Scribble Works brand interview — round 1 (founder answers, 2026-08-31 ~14:16 ET)

1. Register — hard split by surface. Website + account portal = for PARENTS: warm-craft, child energy but easy to navigate, familiar. Printouts = as wacky/energetic as we want with the kids.
2. Ray = guide, not hero. Not required in the wordmark. "He could show parents around the site just as much as he aids the kids in the game" — same guide role on both surfaces.
3. Color. Website palette: SAMPLE FROM THE RAY MASCOT IMAGE ("use the picture of Ray to sample fun colors"). Print pages: color scheme dictated per-game by theme + objective — no global print palette. Site shows print previews inside a CONSISTENT FRAMING TREATMENT so site theme never collides with print colors.
4. Type. Rounded sans serif for most things · a scribbly handwritten font somewhere · stencil/dotted letter accents, with a TRACE ANIMATION on the dotted letters as a nice touch. (Kid pages keep traceable letterforms regardless.)
5. Reference brands. Osmo + Bluey = the better examples (his words). Education.com good; Twinkl "sure"; Etsy shops worth scanning. Mobbin MCP = the pattern-reference tool (re-enabled 2026-08-31, live at 4am restart).
6. Audience split. Parents lead the WEBSITE; kids lead the PRINT product.

Open (round 2 asked same day)

a. Wordmark: clean-rounded + one scribbled element vs fully hand-lettered b. Frame metaphor for print previews: fridge/clipboard/cork board/paper-on-desk c. Homepage closer to Bluey (warm flat illustration, family) or Osmo (crisp product-forward, photography)

Feeds: [[DESIGN-scribble-works]] contract (to be written after round 2) → scribble-works-design skill → critics.

Round 2 answers (2026-08-31 ~14:34 ET)

a. Wordmark: "Scribble" in the scribble font, crayon-imperfect, CAN be multi-color. "Works" in rounded sans serif BOLD, one flat color. b. Frame motif: plain paper on desk with soft shadows = the minimal default (least distraction from the printable). Variable desks/backgrounds allowed. Arrangements by context: slightly skewed · hover-rotate effect · fan-out spread (papers on a countertop) · clean grid for marketplace-listing pages. c. Homepage: was picturing Bluey; updated to REALISTIC PHOTOGRAPHY for marketing trust — "a kid you could imagine as your own." Scene language: worksheet magnet-stuck to fridge next to honor-roll note / spelling-bee ribbon. Asked about stock + product-insertion capability → answered: xai-image-edit ($0.04 composites) + openai-image + Canva MCP (stock/composition), but REAL cohort photos preferred. d. House rule set in reply (Ray): real photos for ANY image containing a child (cohort + founder kitchen, consent in family); generated/stock only for people-free scenes (fridge close-ups, desk flat-lays). AI-generated realistic children would poison the exact trust the photography is for.