per connection per day (counter.js:20-26).
Proposed queue.md changes
@@ -18 +18,7 @@
+## 2026-09-14 review (reviews/2026-09-14-marketing-copy-positioning.md)
+R10. [product, S] **Ready-made playsets, 7-8 and 9-10** — two sets, finding 3.
+R11. [product, S] **Description voice guide, 9-or-10 rewrites** — parent-facing, no band names, em-dashes as page prose (privacy x53).
+R12. [growth, S] **Reconcile promise copy** — empty state to "as they're finished"; limit line: per connection per day.
+R13. [growth, S] **What-it-is line + Customize mention** — Shopper lede, meta/og, step 2.
+R14. [product, S] **De-toddler copy sweep** — supersedes 13; audience 2-10; finding 4 incl. "little learners" (dead prop, veto welcome).
@@ -73 +79 @@
-13. [product] Copy sweep: de-toddler the marketing copy sitewide — content starts at 3-4 but audience is 3-10; copy must not read toddler-only
+~~13. Copy sweep: de-toddler~~ → R14
Decisions needed
- Publish "three a day"? Default keep, add to /terms/; cost: a commitment.
- Keep Ray mark beside footer S (Base.astro:649; DESIGN-scribble-works.md:71)? Default no; cost: no footer Ray.
- Nav "Plan a playset" (Base.astro:19) is neither "Plan today's playset" (ruling 15) nor "Plan one for your kid" (ruling 18); default 15; cost: the front door keeps a label ruled against twice.
- Hero "AI picker" line (Shopper.astro:56) sells ruling-31 paid filling? Default leave until priced; cost: free visitors see paid-tier promise.