The Promise of Analytics

Overview

It is often cited how many analytics initiatives fail. Why do people keep trying then?

Status

This was an article outline in Notion — the thesis was framed but the full article was never written. The core question: despite high failure rates in analytics-engineering initiatives, organizations continue investing because the potential upside of data-driven decision making is too compelling to ignore. This connects to the founder’s broader argument about why the work matters even when it’s hard.