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04 curriculum outline

Mon Apr 20 2026 20:00:00 GMT-0400 (Eastern Daylight Time) ·course-notes ·status: stub

Module 4: Curriculum Outline

Welcome!

Hey there!

Welcome to Module 4 of Low-Ticket Product Creation, a mini-course inside of Low-Ticket Launchpad.

In this module, we’re going to talk about how to outline your product’s curriculum:

And in order to create a compelling digital product curriculum, here’s the first big idea you need to understand:

Learning Is Bad. Action Is Good

The very first thing you need to understand about creating VALUABLE digital products is this:

Nobody wants to learn. People only want to learn if it helps them take ACTION—because action is what increases the likelihood they achieve their desired outcome.

Learning for the sake of learning is pointless.

There are 2 things people want:

Unfortunately, this is where most digital products fail.

They think of their digital product/online course as a giant bucket of “learning.”

Instead, the digital product/online course is a mosh-posh of modules—each filled with all sorts of information presented without any sort of coherent progression.

It’s just a lot of “learning.”

THIS IS BAD.

Step 1: Start With The End Goal

The outline of your digital product should, quite literally, be a series of Action Steps that helps the customer accomplish the Tangible, Objective Goal you’ve promised them in your Offer.

(See how all these pieces start to work together?)

For example:

The point is, the logic should go like this:

Action > “Learning”

Now, whenever I explain this, I almost always hear two questions (objections) back:

“But Cole?! To achieve the Tangible, Objective Goal I’m promising, I’m going to need SO MANY Action Steps! I’ll have like… 100 modules?!”

Sometimes, yes.

Oftentimes, no.

“Sometimes, yes” because creating a really valuable digital product does require significantly more attention to detail than most people realize. It’s not as simple as just saying “yea so, here’s how it works… best of luck!” You have to break things down—really break things down—in order for people to be able to follow along and take ACTION.

“Oftentimes, no” because if you end up feeling like you need 100+ modules in order to help the person, 1 of 2 things is happening:

  1. You’re either tackling too big of a problem, or promising too big of an outcome. You haven’t gotten specific enough, and you need to reel things in.

  2. Or, you’re successfully tackling a massive problem, and maybe even delivering on the promised outcome, but it’s too big for a low-ticket product. You’re creating something that would be better monetized as a high-ticket coaching program (information + accountability/implementation).

Again, generally speaking, for a low-ticket ($350 or less) digital product you should be able to help someone solve a specific problem and achieve a specific, objective outcome in 10-20 modules (depending on how you choose to structure your product).

“But Cole?! Where do I put all the OTHER information that ISN’T attached to an Action Step?”

Here’s what’s interesting:

If you start with the Tangible, Objective Goal and reverse-engineer that goal into Action Steps, you will realize all the other information doesn’t actually matter. And if you were to try to include it, it would actually make the product worse—because now the customer has to sludge through all this unnecessary information, none of which is required in order for them to achieve their Tangible, Objective Goal.

Less is more.

That said, if there is other “interesting” information you want to include, I would recommend breaking it out of the core curriculum (which should be obsessively focused on Action Steps that drive the Tangible, Objective Outcome) and making it bonus content.

Having other “interesting” information broken out as side-quests is fine.

You just don’t want it to get in the way of the core Action Steps.

Step 2: Make A Bulleted List of Action Steps

A clear, concise bulleted list is all you need to outline your low-ticket digital product.

I promise, IF YOU SKIP THIS STEP, and if you dive straight into creating the content, you are going to:

(Take it from someone who has made all of these mistakes.)

Creating Your Bulleted List Of Action Steps

Someone should be able to see your Offer and then skim your curriculum outline (your Action Steps) and be able to clearly & linearly see how they get from “where they are” to “where they want to be.

For example, let’s say your Offer was something like this:

“Spine Surgery Recovery Playbook: A 90-Day Training Regimen To Speed Up Healing, Accelerate Mobility, And Get You Back In The Gym In Record Time”

What should our curriculum outline be?

Well, it would probably make sense to organize it by days (since we’re promising a 90-day regimen).

Outline:

See how easy that is?

Here’s another example:

Let’s see your Offer was something like this…

“Zapier Mastery For Agency Owners: 8 Zaps To Automate Payroll, Client Analytics Reviews, And Internal Data Storage—So You Can Focus On What Really Matters (Marketing!)”

What should our curriculum outline be?

We’ll, it would probably make sense to organize the 8 Zaps into 8 modules.

Outline:

Do you see how, if you make the curriculum outline OBSESSIVELY focused on the action steps and the promised goal, all the other information doesn’t really matter?

Or, said inversely: if you DIDN’T start this way from the beginning, do you see how the curriculum of your digital product would just end up as this giant soup of “interesting” but not really actionable information?

Always start with the bulleted list.

Step 3: Name Modules Tangibly (Action or Asset)

This is where you can take things to the next level.

Once you have a simple outline of Action Steps that achieve the promised Objective Goal, you can refine it by improving the “name” of each module.

Doing this up-front work will make creating the product (and each module) much easier, later.

Two naming conventions you should consider:

  1. Make each module the Action Step: Don’t overthink it. Module 1, “Audit Your LinkedIn Profile.” Module 2, “Create Your Pinned Asset.” Module 3, “Write Your First Post.” Etc. Whatever the action steps are, make sure they are clearly explained in the name of each module.

  2. Name each module a tangible framework/asset: This is where you can get creative. For example, instead of saying “Module 1: Audit Your LinkedIn Profile” (which is the Action Step), you can amp up the value by naming the module a tangible asset you give them inside. For example, “Module 1: Your LinkedIn Audit Checklist.” A checklist is tangible! Or, “Module 1: Your ChatGPT LinkedIn Audit Generator.” An AI generator!? That’s tangible!

While you don’t HAVE to name each module some sort of tangible asset (or do this for every module), it’s definitely something you should look to upgrade wherever you can.

Ideally, the V1 to V2 progression of your curriculum outline should look something like this:

V1:

V2:

Step 4: Pair Modules with Assets/Templates

Either way, whether you “name” the module this or not, you will want to brainstorm different assets/templates you can give the customer attached to each Action Step.

Why?

Because you want to make it impossible for the person not to complete the goal of the module.

We’re going to talk about this more when we get into Module Creation, but basically you want each module to go like this:

The easier you make it for customers to take ACTION on the information you share in your digital product, the more successful they will be.

And the more successful they are, the more a) testimonials you’ll gather, and b) the more word-of-mouth marketing they will do on your behalf.

So, take your Curriculum Outline (V2) and then add an asset/template idea inside each module:

~

See how your outline is evolving?

More and more, it actually becomes your “To Do” list to create your product.

You know which modules to create, in what order.

And you know what assets/templates to create, attached to each module, to make it nearly impossible for the customer to not be successful in following your roadmap.

Step 5: List 3-7 Key Points per Module

The last step is to fill in your outline.

This is where you take these high-level decisions (your modules, in order) and start filling in notes to yourself of all the things you want to cover inside each module.

Now, the honest answer is: there’s no “right” way to do this. At this point, you should have enough clarity over the goal of your digital product and how you want to get the customer from point A to B.

However, if you want a very simple & actionable framework to use, here’s how I structure all of our digital product modules.

Each module should cover the following information:

Which means your curriculum outline should look something like this:

(Notice how we already came up with Section 7’s “tangible assets,” so I’m going to leave those in here.)

~

And now you have the entire outline of your low-ticket digital product!

Product Outlining Q&A

Now, whenever I walk people through how to outline a low-ticket digital product, I always hear the same handful of questions (objections) back.

So, let’s go through each one:

“But Cole?! What if I have multiple Action Steps inside of each Action Step?”

That’s totally fine.

For example, let’s say your low-ticket digital product is focused on helping teenagers land more grass-cutting clients in the summer.

Well, the first big Action Step would probably be to put fliers on as many doors in your local neighborhood as possible.

But in order to accomplish that Action Step, there are probably 5 sub-Action Steps inside of that step:

Now, sometimes, in the outlining process, you get the big Action Steps right on the first try. And it makes sense to explain, in detail, how to execute the smaller action steps in order to successfully execute and accomplish that bigger Action Step.

But other times, it’s not until you start digging into how to actually accomplish one of your big Action Steps that you realize, wait a second, this big Action Step actually needs to be broken in half:

When you have these realizations, it’s OK for your outline to shift. And this is where 1 big Action Step might need to get broken in half into 2 separate Action Steps.

The point is, sometimes you don’t always know what needs to be explained until you get into it.

Which is why your outline should be clear enough to give you direction, but flexible enough to change as you begin building the product and you discover a better way to help your target customer.

“But Cole?! This sounds like so much WORK! Isn’t there an easier way?”

Let’s reframe the question:

Did you think making Internet money, and having a 99% margin business, that has the potential to not only bring in passive revenue but potentially even replace your full-time income AND have infinite scale, giving you complete autonomy over your life, your time, and your future… AND have the potential to make you hundreds of thousands, even millions of dollars… was going to be EASY?

These are outcomes 99.9% of the world DREAMS about.

It’s literally the definition of freedom in the modern age.

So yes, it does take some hard work.

Now, does that mean it’s DIFFICULT? No. It’s actually not, and we’re telling you everything you need to know in order to get started.

None of these things are DIFFICULT.

They just take time, a little patience, and require the use of more than 1 brain cell.

So either embrace going on the journey, or get comfortable living a “regular life” with no freedom, no agency, and no unlimited upside.

Either do it, or don’t.

“But Cole?! What if I get halfway through creating my product and I realize my outline needs to change?”

Then you change it.

Every time you realize things could be done better, or simplified, or increase the likelihood of your target customer being successful with your product, you should make those changes.

Full transparency: I have written & re-written our product curriculums dozens of times.

It is what it is.

You won’t always know what needs to be improved until you dive into it.

And then as people start going through your product, you’re going to learn what else needs to be improved.

Which is why the entire game isn’t about “quickly building a product and then relaxing on the beach” (contrary to what The 4-Hour Work Week says).

The game is about falling in love with iteration, falling in love with helping a specific type of person solve a specific problem and unlock a specific outcome in their life.

If you obsess over that, and stick with it for more than a few months (or weeks!), you will be wildly successful.

The problem is, most people don’t stick with it.

Module 4 Exercise

That’s it for Module 4 of Low-Ticket Product Creation!

The biggest piece of advice I can give you is DO NOT START CREATING YOUR DIGITAL PRODUCT UNTIL YOU FEEL GOOD ABOUT YOUR OUTLINE.

Now, does your outline have to be “perfect?”

No.

It just has to give you enough clarity for you to understand:

So…

Module 4 Exercise

Before getting started creating the content of your low-ticket Digital Product, take some time to fill in your outline.

Here’s a template for you to use:

For this outline, just focus on nailing down the Action Steps (Modules).

Because in the next module here… I’m going to give you my Perfect Course Module Framework so you can start filling in each one!

Key takeaways

TODO - For Ray