01-projects/personal-brand

Credibility targets to Nov 30, 2026

2026-09-29·targets·status: active

Ray proposed these on 2026-09-29 at 18:4x ET. The founder accepted them at 18:59 ET ("Sounds like good goals").

Frame (Nathan Berry's email): control the input, not the outcome. The badge and recognition are a byproduct, not the target. The score is phData pipeline, not followers.

Budget: about 5 hours a week. If it starts eating family time, drop the badge, not the writing.

Inputs (his control) — v2, 2026-09-30

Shift (founder, 2026-09-30 21:37 + 21:58 ET): side bets first, talked about online; keep the networking that forum answers were supposed to provide. Building in public on an agents/data-on-Snowflake side bet IS the credibility plan.

Target By Tally
Own-name site live on EmDash Oct 15 0/1
Build-in-public pieces: what I built on Snowflake, what broke, what I'd do next Nov 30 0/6
Networking conversations (from conversations-to-have.md, plus anyone a piece pulls in) Nov 30 (~1 per week) 0/8
Community replies where the build gives a real answer (forum, Reddit, builders' posts) Nov 30 (~1 per week) 0/8
Talk or user-group slot booked (Tampa group or Claude ambassador route) Nov 30 0/1
Side bet: dataset picked + first Snowflake Marketplace listing drafted (pending the Mercor/Marketplace brief) Nov 30 0/1

Score (pipeline)

Target By Tally
A phData rep or partner pulls him into a deal or call because of the writing Nov 30 0/3
Real exchanges with new VP/Director-level data leaders Nov 30 0/5
Leading signal: inbound DMs/comments from people with buying titles Nov 30 0/10

The score numbers are Ray's guesses. Recalibrate them first.

Recognition

Cadence

Log