Most Important Business Metrics to Track

Overview

Everyone knows at a high level what it is they need to track. Revenue and Expenses.

Status

This was an article outline in Notion — the overview summary was captured but the full article was never written. The implied argument: while revenue and expenses are the obvious top-level metrics, the real challenge is in defining the leading indicators, operational metrics, and unit economics that actually drive those numbers. A practical guide to analytics-engineering in a business context.