01-projects / newsletter / course-notes-low-ticket-launchpad / bonuses

low ticket launchpad playbook

Mon Apr 20 2026 20:00:00 GMT-0400 (Eastern Daylight Time) ·course-notes ·status: stub

Bonus: Low-Ticket Launchpad Playbook

M1: Raw Files - Welcome!

Hey there!

And welcome to Module 1 of Low-Ticket Launchpad Playbook: A behind-the-scenes look at how we executed our own $350 low-ticket product launch (so you can see everything WE do to create & sell these types of digital products).

Below you can find copies of all our planning files & documents… UNEDITED… including:

And tons more!

These Raw Product Files will be added to throughout the week of the launch—check back on April 15th for the full files!

🚀 LTL 2025 Launch

Note for Ray: I have cloned their raw files Notion into our Notion space. Use the MCP to explore it.

M2: Launch Sequence - Launch Sequence Overview

TL;DR = 3 teaser emails, 7 pre-launch educational emails, 9 FOMO emails, & 6 objection handling emails

M2: Launch Sequence - Teaser Emails

Wednesday March 19th - We’re Working On Something

Subject Line: Re: Low Ticket Launchpad

Preview Text:

Copy:

Phew, alright so I just finished the last module of Low Ticket Launchpad.

Can’t wait to get this new product out into the world. Gonna be awesome.

I also went ahead and wrote up an email we can send to the list announcing the launch on March 31st.

Can you go ahead and upload it to ConvertKit please? (Copy is below)

Let me know when it’s locked and loaded.

Cole

Hey there!

Exciting news—Christmas has come (very) early!

Over the last 5 years, we’ve made over $15 million selling digital products.

And $2 million of this has come from selling low-ticket products—priced at around $350.

But it took us thousands of hours, 20+ rewrites of different digital products, and probably millions of dollars in mistakes to hit that milestone.

So, we decided to put everything we’ve learned from the last 5 years into a single product to give you an actionable roadmap to launch your first $350 digital product (and earn digital cash on autopilot).

Introducing Low Ticket Launchpad: How To Create & Sell A $350 Digital Product

Inside, you’ll get everything you need to create, build, and launch your own $350 digital product—even if you’ve never made a single $1 on the internet before.

We’re going to share 5 different mini-courses to help you:

And tons more!

Plus, we have some exclusive bonuses for you which we’ll let you know about over the next few days.

We’ll be sending a link to the waitlist very soon—so be on the look out for that!

Speak soon,

—Dickie & Cole

Wednesday March 25th - Waitlist Opening In 1 Week

Subject Line: Our $15,000,000 digital product blueprint

Preview Text: (waitlist is open!)

Copy:

Hey there!

Today, we have a very special (and exciting!) announcement for you.

In 12 days (on Monday, April 7th), we are finally launching a product people have been asking us for for a long time:

Over the past 5 years, we’ve made over $15,000,000 selling digital products.

But don’t take our word for it.

Here’s a breakdown (and some receipts):

And as promised, here are the receipts:

Screenshot 2025-03-25 at 9.57.12 AM.png

This April, we are dropping a course breaking down all the frameworks, playbooks, strategies, tactics, and templates we’ve used to build, market, and sell the best digital education products on the internet.

The product is called…

Low-Ticket Launchpad: How To Create & Sell A $350 Digital Product

Most people think they can build an online course, put it out into the world, and make passive income from it forever.

But you don’t build a banger $350 digital product that has the potential to make 6 (or even 7) figures in revenue (per year!) by just writing a few modules, recording a couple of videos, and throwing it up on a platform like Skool.

No, to create a digital product with this kind of revenue potential, you need to know how to:

In other words, you need to carefully design and build a Low-Ticket Digital Product Engine to make internet money—on autopilot.

How do we know?

Because this is the exact playbook we’ve used to build and grow the digital products we mentioned earlier to 7 & 8 figures in yearly revenue.

And we’ve spent the last 5 years ideating, testing, and refining each of the different strategies we’re about to share with you.

Which is why we’re SO excited to finally launch this product.

Now, just a heads up:

Low-Ticket Launchpad (LTL) will ONLY be available for people who are serious about launching a digital product in 2025.

That’s right.

Low-Ticket Launchpad will give you everything you need to:

But it will ONLY be available for 7 days.

The product will go live on Monday, April 7th—and we will close enrollment on Monday, April 14th.

Why?

Because we know we could turn everything inside Low-Ticket Launchpad into a $50,000+ training program, but that would create such a high barrier to entry (and actually hold us back from empowering 1,000,000 people to start writing and monetizing their writing).

So instead, we came up with a different idea:

We’re going to give you access to Low-Ticket Launchpad, and everything you need to build a 6 or even 7-figure digital product (and we have proof!) for a FRACTION of what this product is worth.

As usual, our whole goal here is: “insane amounts of value” for “a laughable price.”

However, we only want to reward people who take ACTION.

So… everyone who takes action in those 7 days, will get the exact blueprint to make money on the internet with digital products—forever.

And everyone who doesn’t, is going to miss out on the deal of a lifetime.

Sound fair?

Click here to join the Low-Ticket Launchpad Waitlist.

And just so you know…

Over the next 2 weeks, we’re going to send you a FREE masterclass of everything that is included inside this new product—as well as tons of free education around why becoming a Digital Product Creator is one of the biggest advantages you can have as a Digital Writer in the next DECADE (spoiler alert: online education is not going away any time soon).

And then, when the product goes live, you’ll be one of the first to know.

Are you as excited as we are?

We have waited years—and poured HUNDREDS of hours into creating this product (a lot of late nights and early mornings!) and we can’t wait to share it with you.

So, here’s the link again:

Click here to join the Low-Ticket Launchpad Waitlist.

Chat soon,

Dickie & Cole

Co-Founders of:

Friday March 28th - Are You Ready For Monday?

Subject Line: Are you ready for Monday? ⌛

Preview Text: (don’t miss this)

Copy:

Hey there!

It’s almost time!

On Monday, we’ll kick off our Masterclass on everything included inside Low-Ticket Launchpad: How To Create & Sell A $350 Digital Product.

[image]

This will help you turn “what you know” into a $350 digital product you can sell on autopilot and make money on the internet, forever:

And tons more!

(And yes, we firmly believe everyone has a $350 digital product inside of them—and we’ll be explaining how & why next week!)

This is the exact playbook that took us thousands of hours, 20+ rewrites of different digital products, and probably millions of dollars in mistakes to perfect.

That’s why we’re so excited to share it with you—and we wouldn’t want you to miss out on this opportunity to become a Digital Product Builder!

Click here to join XXX+ others on the Low-Ticket Launchpad Waitlist

Speak to you next week!

Dickie & Cole

Co-Founders of:

M2: Launch Sequence - Countdown Sequence

Monday March 31st - Waitlist Launch/Product Announcement

Subject: [WAITLIST OPEN] Ready to build & sell a $350 digital product?

Preview Text: Make internet money on autopilot… forever.

Copy:

Hey there!

The countdown has officially begun to the launch of Low-Ticket Launchpad: How To Create & Sell A $350 Digital Product.

Low-ticket LAUNCHPAD (5).png

Every week, we get DMs and emails from people wanting to know the secret to creating profitable low-ticket digital products that actually sell.

Usually, we file these requests and ideas away, ready to use them for our Black Friday product drop. But this year, we thought, “Why wait?! Give the people what they want!”

So, we put our heads together and spent the last few months building exactly what you asked for.

But here’s the catch:

Low-Ticket Launchpad will only be available for 1 week starting April 7th.

By the end of April 14th, we’ll take it down and you won’t be able to buy it anymore.

Which means—either you take action during this week, or it’s gone.

So, to give you a quick teaser, here’s what you’ll get inside Low-Ticket Launchpad:

Low-Ticket Launchpad: How To Create & Sell A $350 Product

This is everything you need to:

This product is our own Internal Playbook for how we build, launch, and sell our own digital products.

We’re so excited about this product because we know these frameworks, templates, and blueprints really do work.

In fact, this is how we’ve made over $15,000,000 selling digital products.

And just for context—Category Newsletter Creator, our $350 digital product launch for Black Friday 2024, made over $650,000:

(It reports $800,000 because there are some other products we sold during the launch week, but $650,000 is what we made with this product.)

CleanShot 2025-03-28 at 08.18.36@2x.png

So not only have we built multiple different digital products…

But we’ve built them across different business models too (and the above list DOESN’T include our Paid Newsletters, eBooks, or community membership products).

Not very many Digital Writers can say that.

In other words, we’ve cracked the code on how to create, launch, market, and sell low-ticket digital products, and we will continue to use this Playbook to launch other low-ticket digital products in the future.

This product is everything we wish we had when we started building Ship 30 for 30 back in October 2020.

But, if you’ve been in our ecosystem for a while, you know we don’t like to keep these secrets to ourselves!

We are big believers in:

Which is why we are going to give you our entire playbook—everything we’ve learned in the last 5 years.

It’s what we know works (and doesn’t work) and we’re going to give it all to you.

Which means, all YOU have to do is take action.

Our job is to give you the answers.

Your job is to leverage them for your own gain!

So, over the next 4 days, we’re going to walk you through the 4 pillars of how to be Digital Product Builder:

Our goal, whether you join us inside Low-Ticket Launchpad or not, is for you to understand the fundamentals of what makes a successful $350 digital product.

Why?

Because we’re passionate about writing online, and on a mission to help 1,000,000 people start writing (and monetize their writing!) on the Internet.

And a crucial part of making money online is being able to build and sell $350 digital products.

So, keep an eye on your inbox because tomorrow we’re going to give you a crash course on Product Creation.

(99% of creators and writers get this wrong. And we want to set you up for success, so PLEASE don’t miss it!)

See you tomorrow,

Dickie & Cole

{% unless subscriber.tags contains "Internal - Low Ticket Launchpad - Joined Waitlist" %}

PS… Want to be the first to know when the product goes live?

Then don’t forget to join the Low-Ticket Launchpad waitlist. ******

You’ll know exactly when the product drops and unlock special early bird bonuses (but only if you’re on the waitlist!).

Click here to join 1,600+ others who’ve already joined Low-Ticket Launchpad Waitlist.

{% else %}

PS… Boom! You’re on the waitlist.

If you’re reading this, that means you’re already on the Low-Ticket Launchpad waitlist—so you’ll be the first to know once the product goes live (and get access to those early bird bonuses!).

{% endunless %}

Tuesday April 1st - Product Creation + Short Dickie Story (”No Idea What I Was Doing”)

Subject: Digital Builder Pillar #1: Product Creation

Preview Text: How to choose a money-printing idea

Copy:

Low-ticket LAUNCHPAD (1).png

Hey there!

Yesterday, we explained how we’ve finally cracked the code on how to create, launch, and sell low-ticket digital products.

And after making years of mistakes and trying every strategy we could think of, we’ve found that creating a profitable $350 digital product comes down to 4 key pillars:

Building different digital products for each of our “verticals” has allowed us to build a 7-figure Digital Writing business—generating over $15,000,000 in lifetime revenue.

Over $2,000,000 of that came from low-ticket digital products.

And because we are on a mission to help 1,000,000 people start writing online, and earn a 6-figure (or 7-figure!) income from their writing, we want to share what we’ve learned with you.

So, let’s get into the nitty-gritty and help you get there.

Over the next 4 days, we’re going to share a crash course on each of these pillars:

Sound good?

Then let’s get started!

Pillar #1: Product Creation

We know what you’re thinking:

“Dickie, Cole… of course product creation matters… you need a product to sell it!”

But most Digital Product Builders think “creating a digital product” is:

They rush the building part so they can start the selling part ASAP.

But if you get the Product Creation pillar wrong, it doesn’t matter how good your marketing, launch strategy, or tech stack is.

If you build your digital product on an idea that sucks, then when you sell it to customers, it’ll be a huge disappointment.

Which means they will either:

  1. Demand their money back immediately

  2. Or worse—tell everyone they know to avoid your product like the plague

And nothing destroys the business of a Digital Product Builder faster than customers warning others to stay away.

Creating a product people actually need is a skill—from picking the perfect idea to crafting modules that keep them hooked and taking action.

Product Creation 101

The secret to creating a sellable (and profitable) digital product?

Niching down.

After all, the cliché is true: “The riches are in the niches.”

So, when coming up with a digital product idea, you need to consider 3 levels of specificity:

Skip this critical step, and your product will be built on generic, watered-down ideas that doom it to failure before it even launches.

(And spoiler alert: This is how you build a digital product based on what you know—even if you think you don’t have a “sellable” idea inside your head. This framework makes it possible for anyone.)

You need to get this specific to build a list of problems your product solves and the desirable outcomes it creates for your customer.

Because nobody wants to learn a random set of information.

People only want to learn if it helps them take ACTION—because action increases the likelihood they achieve their desired outcome.

Learning for the sake of learning is pointless.

But when you clearly define both the painful problems you’re solving AND the outcomes you’re delivering, creating a sellable product becomes almost automatic. Your curriculum naturally focuses on action rather than endless theory.

Master this, and your $350 digital product becomes irresistible AND builds the foundation for monetizing your product years into the future.

Which is why, inside Low-Ticket Launchpad, we’ve created an entire mini-course dedicated to Product Creation.

Here’s a quick glimpse into Mini-Course #1: Product Creation Playbook.

This Product Creation Playbook contains a proven, reliable framework for creating a compelling $350 digital product:

The best part?

These frameworks will work no matter your level of experience—even if you’re a total beginner.

Because this is exactly what we needed when we were starting out—and we thought creating a “digital product” was spinning up a Slack channel and charging people $50 for joining lol.

(By the way, this is exactly how Dickie started Ship 30 for 30 back in November 2020. Man, time flies!)

image - 2025-04-06T153740.480.png

We’ve come a long way since then, making over $2,000,000 in low-ticket digital product sales alone—and these frameworks helped us get here.

But Product Creation is only the beginning!

Creating your product is the foundation of everything that comes next as a Digital Product Builder.

So that’s the first part of Low-Ticket Launchpad.

But how do you…

Well, we’re covering this tomorrow in Digital Builder Pillar #2: Product Offer & Pricing.

{% unless subscriber.tags contains "Internal - Low Ticket Launchpad - Joined Waitlist" %}

And if you haven’t joined the waitlist yet, then make sure you do that—we wouldn’t want you to miss out on the early bird bonuses!

Click here to join the Low-Ticket Launchpad Waitlist (and join X,000+ Digital Product Builders).

{% endunless %}

Chat soon,

Dickie & Cole

Co-Founders of:

Ship 30 for 30

Premium Ghostwriting Academy

Write With AI

Typeshare

{% unless subscriber.tags contains "Internal - Low Ticket Launchpad - Joined Waitlist" %}

PS… And don’t forget to join the Low-Ticket Launchpad waitlist to be the first to know when the product goes live (and unlock special early bird bonuses):

Click here to join the Low-Ticket Launchpad Waitlist.

{% else %}

PS… If you’re reading this, you’re already on the Low-Ticket Launchpad waitlist—so you’ll be the first to know once the product goes live (and get those early bird bonuses 👀).

If you’ve missed any of the previous walkthrough emails on how to become a Digital Product Builder, you can read them all here.

{% endunless %}

PPS… Worried you’re not “qualified” to launch a digital product?

We’re convinced everyone can create & sell a $350 digital product—they just need to find the pressing problem they can solve for their customer.

And no, you don’t have to be an expert. You just need to be a few steps ahead of the people you’re trying to help.

Take Dickie. He wasn’t an “expert writer” when he started Ship 30 for 30. But he had created a daily writing habit and was now helping other people do the same.

After all, you’re not selling a product. You’re helping someone solve a painful problem and achieve an outcome they want.

And inside Low-Ticket Launchpad, we have everything you need to find a profitable, digital product idea.

image - 2025-04-06T153821.423.png

Wednesday April 2nd - Product Offer / Pricing + Short Cole Story (Skinny To Shredded Could’ve Been A $1M Biz, Didn’t Have An Offer)

Subject: Digital Builder Pillar #2: Product Offer & Pricing

Preview Text: How to make sales skyrocket 📈

Copy:

Low-ticket LAUNCHPAD (3).png

Hey there!

5 days until Low-Ticket Launchpad goes live!

{% unless subscriber.tags contains "Internal - Low Ticket Launchpad - Joined Waitlist" %}

(And remember, the product will only be available for sale next week—from Monday, April 7th to Monday, April 14th. After that, it’ll be gone forever. So don’t forget to join the waitlist so you’re the first to know when it drops!)

{% else %}

(And remember, the product will only be available for sale next week—from Monday, April 7th to Monday, April 14th. After that, it’ll be gone forever.)

{% endunless %}

We can’t wait for you to get your hands on this product and run with it.

But let’s continue on with the countdown and talk about the next pillar.

Pillar #2: Product Offer & Pricing

Here’s the next mistake 99% of digital product creators make:

They slave away for weeks creating their product. Then, panicking just before launch, they desperately scramble for a price.

They either:

  1. Pull a random number out of thin air…

  2. Or spy on competitors and simply copy their pricing

Then they slash it by 50% thinking they’ll “outsmart” the competition AND attract floods of customers at the same time (making bags of cash & sending their Stripe notifications into overdrive).

They believe the price alone will make their digital product irresistible. And all they have to do is list “what’s inside” to trigger an avalanche of sales.

None of this is true—and this isn’t how “offers” or “pricing” works.

Writers and creators who use this method have businesses with tanking sales and product launches that fizzle out and go… nowhere.

So, please don’t be one of these creators.

Instead, become a Digital Product Builder.

Product Offer & Pricing 101

Here’s how to think about creating your Product Offer & Pricing:

In short, work backwards from the price you want to sell it for.

Then, craft your Irresistible Offer using two parts:

  1. The benefits of your Digital Product (what problem it solves, who it’s for, what outcome it unlocks, etc).

  2. The name of your Digital Product

95% of creators butcher the first part.

And nearly all of them botch the second part (or never even consider it).

But, why are these SO important?

Because the language we use to describe something matters. These words become how customers talk about your product when they rave about it to friends and colleagues.

In other words, these words (and the offer) has to stick if it’s going to keep selling.

Unfortunately, (I, Cole) learned this lesson the hard way with my first digital product:

image - 2025-04-06T153939.888.png

Had I known even half of what I know now about Offer Creation and Pricing, I could have built a million-dollar business from that single product.

This is why, in Low Ticket Launchpad, we have dedicated 2 full modules on offers and pricing:

But here’s a sneak peek of the Product Offer & Pricing frameworks inside Low-Ticket Launchpad.

With these frameworks, you have everything you need to create an irresistible digital product offer (at a price your customers won’t hesitate to pay):

And tons more!

These offer and pricing frameworks will change the way you think about monetizing digital products—and help you unlock new revenue streams as a Digital Product Builder.

We know because we’ve used them to create offers and pricing strategies across all of our product verticals… and they’ve made us over $15,000,000 in revenue.

So we can’t wait to transfer all this knowledge directly to you.

Now, here’s the catch:

If you can’t a) deliver the product or b) accept payments… then it doesn’t matter how good your product it is, you’ll never make money because you can’t get it into the hands of your customer!

So, that’s why in tomorrow’s email we’re going to dive into Digital Builder Pillar #3: Product Tech Stack.

This is everything you need to know to create a backend engine that makes you internet money on autopilot… forever.

{% unless subscriber.tags contains "Internal - Low Ticket Launchpad - Joined Waitlist" %}

And if you haven’t joined the waitlist yet, then make sure you do that—we wouldn’t want you to miss out on when Low-Ticket Launchpad drops or those exciting early bird bonuses!

Click here to join X,XXX others on the Low-Ticket Launchpad Waitlist.

{% endunless %}

Speak tomorrow!

Dickie & Cole

{% unless subscriber.tags contains "Internal - Low Ticket Launchpad - Joined Waitlist" %}

PS… Looks like you’re not on the waitlist yet?! 👀

When you join the Low-Ticket Launchpad waitlist**,** you’ll be the first to know when the product goes live (and unlock special early bird bonuses).

Click here to join X,XX others on the Low-Ticket Launchpad Waitlist.

{% else %}

PS… Congrats! You’re in.

If you’re reading this, that means you’re already on the Low-Ticket Launchpad waitlist—so you’ll be the first to know once the product goes live!

And if you’ve missed any of the previous walkthrough emails on how to become a Digital Product Builder, you can read them all here.

{% endunless %}

PPS…”But Dickie, Cole… I don’t have a big enough audience to launch a product!”

So… why would you wait?

Waiting for a bigger audience just means you postpone the learning process.

You’re assuming having a “bigger audience” will mean you can create a better product (and so make more money).

But having something for sale now gives you MORE credibility and builds MORE trust with your audience.

And we can’t wait to show you to make a killer digital product inside Low-Ticket Launchpad so you can do exactly that.

image - 2025-04-06T153924.422.png

Thursday April 3rd - Product Tech Stack

Subject: Digital Builder Pillar #3: Product Tech Stack

Preview Text: Build a money-printing machine 💰

Copy:

Low-ticket LAUNCHPAD (6).png

Hey there!

Only 4 days until Low-Ticket Launchpad goes live!

This is our most comprehensive course on how to build a $350 digital product…. EVER.

{% unless subscriber.tags contains "Internal - Low Ticket Launchpad - Joined Waitlist" %}

(And remember, the product will only be available for sale next week—from Monday, April 7th to Monday, April 14th. After that, it’ll be gone forever. So don’t forget to join the waitlist so you’re the first to know when it drops!)

{% else %}

(And remember, the product will only be available for sale next week—from Monday, April 7th to Monday, April 14th. After that, it’ll be gone forever.)

{% endunless %}

But let’s continue on with the countdown and talk about the next pillar of being a Digital Product Builder.

Pillar #3: Product Tech Stack

Over the last two days, we’ve talked about the importance of:

  1. Creating an actionable (but targeted) product that delivers real outcomes

  2. Positioning & pricing your digital product to make it irresistible to your ideal customer

Master these two pillars and you’ve got a digital product that practically sells itself.

But this next part is where most creators mess up (and it’s tanking their sales):

The tech stack.

Creating your backend digital product infrastructure means figuring out how to:

This can feel overwhelming—especially if you’re not a tech wizard!

But if this system breaks, everything falls apart.

Your excited customer who just handed over $350 suddenly turns into an angry email-sender demanding refunds and leaving reputation-destroying comments across all your socials.

So, let’s make sure that doesn’t happen to you.

Product Tech Stack 101

The tech you need to deliver a $350 digital product isn’t complicated.

All you need is:

That’s it.

This exact tech stack has generated over $2,000,000 in low-ticket digital product sales for us.

But there are literally HUNDREDS of different platforms out there—all competing to tempt you onto their subscription plan.

So, inside Low-Ticket Launchpad, you’ll get our multi-million dollar tech blueprint.

This isn’t as complicated (or expensive) as it sounds!

We’re pulling back the curtain on our tech setup and sharing the platforms that work (after hundreds of hours testing them) so you don’t have to pay through the nose for software that you don’t need.

Even if you’re completely new to tech (or hate it!), you’ll have your entire system up and running in just 5 hours.

Inside, you’ll find:

And tons more!

Plus, we’ll give you the most cost-effective platforms so you can maintain those high profit margins that come with selling digital products.

This is the core tech stack we’ve used to scale all the way to $15,000,000 in digital product sales—so we know it works and it can handle volume!

But look, all this tech might sound impressive…

…but it’s completely useless if you don’t have anyone buying your product!

Which is why, TOMORROW, we’re going to share how we attract THOUSANDS of customers into our ecosystem.

(Hint: it’s not with paid ads.)

And how we create a content & email flywheel to keep a flow of eager people buying our digital products.

We can’t wait to share the next part of creating a $350 digital product, Pillar #4: Product Marketing.

{% unless subscriber.tags contains "Internal - Low Ticket Launchpad - Joined Waitlist" %}

But oh shoot:

It looks like you haven’t joined the waitlist yet!

So, if you want to get your hands on all of our tech blueprints, then be sure to join the waitlist so you don’t miss when the product drops!

Click here to join 2,200+ others on the Low-Ticket Launchpad Waitlist.

{% else %}

As a reminder, if you’ve missed any of our Low-Ticket Launchpad countdown emails, you can read them all here.

Our goal with these emails is to give you a free masterclass on the 4 pillars of building a profitable, low-ticket digital product.

These are the same frameworks we’ve used to make over $15,000,000 in digital product sales so we want to make sure you understand them—even if you don’t end up joining us inside Low-Ticket Launchpad.

{% endunless %}

Speak tomorrow,

Dickie & Cole

{% unless subscriber.tags contains "Internal - Low Ticket Launchpad - Joined Waitlist" %}

PS… Low-Ticket Launchpad goes live in 4 days!

When you join the Low-Ticket Launchpad waitlist**,** you’ll be the first to know when the product drops (and unlock special early bird bonuses).

Click here to join 2,200+ others on the Low-Ticket Launchpad Waitlist.

{% else %}

PS… Boom, you’re in!

If you’re reading this, that means you’re already on the Low-Ticket Launchpad waitlist—so you’ll be the first to know once the product goes live (and unlock special early bird bonuses).

{% endunless %}

PPS… “My niche is too small (or saturated)… how will I ever make money with a $350 product?”

Firstly, if a niche exists it’s PROOF that it isn’t too small or saturated and it’s making money!

You just haven’t yet figured out what’s valuable and urgent enough for your customers… yet (which we cover in Mini-Course #1: Product Creation Playbook).

But let’s put it another way: do you think someone else could sell a digital product in your niche?

If so then good news… all you have is a skill deficiency! And that’s what education products like Low-Ticket Launchpad are designed to fix.

image - 2025-04-06T154100.139.png

Friday April 4th - Product Marketing

Subject: Digital Builder Pillar #4: Product Marketing

Preview Text: Sell your product on autopilot 💰

Copy:

Low-ticket LAUNCHPAD (7).png

Hey there!

3 days until Low-Ticket Launchpad goes live!

We’re SO excited to get this product into your hands… we’ve had a ton of fun building it and we know you’re going to love it.

Plus, over X,000 people have already joined the waitlist—so we know you’re excited, too!

{% unless subscriber.tags contains "Internal - Low Ticket Launchpad - Joined Waitlist" %}

And as a reminder: If you haven’t joined yet, click here to get started. Otherwise, you might miss the launch.

{% endunless %}

(And don’t forget, the product will only be available for sale next week—from Monday, April 7th to Monday, April 14th. After that, it’ll be gone forever.)

Now, let’s dive into our fourth (but final) Digital Product Builder Pillar:

Pillar #4: Product Marketing

“But Dickie… Cole… How do I actually FIND customers who’ll buy my product?!”

Don’t worry—we’ve got you.

To start with, we’re going to explain what NOT to do when marketing and selling your product.

The vast majority of writers and creators:

Gaahhhh!

This upsets us because we’ve seen so many talented writers & creators try this faulty strategy and then give up.

They quit being a Digital Product Builder because think “there’s no demand in my niche,” or “[insert platform] is dead,” or digital products are “saturated.”

But in reality, they just need to make a few tweaks to their marketing.

So sad.

Well, we’ve got some good news:

This doesn’t have to be you.

Over the last 5 years, we’ve written over 60,000 social posts and sent 10,000+ emails—making virtually every marketing mistake possible along the way.

But, in that same time, we’ve made over $15,000,000 marketing and selling our digital products.

So, we’ve finally cracked the code—and now we want to share it with you.

Product Marketing 101

There are 3 simple steps to consistently sell your $350 digital product:

  1. Attract attention by talking about the ideas in and around your product on social media (think 𝕏, LinkedIn, & YouTube).

  2. Convert this attention to email subscribers by offering an irresistible reason to join your list (not just boring “updates!”).

  3. Turn subscribers into buyers with emails that educate first and sell naturally (without feeling pushy or desperate).

The most beautiful part about this model?

It’s cheap!

No expensive ad campaigns. No complicated affiliate programs.

Just a simple, reliable funnel turning your content into $350 Stripe notifications, day after day.

And we’re putting all our marketing and funnel secrets inside Low-Ticket Launchpad.

Here’s a quick preview of Mini-Course #2: Product Marketing & Monetization Mastery

Inside, you’ll get our complete marketing blueprint:

This is everything we wish someone would have explained to us at the beginning of our digital product journey in late 2020.

(We would have made a lot more money, a whole lot faster, if we’d known all of this sooner!)

image - 2025-04-06T154251.367.png

Ready to become a Digital Product Builder?

We’ve come to the end of our crash course on the 4 pillars of being a Digital Product Builder.

But I can still hear that voice in your head asking:

“Does this actually WORK in the real world? For real people?”

Tomorrow’s email will answer this exact question.

We’re sharing examples of Digital Product Builders who’ve built multi-million dollar businesses from simple $350 products.

Plus, the stories of complete beginners who have recently become Digital Product Builders and are CRUSHING it.

{% unless subscriber.tags contains "Internal - Low Ticket Launchpad - Joined Waitlist" %}

But I just noticed…

It looks like you haven’t joined the Low-Ticket Launchpad waitlist yet!

So, if you want to get your hands on all of our social strategies, funnel secrets, and the email sequences you need to sell your $350 digital product on autopilot…

Then be sure to join the waitlist so you don’t miss when the product drops!

Click here to join 3,000+ others on the Low-Ticket Launchpad Waitlist.

{% else %}

As a reminder, if you’ve missed any of our Low-Ticket Launchpad countdown emails, you can read them all here.

Our goal with these emails is to give you a free masterclass on the 4 pillars of building a profitable, low-ticket digital product.

These are the same frameworks we’ve used to make over $15,000,000 in digital product sales so we want to make sure you understand them—even if you don’t end up joining us inside Low-Ticket Launchpad.

{% endunless %}

Speak to you tomorrow!

Chat soon,

Dickie & Cole

{% unless subscriber.tags contains "Internal - Low Ticket Launchpad - Joined Waitlist" %}

PS… You’re not on the waitlist for Low-Ticket Launchpad.

All it takes is 2 clicks to join, so if you want to be the first to know when the product drops (and start putting these frameworks into practice right away), then click the link below.

Click here to join the Low-Ticket Launchpad Waitlist.

{% else %}

PS… You’re on the waitlist!

If you’re reading this, that means you’re already on the Low-Ticket Launchpad waitlist—so you’ll be the first to know once the product goes live (and unlock special early bird bonuses).

{% endunless %}

PPS… Terrified sending too many emails will have people calling you “spammy?”

We felt this exact fear when we launched Ship 30 for 30 nearly 5 years ago.

But what we’ve found, to be honest, shocked us:

The more emails you send, the more money you make.

Our subscribers keep going up, too. Sending more emails didn’t create an exodus of subs.

And the ones that do unsubscribe?

Good!

Why waste your energy on those who don’t want your expertise and will never become customers?

Everyone else on your list is waiting for you to help them—and by using the frameworks inside Low-Ticket Launchpad, you can do exactly that.

Saturday April 5th - All These Creators Have Digital Products

Subject: Earn 7-figures selling digital products? 🤔

Preview Text: Case studies inside!

Copy:

Hey Future Digital Product Builder!

2 days until Low-Ticket Launchpad goes live!

{% unless subscriber.tags contains "Internal - Low Ticket Launchpad - Joined Waitlist" %}

(And remember, the product will only be available for sale next week—from Monday, April 7th to Monday, April 14th. After that, it’ll be gone forever. So don’t forget to join the waitlist so you’re the first to know when it drops!)

{% else %}

(And remember, the product will only be available for sale next week—from Monday, April 7th to Monday, April 14th. After that, it’ll be gone forever.)

{% endunless %}

Over the last 5 days, we’ve covered the 4 key pillars you need to turn a $350 digital product into a 6 or 7-figure online business.

We know this works because it’s how we’ve sold over $15,000,000 worth of digital products—$2,000,000 alone coming from low-ticket offers.

But it hasn’t just worked for us.

So today, we’ll look at some case studies—so you can see these 4 pillars in action for yourself.

We’ll look at 3 examples:

  1. Justin Welsh

  2. Codie Sanchez

  3. Daniel Bustamante and Matthew Brown

Why these 3?

Because studying Justin and Codie shows how far you can scale low-ticket digital products (hint: to the moon!).

And looking at Daniel and Matthew shows how possible this is for someone just getting started.

(Spoiler: they only started writing on LinkedIn and building their email list seriously about 7 months ago and they’ve just launched their first digital product!)

Let’s dive in!

Case Study #1: Justin Welsh

Justin Welsh has around 720,000 followers on LinkedIn, over 523,000 on X, and 175,000+ email list subscribers.

And he’s driven the majority of his $6 million lifetime sales with 2 digital products:

So, how has he done it?

Well, he executes the Digital Product Builder Pillars flawlessly.

First, he writes social content to attract attention and then plugs either an opt-in or his Saturday Solopreneur newsletter to convert this attention into email subscribers.

Just look at how he uses credibility AND tangible benefits in his CTA for his free, 21-day challenge:

image - 2025-04-06T154552.889.png

He then uses his newsletter to drive people to buy his various low-ticket digital products:

image - 2025-04-06T154543.237.png

Now, let’s look at The Content OS landing page.

This course offers tangible outcomes, allowing the customer to write:

  1. A high-quality newsletter

  2. 6-12 pieces of high-performing social content

Every single week.

(Can you see the other Digital Product Builder pillars at work here?)

image - 2025-04-06T154534.543.png

No wonder Justin has made millions of dollars selling low-ticket digital products!

Now, on to our next case study!

Case Study #2: Codie Sanchez

Codie Sanchez has around 440,000 followers on LinkedIn, over 570,000 on X, and 750,000 email list subscribers.

Her low-ticket digital product is called The Seller Financing Navigator, priced at $100.

And Codie follows the Digital Product Builder playbook.

She writes content on X and then plugs her free opt-in “130 Boring Businesses I Like To Invest In”:

image - 2025-04-06T154521.475.png

Then, she uses her newsletter to convert these subscribers into customers for her various digital products, including the Seller Financing Navigator:

image - 2025-04-06T154510.750.png

Check out all the tangible outcomes this $100 course delivers:

image - 2025-04-06T154458.161.png

Alright, we’ve covered two big hitters so you can see how far you can scale low-ticket digital products.

But now I can hear what you’re thinking:

“But Dickie… Cole… these are outliers! I can never be as big as Justin Welsh or Codie Sanchez!”

Luckily for you, to make money selling digital products on the internet, you don’t need to be.

And that’s where our final case study comes in.

Case Study #3: Daniel Bustamante & Matthew Brown

Daniel and Matthew have a combined following of around 30,000 on LinkedIn. And they just launched their first digital product: Inbound Sales Ninja for $499.

But the best part?

They only started seriously building their LinkedIn audience & email list 7 months ago and spun up their digital product in the last 4 weeks.

When they launched, they sold out their product and made $14,673 in the process:

image - 2025-04-06T154446.653.png

And both Daniel and Matthew used the frameworks inside Low-Ticket Launchpad to:

Now, full transparency, we’ve worked with Matthew before to build a digital product AND Daniel is a member of our all-star team here at Ship 30 (he’s our Head of Marketing!).

So they applied the frameworks we put inside **Low-Ticket Launchpad—**and got amazing results.

Plus, it’s only their first launch! Now they have these frameworks, they can keep making money on the internet, forever.

So, what’s the secret sauce here?

How have Justin, Codie, and Daniel & Matthew created these income streams for themselves?

They’re Digital Product Builders.

And they’ve mastered the 4 pillars of being a Digital Product Builder:

And inside Low-Ticket Launchpad, we give you the full blueprint on how you can do the same.

{% unless subscriber.tags contains "Internal - Low Ticket Launchpad - Joined Waitlist" %}

So if you haven’t joined the waitlist yet, then make sure you do that—we wouldn’t want you to miss out when the product drops and the early bird bonuses!

Click here to join the Low-Ticket Launchpad Waitlist (and join X,000+ Digital Product Builders).

{% endunless %}

Chat soon,

Dickie & Cole

Co-Founders of:

Ship 30 for 30

Premium Ghostwriting Academy

Write With AI

Typeshare

{% unless subscriber.tags contains "Internal - Low Ticket Launchpad - Joined Waitlist" %}

PS… You’re not on the waitlist yet!

But don’t worry, it only takes 2 clicks to join (so you can access those early bird bonuses when they drop).

Remember, the product will only be available for sale from Monday, April 7th to Monday, April 14th.

After that, it’ll be gone forever.

Click here to join the Low-Ticket Launchpad Waitlist.

{% else %}

PS… If you’re reading this, you’re already on the Low-Ticket Launchpad waitlist—so you’ll be the first to know once the product goes live (and get those early bird bonuses!).

If you’ve missed any of the previous walkthrough emails on how to become a Digital Product Builder, you can read them all here.

{% endunless %}

PPS… Think all these examples means digital products are “saturated” (and you won’t make any money)?

Now, do you think the pizza restaurant niche is saturated?

We don’t know about you, but there are TONS of pizza restaurants in our neighborhood (from Italian, to Chicago-style…) and they keep opening up new locations. So they must be making money!

So, the mere fact that people are making money selling digital products on the internet (and they keep making them money) PROVES there is a demand for digital education.

And with Low-Ticket Launchpad, you can capitalize on this exploding space—it’s expected to reach a value of $203 billion in 2025.

So… make sure you get your, ahem, slice of the pizza! 😉

image - 2025-04-06T154428.979.png

Sunday April 6th - Bring It All Together / Tomorrow Is Launch Day

Subject: How to make internet money on autopilot, forever 💰

Preview Text: (apply these concepts)

Copy:

Hey there!

Low-Ticket Launchpad goes live TOMORROW!

Low-ticket LAUNCHPAD (8).png

Gaahhh… we’re so excited!

{% unless subscriber.tags contains "Internal - Low Ticket Launchpad - Joined Waitlist" %}

(And remember, the product will only be available for sale next week—from Monday, April 7th to Monday, April 14th. After that, it’ll be gone forever. So don’t forget to join the waitlist so you’re the first to know when it drops!)

{% else %}

(And remember, the product will only be available for sale next week—from Monday, April 7th to Monday, April 14th. After that, it’ll be gone forever.)

{% endunless %}

But before we release the product out into the world…

Let’s tie the 4 Pillars together, shall we?

To become a Digital Product Builder so you make money on the internet from selling digital products, you need 4 key components:

Because when you combine each of these Pillars, there’s no reason why you can’t start to earn 6 (or even 7) figures selling low-ticket digital products.

We’ve seen how creators like Justin Welsh and Codie Sanchez earn millions every year selling their digital products.

Plus, even smaller creators are printing money with these frameworks (like our very own Daniel Bustamante here, who only just started seriously building on LinkedIn & his email list 7 months ago):

image - 2025-04-06T154727.765.png

We know these frameworks work because we see so many others doing it around us, both people who’ve been in the game for years AND creators & writers who are just starting out.

And we’d love to help you do the same.

Tomorrow is launch day!

That’s why we are so excited to go deep into each of these 4 Pillars with you inside Low-Ticket Launchpad.

This is a PROVEN roadmap you can use to create your own $350 digital product and print digital dollars… forever.

We’ve used this entire playbook to make over $15,000,000 as Digital Writers in the last 5 years.

And we can’t wait to share it with you!

{% unless subscriber.tags contains "Internal - Low Ticket Launchpad - Joined Waitlist" %}

So, if you haven’t joined the waitlist yet, this is your last chance.

When you join the waitlist, you’ll be the first to hear when the product is released (and get access to our early bird bonuses!).

Click here to join the Low-Ticket Launchpad Waitlist—before it’s too late!

{% endunless %}

Chat tomorrow,

Dickie & Cole

Co-Founders of:

Ship 30 for 30

Premium Ghostwriting Academy

Write With AI

Typeshare

{% unless subscriber.tags contains "Internal - Low Ticket Launchpad - Joined Waitlist" %}

PS… Still not on the Low-Ticket Launchpad waitlist?

Then let’s fix that (it only takes 2 clicks).

Click here to join the Low-Ticket Launchpad Waitlist.

{% else %}

PS… Boom, you’re in!

If you’re reading this, that means you’re already on the Low-Ticket Launchpad waitlist—all you need to do is sit back and wait for tomorrow.

{% endunless %}

PPS… Think you need a “unique” digital product idea for people to buy?

This is a big faulty belief people have just before launching their first digital product.

But the truth is, the execution AND your unique perspective matter more than complete novelty.

Most successful products aren’t the first in their category, but people still buy them.

Why?

Because all people really crave is help from someone a few steps ahead of wherever they are.

Spoiler alert: this is you—and we can’t wait to help you build your own $350 digital product with Low-Ticket Launchpad.

image - 2025-04-06T154710.411.png

M2: Launch Sequence - Launch Sequence

Monday April 7th - Launch Day / Offer Stack + Expiring Bonuses

Subject: [LAUNCH DAY] Low-Ticket Launchpad is LIVE!

Preview text: Turn what you know into a money-printing machine.

Copy:

Today’s the day!

Low-Ticket Launchpad is officially LIVE!

Low-ticket LAUNCHPAD (11).png

It’s time to…

Create & Sell Your First (Or Next) $350 Digital Product

This is how you take “what you know”—your expertise, knowledge, & experience—and use it to make internet money on autopilot, forever.

And to show you how, we’re going to give you a full behind-the-scenes tour of everything you’ll unlock when you join us inside Low-Ticket Launchpad—including bonuses for all you action takers!

Low-Ticket Launchpad is our ****Internal Playbook for when we launch any $350 digital product and it’s packed with the frameworks we’ve used to make $15,000,000 from selling educational digital products online.

So, let’s go through a full break down of everything you get when you jump inside:

Let’s dive in!

Mini-Course #1: Product Creation Playbook ($1,500 Value)

LTL Skool Banners (1) (1).png

Inside the Product Creation Playbook is everything you need to:

And tons more!

Here’s a break down of the 8 modules inside this mini-course:

This mini-course has everything you need to build a $350 digital product.

But the next mini-course is how you sell and scale your product to create your very own internet money printing machine.

Mini-Course #2: Product Marketing & Monetization Mastery ($3,000 Value)

LTL Skool Banners (5) (1).png

Inside Product Marketing & Monetization Mastery is everything you need to:

And tons more!

Here’s a break down of the 9 modules inside this mini-course:

This mini-course has everything you need to market and sell your $350 digital product.

And to give you a sneak peek, here are just some of the modules waiting for you inside Low-Ticket Launchpad:

CleanShot 2025-04-02 at 13.42.31@2x.png

But that’s not all…

Lifetime Access To Our Low-Ticket Launchpad Private Skool Community ($300 Value)

You will also get LIFETIME access to our Low-Ticket Launchpad Skool community.

Inside, you’ll be able to share your learnings, engage in thought-provoking discussions, and connect with other Digital Product Builders like yourself!

So even though Low-Ticket Launchpad is a self-paced course, you won’t be going at it alone.

Normally access to this community would cost $300.

And, to sweeten the deal for all you action-takers…

{% if subscriber.tags contains "Internal - Low Ticket Launchpad - Joined Waitlist" %}

Because you took action FAST and joined the waitlist (thank you for committing to becoming a Digital Product Builder so quickly), here are your early bird bonuses:

{% endif %}

[EXPIRING BONUS #1] Viral Drop Playbook ($1,000 Value)

LTL Skool Banners (7) (1).png

This is our step-by-step system on how to make a social post go viral by creating irresistible free assets in exchange for engagement—and turn likes & comments into hundreds (if not thousands) of new email subscribers.

We’ve used this playbook to attract thousands of subscribers to our list (and we, to this day, use it every single week!).

Inside this bonus module, we’ll walk you through how to:

If you’ve been struggling to grow your email list organically (and sell more products), this is the fastest, most cost-effective growth strategy we’ve ever developed.

And just to show you how powerful this technique can be, here’s a recent Viral Drop Dickie launched on LinkedIn (look at the number of comments the post got!):

image - 2025-04-06T155009.091.png

NOTE: This bonus is only available for people who join Low-Ticket Launchpad by Wednesday, April 9th at midnight EST—after that it’ll be gone!

[EXPIRING BONUS #2] Product Traffic Vault ($800 Value)

LTL Skool Banners (3) (1).png

We want to make it as easy as possible for you to generate organic traffic (that you can then turn into sales of your $350 product!).

Which is why we’re including our Product Traffic Vault as an extra bonus.

These are the top 30 posts we’ve seen crushing across LinkedIn and 𝕏. And we’ve put them all in one place and templatized them for you.

Inside the vault, you’ll get:

So, if you’re tired of wasting hours creating content that gets buried by the algorithm, our Product Traffic Vault will give you immediate access to social post templates that actually get attention.

Plus, you’ll get an AI prompt so you can take any viral post you see and generate niche-specific content in a matter of seconds.

NOTE: This bonus is only available for people who join Low-Ticket Launchpad by Friday, April 11th at midnight EST—after that it’ll be gone!

Wowza! That’s a lot!

But we wanted to make sure you understood just how much was inside Low-Ticket Lauchpad—which you might not fully gather from the landing page alone.

To recap, here’s what’s inside:

This is a total value of $4,500.

Plus, you’ll get free access to:

Which is another $2,100 of value…

Making a grand total value of $6,600.

But if you purchase now, Low-Ticket Launchpad will only be $350.

This is why we believe Low-Ticket Launchpad is the single most valuable product on how to build a low-ticket digital product on the Internet.

{% if subscriber.has_offer contains "no" %}

So, if you’re looking to finally build your first digital product, attract ready-to-buy customers, and monetize “what you know”, we’d love to have you.

{% else %}

So, if you’re looking to finally build a digital product (or upgrade an existing one), attract ready-to-buy customers, and monetize “what you know”, we’d love to have you.

{% end if %}

Click here to join other Digital Product Builders earning millions of dollars ($$$) on the Internet.

Now…

You might be thinking…

{% if subscriber.has_offer contains "no" %}

“Once I Have {Your Usual Excuse}… THEN I’ll build my first digital product.”

{% elsif subscriber.has_offer contains "infoproducts" %}

“Once I have {Your Usual Excuse}… THEN I’ll build my next digital product.”

{% elsif subscriber.has_offer contains "services" %}

“Once I’ve built my service business to a certain revenue… THEN I’ll build a digital product.”

{% else %}

“Once I have {Your Usual Excuse}… THEN I’ll build a digital product.”

{% endif %}

But this is just another way for you to procrastinate… and gets you no closer to your goals.

Because there will never be a perfect time to start, so you may as well get started right now.

Untitled design - 2024-11-21T161437.930.png

You are sitting on $100,000+ worth of knowledge you can easily monetize as a Digital Product Builder.

So let’s unlock it, together.

Click here to become a Digital Product Builder with Low-Ticket Launchpad.

See you inside!

Dickie & Cole

Co-Founders of:

Ship 30 for 30

Premium Ghostwriting Academy

Write With AI

Typeshare

PS… Want to see inside Low-Ticket Launchpad BEFORE you buy?

Then click here to access the second module of the Product Creation Playbook for FREE.

But we’re only leaving this up for the rest of the week.

After that, the only way you’ll be able to access it is if you buy Low-Ticket Launchpad.

Click here to access this free module of the Product Creation Playbook.

LTL Skool Banners (6) (1).png

[Waitlist + Clickers Only] Monday April 8th - “I’m not ready to launch a product”

Subject line: Not ready to launch a digital product?

Preview text: Read this:

Copy:

Hey there!

{% if subscriber.tags contains "Internal - Low Ticket Launchpad - Joined Waitlist" %}

When you joined the waitlist for Low-Ticket Launchpad, you took the first step to building a successful, money-making digital product.

So kudos to you for making that commitment to yourself!

{% elsif subscriber.tags contains "Internal - Low Ticket Launchpad - Clicker" %}

We saw that you took a quick look at the sales page for Low-Ticket Launchpad—we’re happy to see you want to become a Digital Product Builder!

{% end if %}

But we noticed you haven’t joined the XXX others who have already started their digital product journey inside Low-Ticket Launchpad.

Now, we’re glad you’re being thoughtful about this next step—this careful decision-making is something we’ve seen time and time again from our most successful students.

So, with this in mind, we wanted to answer a question we saw from ~30+ people who were on the fence about LTL but ended up joining after reading it.

We sent them this response directly and wanted to share with you as well:

“I’m not ready to launch a digital product—is this for me?”

After mentoring 10,000+ writers & creators over the last 5 years, when someone asks us a question about whether they’re “ready” to launch any kind of product, they’re really thinking about 1 of these 4 sub-questions.

So let’s get into the nitty-gritty and answer them:

  1. “Shouldn’t I build more credibility in my space before launching my product?” Here’s the crazy thing about this question: creating and selling a successful digital product is itself one of the fastest ways to build credibility in your space. The Product Creation Playbook inside LTL shows you how to leverage your existing knowledge and position it in a way that establishes you as an authority.

  2. “Are my ideas refined enough yet to package into a product?” We struggled with this when we first started out, too. And over the years, we’ve created a checklist we run through before we launch a digital product to make sure what we’re sharing is of the highest quality and the most value to our customers. Plus, our curriculum creation framework focuses on helping you refine your ideas to deliver your results for your customers. We’ve put both of these (and more) inside LTL.

  3. “Should I wait until I’ve mastered every aspect of my topic?” To create a successful digital product, you don’t need to be the master of a topic. Instead, you just need to help people a few steps behind you. We’ve seen time and time again that customers value clarity and actionable steps over getting the “complete” picture (if that’s even possible!). So, we’re confident you can create a highly valuable product with the knowledge you already possess.

  4. “Don’t I need to do more research and testing before I can confidently sell something?” Excessive research and testing is a form of procrastination. Avoid it! Low-Ticket Launchpad gives you our proven templates and frameworks that have already been tested (we have thousands of testimonials and $15,000,000 in sales to prove it!), so all you have to do is follow the playbook because we know they work.

Inside Low-Ticket Launchpad, we’ve got tons of resources to help you create a $350 digital product with what you know…

Even if you don’t feel “ready”:

And more.

Want a FREE sneak peek inside Low-Ticket Launchpad?

In this free taster, Cole walks through how to outline your product’s curriculum so you can deliver a high-quality product for your customers (even if you don’t think you’re not “ready” to sell a $350 digital product).

Click here to get a taste of all the value packed inside Low-Ticket Launchpad.

Untitled design - 2025-04-04T174228.095.png

Otherwise, if you’re ready to start building your first (or next) digital product, click the link below to grab your copy & get started:

Click here to join XXX others who’ve already joined Low-Ticket Launchpad.

See you inside!

—Dickie & Cole

Tuesday April 8th - Spend $350 To Sell $350 Digital Products Forever & Not Selling Time, Selling A Product (vs Services, Cohort, etc)

Subject: Invest once, sell forever 🤑

Preview text: (by printing money on the internet)

Copy:

Hey there!

Yesterday, we launched Low-Ticket Launchpad—and the response has been amazing!

Inside is your roadmap to building a $350 digital product you can sell on autopilot, forever:

Every single digital product we’ve launched over the last 5 years uses these pillars—and it’s helped us generate over $15,000,000 in sales.

But we won’t sugarcoat it:

This takes work.

We’ve made hundreds of embarrassing mistakes and wasted thousands of hours figuring this out through painful trial and error.

Selling a digital product isn’t some “get rich quick scheme”—you’ll need to roll up your sleeves, go through each module, apply our frameworks, and build your $350 digital product.

image - 2025-04-06T155441.032.png

But here’s the magic of investing in education like this:

You invest $350 ONCE to sell $350 products FOREVER.

You’re paying a tiny fraction of your earning potential now in return for almost unlimited upside:

And the best part?

You skip the 5-year learning curve we’ve been through.

Instead of having to build your digital product from scratch, you get to be 20 steps ahead using the frameworks it’s taken us years to master.

“But Dickie… Cole.. haven’t you guys said selling services is the fastest path to making cash as a writer?”

Absolutely! And we stand by that.

But here’s the ceiling you hit when you ONLY sell services:

You’re still trading hours for dollars—and the brutal truth is your time doesn’t scale.

Sure, you could build an agency, but that means hiring employees, managing people, and dealing with all the other headaches that comes with that.

(Cole learned this the hard way scaling his ghostwriting agency!).

And no matter how efficient you get, there’s always a limit because you’re constrained by human capacity.

{% if subscriber.has_offer contains "services" %}

And no, we’re not saying shut down your service business!

Instead, use digital products as a flywheel to power and accelerate your business:

Now, remember our case study of Daniel Bustamante and Matthew Brown from a few days ago?

(No worries if not—here’s the TL;DR: They started building 7 months ago, just sold out their first digital product launch, and made $14,673.)

This is exactly what they’re doing with their product, Inbound Sales Ninja.

They’ve packaged up their knowledge from their service into a digital product so, when people go through the course, it creates demand for their high-ticket services.

Think of your digital product as just another spoke on your marketing flywheel that’ll keep compounding for you over time, boosting your income AND helping you land more service clients.

It’s just an extension of their LinkedIn content:

image - 2025-04-06T155427.207.png

{% end if %}

But with digital products, there is no ceiling.

You’re selling “digital air”—once created, your cost to deliver another copy is massively reduced.

As long as you keep your attention engine humming, emails flowing, and funnel converting, you can scale this business to the moon (we have the exact tech, marketing, and funnel blueprint you need inside Low-Ticket Launchpad).

(Just look at the millions of dollars Justin Welsh has made with low-ticket digital products!)

And these kinds products need way less fulfillment than:

Or any other high-touch product and internet income stream.

So, are you ready to break free from the “time-for-money” trap?

Then we’d love to have you inside Low-Ticket Launchpad.

{% if subscriber.currently_writing contains "yes" %}

And because you’re already writing online, you’re one step ahead of everyone else!

You’re already sharing your insights, knowledge, and experience for free.

Now, let’s package that expertise up into a $350 digital product and start monetizing it.

{% else %}

Now, we know what you’re thinking:

“But I’m not even writing online yet! How can I build a digital product if I don’t have an audience or I’m not posting online?”

Well, don’t worry. This is actually a GOOD thing.

You’re starting with a blank page. You can start writing online and building an audience with these frameworks in mind so you can monetize faster with a digital product faster than someone who’s already writing online (and has picked up a ton of bad habits).

Plus, inside Low-Ticket Launchpad, we’ve included our Social Content Generator so you can start writing content (and testing ideas) as soon as possible.

And if you purchase today, you’ll get the two fast action bonuses: The Viral Drop Playbook and Product Traffic Vault.

We use these to a) attract millions of impressions every month and b) convert them into email subscribers (and then customers).

So, ready to get started?

{% end if %}

Click here to jump inside Low-Ticket Launchpad.

Chat soon,

—Dickie & Cole

PS… Want to hear what other creators are saying about our frameworks?

We’re big fans of Justin Welsh (and we spend time studying him!)

He’s a fantastic writer and we love his digital products.

So, it’s awesome to see how our frameworks have helped him on his own journey.

Click here to get started.

Mini Courses - Layout 2 (12).png

Tuesday April 8th - Social Proof Email

Subject line: Re: [LAUNCH DAY] Low-Ticket Launchpad is LIVE!

Preview text: See you in there?


Hey there!

Yesterday, we officially launched Low-Ticket Launchpad—and the response we’ve gotten so far has been AWESOME.

**In fact, over XXX+ people have joined and introduced themselves to the community already:**

<SCREENSHOT>

So if you missed the launch yesterday (don’t worry, we know life is busy—especially this time of year), here’s the link to join:

## [Click here to join XXX+ other writers & creators inside Low-Ticket Launchpad.]([https://ship.samcart.com/products/low-ticket-launchpad](https://ship.samcart.com/products/low-ticket-launchpad "https://ship.samcart.com/products/low-ticket-launchpad"))

`{% if subscriber.tags contains "Internal - Low Ticket Launchpad - Joined Waitlist" %}`

_And don’t forget_—since you joined the waitlist, you will get two extra bonuses for free:*

`{% else %}`

_And since we like to reward action takers, here are your bonuses when you join Low-Ticket Launchpad for free):_

`{% endif %}`

- **The Viral Drop Playbook**: If you've been struggling to grow your email list organically (and sell more products), this is the fastest, most cost-effective growth strategy we've ever developed.

- **Product Traffic Vault:** If you're tired of wasting hours creating content that gets buried by the algorithm, our Product Traffic Vault will give you immediate access to social post templates that actually get attention.

But now, the best part:

**We also wanted to share a handful of introductions from other Digital Product Builders who’ve already joined.**

Just to give you a better sense of how diverse the group is (but also how similar everyone’s goals and challenges are).

- “Intro 1”
    
- “Intro 2”
    
- “Intro 3”
    
- “Intro 4”
    
- “Intro 5”
    

**As you can see, there’s a very rich and diverse group of writers inside Low-Ticket Launchpad.**

But they all have the same goal:

To create and sell their own $350 digital product.

So if you’d like to do the same this year (and in the future!), we’d love to give you our playbook.

[**Click here to join XXX+ others who’ve already joined Low-Ticket Launchpad.**](https://ship.samcart.com/products/low-ticket-launchpad "https://ship.samcart.com/products/low-ticket-launchpad")

See you inside!

—Dickie & Cole

---

## Wednesday April 9th - Dickie’s Story & Early Ship 30 Mistakes / 1ST BONUS EXPIRES

**Subject line:** How a beginner writer made $5,000,000

**Preview text:** Master this to build a 7-figure business

**Copy:**

Dickie here.

And that beginner writer I talk about in the subject line?

Yup, that’s me.

Today, I want to share my journey from being stuck in a soul-sucking corporate job on Wall Street to, 5 years later, making $5,000,000 selling a digital product on the internet.

And I don’t tell this story to brag.

`{% if subscriber.has_offer contains "no" %}`

No, I tell it so you can see that **I was once just like you**—I didn’t have a product to sell, and I was just trying to figure things out as I went along.

`{% elsif subscriber.has_offer contains "infoproducts" %}`

No, I tell it so you can see the massive potential of following a proven roadmap to **help you sell and scale your digital product.**

`{% elsif subscriber.has_offer contains "services" %}`

No, I tell it so you can ****see the massive potential of building a $350 digital product so you can diversify & **add to the services revenue you’re already generating.**

`{% elsif subscriber.has_offer contains "both" %}`

No, I tell it so you can see the massive potential of building a new (or upgrading your existing) digital product to **help you accelerate product sales AND your services business.**

`{% else %}`

No, I tell it so you can see that **I was once just like you**—I didn’t have a digital product to sell, and I was just trying to figure things out as I went along.

`{% end if %}`

### In early 2020, I started a newsletter—even though I hated writing in college.

I’d seen how people who could write got the best projects, were promoted quicker, and were the most respected at the hedge fund I worked at.

But my weekly newsletters were only being read by my mom and my sister—and while their feedback was great, I knew I needed a faster way to improve my skills.

So, to try and get more eyeballs on my writing, I started publishing on X (Twitter).

I set myself a challenge:

# Write & publish a thread every day for 30 days.

I’d curate my takeaways from all the podcasts I was listening to every morning before my 9 to 5 on Wall Street.

After all, what did I have to lose?

- **Worst-case scenario:** I’d clarify my thinking by writing about my favorite investors, entrepreneurs, and creators.
    
- **Best-case scenario:** something else would happen to make it worthwhile (this could’ve been anything, I had no idea what to expect).
    

After 27 days, I was seeing almost zero progress:

- Barely any likes
    
- Hardly any comments
    
- And a disappointingly low number of shares
    

I published my 28th thread and went to bed, thinking nothing of it.

# Overnight, the thread went viral and I woke up to hundreds of new followers.

Naval Ravikant had retweeted the thread.

And people started sending me DMs, thanking me for pulling together all the material (which was a break down of the thinking of Balaji Srinivasan, an entrepreneur and investor I looked up to).

This blew my mind—and I knew I was onto something with this 30-day challenge idea.

A simple daily writing habit and publishing ideas on the internet had caught the attention of people I admired so I decided it would be fun to help other people do this too.

So, one Tuesday evening, I tweeted this:

![Screenshot 2023-11-14 at 9.53.02 AM.png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/006f4dfcb2a942bbadf3f9c1c6d70fe04a5ead001f9142adaf3bc6d21a820bf5 "Screenshot 2023-11-14 at 9.53.02 AM.png")

### I only had around 1,000 followers at the time—so I wasn’t sure if it’d get much traction.

But after tweeting about this “accountability group” I was making, all of a sudden 50+ people were paying money to join what quickly became the 1st cohort of Ship 30 for 30.

And creating this first cohort is how I got put in contact with my co-founder, Nicolas Cole.

### Fast forward 12 months, Ship 30 was doing 7 figures (!) in revenue.

Of course, this isn’t to say it was plain sailing all the way.

Cole and I have made a ton of mistakes and learned some hard lessons over the last 5 years.

As Digital Product Builders, we had to quickly master the 4 pillars we walk through inside [**Low-Ticket Launchpad**](https://ship.samcart.com/products/low-ticket-launchpad "https://ship.samcart.com/products/low-ticket-launchpad").

# To build and scale Ship 30, I was frantically figuring out these skills:

- **Pillar #1: Product Creation.** I’d found an idea that seemed to work, but it would take me months to turn it into a profitable product that solved my target customer’s problems AND delivered real outcomes.
    
- **Pillar #2: Product Offer & Pricing.** It took me months to slowly increase the price of Ship 30 from $50… to $99… and eventually $350+. But if I’d know how to build an irresistible product offer right from the start, I would’ve been able to charge a lot more, a lot sooner.
    
- **Pillar #3: Product Tech Stack.** I had no idea how to build a “digital product engine” that could sell for me on autopilot, 24/7/365. I tested dozens of pieces of software, and only now do I feel like our engine is humming.
    
- **Pillar #4: Product Marketing & Monetization.** After years of experimenting with different content strategies, I’ve finally figured out how to generate attention, capture it, and then turn impressions into customers through email and word-of-mouth marketing.
    

But the overwhelmingly positive response I got from the first cohort of Ship 30 for 30 is what convinced me to continue building myself as a writer online—and perfecting these skills.

Because mastering these Pillars is what helped me make 7 figures from Ship 30 in the first 12 months and then over $5,000,000 since then.

### This is why I am so excited to help YOU become a Digital Product Builder with Low-Ticket Launchpad.

This is the exact roadmap I wish I had when I first start writing online in early 2020.

So, instead of fumbling your way through months (and even years) of mistakes and hard lessons trying to build a digital product by yourself, fast track your progress with us.

# And remember: the first bonus expires tonight!

`{% if subscriber.tags contains "Internal - Low Ticket Launchpad - Joined Waitlist" %}`

Because you took action FAST and joined the waitlist (thank you for committing to becoming a Digital Product Builder so quickly), you get access to our early bird bonuses for free.

`{% endif %}`

But if you don’t invest in **Low-Ticket Launchpad** before midnight EST, tonight, you’ll lose access to our first bonus: **The Viral Drop Playbook.**

![LTL Skool Banners (8) (1).png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/5cb48da2d4694b78b581f9452b6444faafd687d5674a48f7999b21eb625a77b1 "LTL Skool Banners (8) (1).png")

We’ve used this playbook to attract thousands of subscribers to our list (and we, to this day, use it every single week!).

Inside this bonus module, we’ll walk you through how to:

- Create the perfect Viral Drop asset (so people will actually comment on your post)
    
- Write high-converting social media copy to drive massive engagement
    
- Set up an automated delivery system to deliver the asset
    
- Write a simple email flow to nurture your new subscriber & land sales (all on autopilot)
    

If you've been struggling to grow your email list organically (and sell more products), this is the fastest, most cost-effective growth strategy we've ever developed.

But if you don’t purchase before midnight EST tonight, you’ll lose access to it… forever!

## [Click here to get Low-Ticket Launchpad (and claim your bonuses before it's too late!).](https://ship.samcart.com/products/low-ticket-launchpad "https://ship.samcart.com/products/low-ticket-launchpad")

See you on the inside!

—Dickie

**PS… Worried this is another “all fluff, no action” course?**

Well, I can tell you, I’m ALLERGIC to those kind of courses.

_(Yup, I’ve wasted hundreds—if not thousands of dollars on them, too)._

So that’s why I create digital products packed with video explainers, AI prompts, examples, templates and more.

This is everything you need to build your own $350 digital product—from two guys who’ve done it over and over again (so we know this stuff really works!).

[**Click here to get started.**](https://ship.samcart.com/products/low-ticket-launchpad "https://ship.samcart.com/products/low-ticket-launchpad")

![Heading (4).png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/7bb871f0af6043f4a04b47720d37d5f21d1e7946cc2f46399832dfaa7a76060a "Heading (4).png")

---

## [Waitlist + Clickers Only] Wednesday April 9th - “**I’m not an expert in anything” -** Bonus Expiration Reminder

**Subject line**: “I’m not an expert! Can I sell a $350 product?”

**Preview text**: Yes! (and here’s why)

**Copy:**

Hey there!

The biggest lesson we’ve learned helping 10,000+ people start writing online:

**Everyone is an expert in something.**

No matter who you are, inside your brain there are:

- Lessons
    
- Mistakes
    
- And frameworks
    

That people would pay good money for.

You have an unbelievable amount of **valuable** information to share with the world.

# **But are you “enough” of an expert to sell a $350 digital product?**

Like we said on Monday, we’re glad you're being thoughtful about these questions because we see this same careful decision-making in so many of our most successful students.

And over the last few days, ~70 of you have been asking us if you need to be an “expert” to create and sell a digital product.

So, to know whether you’ve got enough expertise to build a $350 digital product, here are some questions we get asked when people don’t consider themselves “experts”:

1. **Is my knowledge unique or specialized enough to sell?** The simple answer is… yes! The “uniqueness” you bring to a digital product comes from combining what you know, your perspective, and your approach. And inside **Low-Ticket Launchpad**, we help you uncover this (and choose the most “sellable” idea) and tailor it to your ideal customer. Plus, you don’t need to be the next Steve Jobs to sell a digital product. The most successful digital products come down to presenting your knowledge in an accessible, actionable way.
    
2. **Why would people pay for my information when they can find it for free online?** Ahh, one of our favorite questions! People don’t just pay for information. They pay for organization, curation, structure, and accountability. The internet is flooded with contradictory advice so your customers will happily pay $350 to skip the confusion and get a proven step-by-step system. **Low-Ticket Launchpad** gives you our proven curriculum structure that turns scattered information into a cohesive product customers will happily pay $350 for.
    
3. **"Don't I need credentials or qualifications to position myself as an expert?"** Here’s a broader trend we’re noticing in the online education space. “Traditional” credentials are becoming less relevant. Instead, results and practical expertise matter most. Our Product Creation Checklist will help you identify the most “sellable” idea, and help you focus on customer outcomes rather than just selling “information.”
    
4. **"How do I know if this is worth $350 to anyone?"** Now, because you don’t consider yourself an “expert” (you are, for the reasons above!), you don’t value your own expertise. It doesn’t seem valuable to you because _you already know it_. But if you can help people save time, prevent mistakes, and fast-track results, they will easily pay $350 to get all your frameworks and expertise. Plus, inside **Low-Ticket Launchpad,** our Offer Creation Checklist shows you exactly how to position your product so the $350 price point feels like a steal for your target customer. We'll show you how to use price anchoring and bonus strategies to make your offer irresistible.
    

The mini-courses inside **Low-Ticket Launchpad** are designed to be executed by anyone (no matter your level of “experience”):

![image - 2025-04-11T123354.585.png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/c78ef6db37f04741b0ae345d187847e16d21366b0aec4bd099ba7e61013989b0 "image - 2025-04-11T123354.585.png")

And to show you how actionable this is:

# Here’s a FREE sneak peek inside Low-Ticket Launchpad.

In [this free preview](https://www.notion.so/SNEAK-PEEK-Module-2-Product-Creation-Playbook-1ce01b956bb680a3ba99c2eb8ab8148e?pvs=21 "https://www.notion.so/SNEAK-PEEK-Module-2-Product-Creation-Playbook-1ce01b956bb680a3ba99c2eb8ab8148e?pvs=21"), Cole explains how to generate endless digital product ideas (no matter your level of experience) and helps you pick the most sellable (and profitable) one.

[**Click here to dive into this module.**](https://www.notion.so/SNEAK-PEEK-Module-2-Product-Creation-Playbook-1ce01b956bb680a3ba99c2eb8ab8148e?pvs=21 "https://www.notion.so/SNEAK-PEEK-Module-2-Product-Creation-Playbook-1ce01b956bb680a3ba99c2eb8ab8148e?pvs=21")

![Untitled design - 2025-04-07T180930.380.png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/ba8349ecfeb045329f3e0d21e0547ec9fd33d3230d704252a677075b9610ab6c "Untitled design - 2025-04-07T180930.380.png")

But if you’re ready to start building your first (or next) digital product, click the link below to grab your copy & get started:

## [Click here to take the next step inside Low-Ticket Launchpad.](https://ship.samcart.com/products/low-ticket-launchpad "https://ship.samcart.com/products/low-ticket-launchpad")

See you over there!

—Dickie & Cole

**PS… The Viral Drop Playbook bonus expires… tonight!**

If you don’t invest in **Low-Ticket Launchpad** before midnight EST, tonight, you’ll lose access to our first bonus: **The Viral Drop Playbook.**

We’ve used this playbook to attract thousands of subscribers to our list (and we use it every single week!).

If you've been struggling to grow your email list organically (and sell more products), this is the fastest, most cost-effective growth strategy we've ever developed.

But if you don’t purchase before midnight EST tonight, you’ll lose access to it… forever!

[**Click here to get Low-Ticket Launchpad (before it’s too late!).**](https://ship.samcart.com/products/low-ticket-launchpad "https://ship.samcart.com/products/low-ticket-launchpad")

![LTL Skool Banners (8).png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/7b960e9b862a488993b6e22bddc277610257100ba7de49649c75cdb2b404c9de "LTL Skool Banners (8).png")

---

# ✅ Thursday April 10th - The Reason You Think You Can’t Is Why You Should (Where Will You Be 1 Year From Now?)

**Subject Line**: A message from future-you

**Preview Text**: (from April 10th, 2026)

**Copy:**

Hey there!

Only 4 days left to get your copy of **Low-Ticket Launchpad** and become a Digital Product Builder.

After Monday, April 14th, it’ll be gone… **forever.**

So, if you’re still on the fence, we want to ask you this 1 question:

# “Where will you be a year from now?”

What happens if you don’t take action today?

`{% if subscriber.has_offer contains "infoproducts" %}`

- If you DON’T join **Low-Ticket Launchpad**
    
- If you DON’T use these frameworks to upgrade your existing (or build new) low-ticket digital products
    
- If you DON’T take this opportunity to scale “what you know” into digital products (and turn your knowledge into an internet money printing machine)
    
- If you DON’T apply these frameworks (that have made us $15,000,000) to your own digital products
    

`{% elsif subscriber.has_offer contains "services" %}`

- If you DON’T join **Low-Ticket Launchpad**
    
- If you DON’T create and sell your first $350 digital product (and add another income stream to your services business)
    
- If you DON’T take this opportunity to scale “what you know” into digital products (and turn your knowledge into a marketing flywheel for your service offering)
    
- If you DON’T use these frameworks (that have made us $15,000,000) but try and figure it out alone
    

`{% elsif subscriber.has_offer contains "both" %}`

- If you DON’T join **Low-Ticket Launchpad**
    
- If you DON’T use these frameworks to upgrade your existing (or build new) low-ticket digital products
    
- If you DON’T take this opportunity to scale “what you know” into digital products (and turn your knowledge into a marketing flywheel for your service offering)
    
- If you DON’T use these frameworks (that have made us over $15,000,000) but try and figure it out alone
    

`{% else %}`

- If you DON’T join **Low-Ticket Launchpad**
    
- If you DON’T create and sell your first $350 digital product (and future-proof yourself in a rapidly changing world)
    
- If you DON’T take this opportunity to monetize your knowledge, expertise, and experience that’s locked up inside your head
    
- If you DON’T use these frameworks (that have made us over $15,000,000) but try and figure it out alone
    

`{% endif %}`

_Where will you be a year from now?_

# But what happens if you do take action today?

`{% if subscriber.has_offer contains "infoproducts" %}`

- If you DO join **Low-Ticket Launchpad**
    
- If you DO use these frameworks to upgrade your existing (or build new) low-ticket digital products
    
- If you DO take this opportunity to scale “what you know” into digital products (and turn your knowledge into an internet money printing machine)
    
- If you DO apply these frameworks (that have made us over $15,000,000) to your own digital products
    

`{% elsif subscriber.has_offer contains "services" %}`

- If you DO join **Low-Ticket Launchpad**
    
- If you DO create and sell your first $350 digital product (and add another income stream to your services business)
    
- If you DO take this opportunity to scale “what you know” into digital products (and turn your knowledge into a marketing flywheel for your service offering)
    
- If you DO use these frameworks that have made us over $15,000,000 selling digital products (rather than going it alone)
    

`{% elsif subscriber.has_offer contains "both" %}`

- If you DO join **Low-Ticket Launchpad**
    
- If you DO use these frameworks to upgrade your existing (or build new) low-ticket digital products
    
- If you DO take this opportunity to scale “what you know” into digital products (and turn your knowledge into a marketing flywheel for your service offering)
    
- If you DO use these frameworks that have made us over $15,000,000 selling digital products (rather than going it alone)
    

`{% else %}`

- If you DO join **Low-Ticket Launchpad**
    
- If you DO create and sell your first $350 digital product (and future-proof yourself in a rapidly changing world)
    
- If you DO take this opportunity to monetize your knowledge, expertise, and experience that’s locked up inside your head
    
- If you DO use these frameworks that have made us over $15,000,000 selling digital products (rather than going it alone)
    

`{% endif %}`

_Where will you be a year from now?_

If you choose not to, your life a year from now won’t look too different.

![image - 2025-04-14T135225.214.png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/2a0f11b48c5f404f9081d98dc92dc01f37646ec8d3714ca582ced24ce76ff091 "image - 2025-04-14T135225.214.png")

But if you choose to take the first step… who knows?

What if it leads to something better than you could have ever imagined?

# **Then what are you waiting for?**

THIS IS THE MOMENT!

Future-You is calling, asking, BEGGING for you to do something different.

Because, the reason you _think_ you can’t build your own $350 digital product is the reason why you should grab this opportunity with both hands and run with it.

Use this as a way to:

- Overcome your self-doubt
    
- Rapidly accelerate your growth by embracing the unknown
    
- Turn what you _think_ are limitations into motivation to go in a new, exciting direction
    

Every time we start something new, we feel exactly the same.

But we know this is part of the process of growing & increasing our earning potential:

![image - 2025-04-14T135232.107.png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/282f39690c4b43d1853676b44d370f0bd2ec64bdcd82432dbcf73b93f4b68b65 "image - 2025-04-14T135232.107.png")

# Which means, right now, you have to make a choice.

Are you going to just sit there and accept the way things are?

Or are you going to take ACTION and finally do something different—to put yourself on a new trajectory?

Whenever we make a decision like this, we always think about what Future-Us would be happy Present-Us did today.

And we make decisions with our Future-Selves in mind.

_(Plus, kudos to you for taking the time to think this through—it’s what so many of our most successful students do.)_

So, as we start Q2 of 2025, will you invest in yourself?

Put the last 3 months behind you and start afresh.

And we promise, this time next year, you’ll be happy you did.

Just remember…

# You have 4 days to join Low-Ticket Launchpad.

After Monday, April 14th, it will disappear… **_forever_.**

## [Click here to join XYZ+ others inside Low-Ticket Launchpad.](https://ship.samcart.com/products/low-ticket-launchpad "https://ship.samcart.com/products/low-ticket-launchpad")

We hope to see you inside—because we know it’s going to be a life-changing experience for you.

Chat soon,

_Dickie & Cole_

**PS… Want to master the frameworks we’ve shown other creators?**

Then hop aboard **Low-Ticket Launchpad.**

It contains all the digital product advice and frameworks we’ve given to other creators over the last few years (including Ali Abdaal).

[**Click here to get started & finally monetize all the knowledge sitting in your head.**](https://ship.samcart.com/products/low-ticket-launchpad "https://ship.samcart.com/products/low-ticket-launchpad")

![Mini Courses - Layout 2 (13).png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/cb6cd7e617e04b6e8294f5226216ae26a4ea8b96f8074a2e81605fb6c034f777 "Mini Courses - Layout 2 (13).png")

---

# ✅ Thursday April 10th - No Tariffs On Digital Products

**Subject Line:** Why we’re not worried about tariffs

**Preview text:** (& what it means for you)

**Copy:**

The world is a little crazy right now.

No matter where you stand on the political spectrum, the world as we know it is being reshaped before our very eyes.

People are worried these tariffs will:

- Strip them of their job
    
- Increase their cost of living
    
- Tip the world into a recession
    

And while these are serious & legitimate concerns, we’re relatively calm about the whole thing.

Why?

It’s simple:

![image - 2025-04-14T135253.565.png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/5e7c18e0346748168eee4ccc4990b1600757b087e4564bd6afbeaf94397cebec "image - 2025-04-14T135253.565.png")

_(Yes… really… there are no tariffs on digital products!)_

This is why we feel defensible and resilient in the current economic climate, ready to weather the storm.

**Because knowing how to build and sell digital products has given us Financial Confidence.**

With all the skills we’ve mastered over the last 5 years, we know we can take our expertise and monetize it over and over again with digital products.

And now we want to help you achieve the same level of confidence.

# Your goal should be Financial Confidence in yourself.

So, how do you know if you have “Financial Confidence?”

- It's having skills that allow you to create revenue-generating opportunities for yourself (out of thin air).
    
- It's having the pattern recognition to know what works & what doesn't (based on your own experimentation & investment in yourself).
    
- And it's the **confidence** in yourself knowing, no matter what changes in the world, you will be able to adjust, acquire new skills (again and again), and capitalize on the next opportunity.
    

With Financial Confidence, you will always be able to find a way to make money, no matter what life throws at you (like more tariffs, lay offs, or a recession).

And one of the best ways to develop Financial Confidence?

By creating and selling digital products—which won’t be hit by the tariffs.

Plus, you can use them to add create another income stream and make yourself defensible so you’re ready to take on anything the world throws at you.

# This is what you will achieve with Low-Ticket Launchpad.

We don't just teach you the fundamentals of building $350 digital products.

What we really do is give you the blueprint for Financial Confidence in yourself—via digital products.

_(Which is why over 300 Digital Product Builders have already joined us inside_ **_Low-Ticket Launchpad_**_.)_

You’ll invest in yourself once to master the skills you can use over and over again to sell digital products on the internet… forever.

So, are you ready to finally build your own Financial Confidence?

## [Click here to hop aboard Low-Ticket Launchpad.](https://ship.samcart.com/products/low-ticket-launchpad "https://ship.samcart.com/products/low-ticket-launchpad")

Speak soon,

_—Dickie & Cole_

**PS… Will this _really_ work for you?**

Yes!

We know these frameworks work because we see so many others doing the same around us. Both people who’ve been in the game for years AND creators & writers who are just starting out.

Just like Daniel here—who made $14,673 with his first digital product, using the frameworks we teach inside **Low-Ticket Launchpad.**

And we’d love to help you do the same.

[**Click here to get started.**](https://ship.samcart.com/products/low-ticket-launchpad "https://ship.samcart.com/products/low-ticket-launchpad")

![image - 2025-04-14T135306.560.png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/b7f7704b52f343e59888b748670f30127a540d965db44fcca938effa9236cc23 "image - 2025-04-14T135306.560.png")

---

# ✅ Friday April 11th - What’s Possible With A $350 Product? Jason Strimpel’s Story / 2ND BONUS EXPIRES

Reference: [Email 10 → Testimonial Deep Dive (12/29)](https://www.notion.so/Email-10-Testimonial-Deep-Dive-12-29-15101b956bb6805f910cf385a75dd470?pvs=21 "https://www.notion.so/Email-10-Testimonial-Deep-Dive-12-29-15101b956bb6805f910cf385a75dd470?pvs=21")

**Subject Line**: Jason made $100k selling digital products

**Preview Text**: (by following our frameworks)

**Copy:**

Hey there!

Only 3 days left to join **Low-Ticket Launchpad** and become a Digital Product Builder so you can start making internet money on autopilot… forever.

**But the last day for you to get the product will be April 14th.**

After that, it’ll no longer be available for sale (even if you email asking us to open the cart again for you… and this ALWAYS happens… so don’t be one of those people!).

We want to help you take action. And, talking from experience, it’s only by setting deadlines do we ever take action.

Speaking of action takers…

# Introducing Jason Strimpel.

![image.jpg](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/e06dfb919faa4290856a41a302e007049209e936ea1349e8941f4914fd0cf72e "image.jpg")

Today, we want to share a mini-case study of a Digital Builder who invested in himself to access some of the frameworks we teach inside **Low-Ticket Launchpad.**

In a little over a year since investing in our programs, Jason launched PyQuant News, an X account and newsletter for finance practitioners.

He helps financial professions improve their Python skills for:

- Data analysis
    
- Quant finance
    
- Algorithmic trading
    

And more.

(_Yup… now that’s niche… so if you’re thinking_ **_Low-Ticket Launchpad_** _won’t work because your niche is too small… well, Jason here is proof it will!)_

### But the most impressive part?

He used our mini-course “Write The Course” to build out his own cohort-based digital product which has made him over $100,000 in sales.

Write The Course contains just a handful of frameworks we’ve included in **Low-Ticket Launchpad.**

_(Inside_ **_Low-Ticket Launchpad_** _you get so much more—it’s_ **_our complete playbook for creating and selling $350 digital products, our most comprehensive course on digital products EVER.)_

But that didn’t stop Jason from running with them and getting some incredible results.

He’s gone from:

- 0 to 100,000+ followers
    
- Made $14,257 in eBook sales
    
- Racked up $96,557 in course sales
    

This screenshot is from a few months before he sent the above numbers—so he’s continued to grow since then!

![image (3).jpeg](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/d8b770c9cf4d40afb300c0572574042afe5ee02c79da416eae3aa31d2c89ea6d "image (3).jpeg")

Jason followed the 4 pillars of being a Digital Product Builder with this course “Getting Started With Python For Quant Finance”:

- **Pillar #1: Product Creation.** He found a niche, target audience (finance professionals using Python for Quant Finance) and created a product that delivered real, tangible outcomes.
    
- **Pillar #2: Product Offer & Pricing.** He built an irresistible product offer and slowly increased the price _(spoiler: inside_ **_Low-Ticket Launchpad_** _we show you how to charge $350 straight out the gate)._
    
- **Pillar #3: Product Tech Stack.** He has a simple tech setup that works for him 24/7 (and you don’t need to be a tech guy like Jason to do the same).
    
- **Pillar #4: Product Marketing & Monetization.** He’s continued to write content, grow his audience, and use his newsletter to promote and sell his products.
    

And with these frameworks, he made $100,000 in just 3 months.

This goes to show what’s possible with low-ticket digital products IF you have the proven frameworks, systems, and templates needed to build a product your customers actually want.

So…

# Ready to create your own $350 digital product?

Unfortunately, most people will read this, have a little spark of motivation, but then let self-doubt win them over… so they take no action and go back to scrolling TikTok.

And 12 months from now, as they’re still trying to figure out “how to make money on the internet,” they'll realize another year passed them by:

- No progress
    
- No closer to their goals
    
- No clue how to get started
    

And then the cycle will repeat itself.

Again, and again, and again.

Don't let that be you.

# Remember: your 2nd bonus expires TONIGHT.

`{% if subscriber.tags contains "Internal - Low Ticket Launchpad - Joined Waitlist" %}`

And don’t forget—since you joined the waitlist (and we like to reward action takers like Jason here), you get our **Product Traffic Vault** for free when you buy **Low-Ticket Lauchpad**…

`{% else %}`

And because we like to reward action takers (just like Jason here), you get our **Product Traffic Vault** for free when you buy **Low-Ticket Lauchpad**…

`{% endif %}`

But it expires at midnight TONIGHT.

![LTL Skool Banners (10).png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/f477858fc6b74a99986a5a4dfaeb5158e2897c93824c4113a305f617bb2748dc "LTL Skool Banners (10).png")

These are the top 30 posts we’ve seen crushing across LinkedIn and X.

And we’ve put them all in one place and templatized them for you.

Inside the vault, you’ll get:

- 30+ post templates to capture attention on social (and why they work)
    
- Real examples from viral posts (so you can see them in action)
    
- Fill-in-the-blank templates you can customize in minutes
    

So, if you're tired of wasting hours creating content that gets buried by the algorithm, our **Product Traffic Vault** will give you immediate access to social post templates that actually get attention.

And just to show you the kind of results these hooks & styles can generate, check out this post of Dickie’s which got 2,000+ likes & 165 shares:

![image - 2025-04-14T135347.889.png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/30ba5ccb1edd44d6bf69de96d00ea3a9eefff4319dc444d5b6e0584f3b440070 "image - 2025-04-14T135347.889.png")

_Plus, you’ll get an AI prompt so you can take any viral post you see and generate niche-specific content in a matter of seconds._

`{% if subscriber.has_offer contains "infoproducts" %}`

So, if you’re ready to upgrade and scale your digital products (and attract ready-to-buy customers to your offer)…

`{% elsif subscriber.has_offer contains "services" %}`

So, if you’re ready to upgrade and scale your digital products (and attract ready-to-buy customers to your offer)…

`{% elsif subscriber.has_offer contains "both" %}`

So, if you’re ready to upgrade and scale your digital products (and attract ready-to-buy customers to your offer)…

`{% else %}`

So, if you’re ready to create and sell your first $350 digital product (and attract ready-to-buy customers to your offer)…

`{% endif %}`

And you don’t want to let _another_ bonus slip through your fingers…

## [Click here to get lifetime access of Low-Ticket Launchpad.](https://ship.samcart.com/products/low-ticket-launchpad "https://ship.samcart.com/products/low-ticket-launchpad")

See you inside!

_Dickie & Cole_

**PS… Here’s a reminder of everything you get inside Low-Ticket Launchpad:**

This is a bundle of 2 comprehensive Mini-Courses, each containing in-depth text & video lessons hosted in our **Low-Ticket Launchpad** Skool group:

- **Mini-Course #1: Product Creation Playbook**
    
- **Mini-Course #2: Product Marketing & Monetization Mastery**
    
- **~~Bonus #1: The Viral Drop Playbook (EXPIRED)~~**
    
- **Bonus #2: The Product Traffic Vault (EXPIRING TONIGHT @ MIDNIGHT)**
    

And as soon as you join, you will get instant LIFETIME access.

[**Click here to get started (and claim the remaining bonus… before it’s too late!).**](https://ship.samcart.com/products/low-ticket-launchpad "https://ship.samcart.com/products/low-ticket-launchpad")

![27906fe6-5236-4b07-adb3-5efa9bf603ff.png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/14eb8b6daa89471c81f29caabf06d619e7659376d58a475aaebba576545b9b89-md.png "27906fe6-5236-4b07-adb3-5efa9bf603ff.png")

---

# 👀[Waitlist + Clickers Only] Friday April 11th - Objection: “I don’t have an audience” + Expiration Reminder

- [Questions + Asset Link](https://vine-perch-730.notion.site/SNEAK-PEEK-Module-6-Social-Traffic-Strategy-1cf01b956bb68064af37e35b5d7428d9?pvs=4 "https://vine-perch-730.notion.site/SNEAK-PEEK-Module-6-Social-Traffic-Strategy-1cf01b956bb68064af37e35b5d7428d9?pvs=4")
    
- Copy
    
    **Subject Line:** "I don’t have an audience! Will this work for me?”
    
    **Preview Text:** (our honest answer)
    
    **Copy:**
    
    Hey there!
    
    `{% if subscriber.tags contains "Internal - Low Ticket Launchpad - Joined Waitlist" %}`
    
    Thanks for joining the waitlist for **Low-Ticket Launchpad** and being one of the first people to take the exciting step toward building a $350 digital product you can use to print money on the internet… forever.
    
    `{% elsif subscriber.tags contains "Internal - Low Ticket Launchpad - Clicker" %}`
    
    We saw you took a quick look at the sales page for **Low-Ticket Launchpad**—we’d love for you to jump inside with us and become a Digital Product Builder!
    
    `{% end if %}`
    
    Now, we’ve had a few more questions about the product, and one in particular stood out.
    
    We wanted to send our answer to you so you’ve got all the information you need before deciding to buy **Low-Ticket Launchpad.**
    
    _(By the way, this kind of careful consideration is a trait amongst some of our most successful students, so we’re glad you’re weighing up your options!)_
    
    Here’s the question:
    
    ### “I don’t have an audience (or “big enough” audience)—will this work for me?”
    
    The short answer is… Yes!
    
    Inside **Low-Ticket Launchpad**, we have an entire mini-course on marketing (**Mini-Course #2: Low-Ticket Product Marketing & Monetization**).
    
    ![LTL Skool Banners (5).png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/fa09cc6128114d739289b8b94432e80219ac8586a95a4e59af8ebee3b125ae7a "LTL Skool Banners (5).png")
    
    And inside this mini-course, we have a dedicated module on Social Traffic (which, in itself, is a masterclass disguised as a “module”):
    
    - Our entire Social Traffic Strategy which we use to drive traffic to our digital products every single day of the week (from X, LinkedIn, and YouTube).
        
    - Our Social Content Generator—a framework you can use to come up with endless content ideas so you can start attracting your ideal customers.
        
    - How we turn attention on social media into email subscribers (with the exact steps on how to set this up for yourself).
        
    
    This is everything you need to get up to speed.
    
    _(And remember, if you get_ **_Low-Ticket Launchpad_** _before the end of Friday, April 11th, you’ll get free access to our_ **_Product Traffic Vault_**_: 30+ content styles & hooks we’ve seen crushing across X and LinkedIn, racking up millions of views.)_
    
    Now, when we gave this answer, we had a handful of responses back with these follow-up questions:
    
    1. **"Don't I need thousands of followers before I can launch a product?"** This is a common misconception about the digital product space. Some of the most profitable digital products start with tiny, hyper-targeted audiences rather than massive followings. We've seen creators successfully launch $350 products with just a few hundred email subscribers who truly value their expertise. And we’ve seen creators with millions of followers fail to make a living from their audience because they don’t use the blueprint we share inside **Low-Ticket Launchpad.** Generating attention is important, but audience size doesn’t matter as much as you think.
        
    2. **"What if I don't have an email list yet?"** You can start building an email list while creating your product—and we show you exactly how. **Low-Ticket Launchpad** includes our proven Social Traffic Strategy that turns social media engagement into email subscribers. We've made this strategy so simple that you can implement it immediately, even if you're starting from zero.
        
    3. **"What if my social media engagement is too low to drive traffic?"** Low engagement is often a result of generic content that doesn't trigger a response from your ideal customers. Our **Product Traffic Vault** bonus gives you 30 proven post templates that actually gets attention and drives traffic to your offers. Plus, our Social Traffic Strategy will help you capture attention and drive conversions because it focuses on speaking to your target audience.
        
    4. **"How will people even find and see my product?"** Once you generate attention on social media, we show you how to capture it by encouraging people to sign up for your email list. Inside **Low-Ticket Launchpad**, you'll get our complete Weekly Newsletter Strategy and Advanced Email Sequences that you can use to guide people toward your offer. This is how you sell digital products through strategic, high-conversion content rather than relying on paid advertising (and it’s how we’ve driven the vast majority of our $15,000,000 in sales).
        
    
    And to show you exactly how some of these frameworks work, here’s another free sneak peek for you.
    
    # Here’s a FREE sneak peek inside Low-Ticket Launchpad.
    
    In this [free preview](https://www.notion.so/1cf01b956bb68064af37e35b5d7428d9?pvs=21 "https://www.notion.so/1cf01b956bb68064af37e35b5d7428d9?pvs=21"), Cole explains the content strategy that’s driven thousands of customers to our digital products—which you can replicate, even if you’ve never written online before.
    
    [Click here to dive into this free preview.](https://www.notion.so/1cf01b956bb68064af37e35b5d7428d9?pvs=21 "https://www.notion.so/1cf01b956bb68064af37e35b5d7428d9?pvs=21")
    
    ![Untitled design - 2025-04-08T154908.650.png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/bf48b5b8eae348748d5716f2a4c844d4dad2731214194c0f94707d5517744034 "Untitled design - 2025-04-08T154908.650.png")
    
    ### So, are you ready to get started?
    
    If you want to build your first (or next) digital product and drive ready-to-buy customers to it, then click the link below to grab your copy of **Low-Ticket Launchpad.**
    
    ## [Click here to get Low-Ticket Launchpad.](https://ship.samcart.com/products/low-ticket-launchpad "https://ship.samcart.com/products/low-ticket-launchpad")
    
    See you on the inside!
    
    —Dickie & Cole
    
    **PS… Your final bonus expires TONIGHT!**
    
    If you don’t invest in **Low-Ticket Launchpad** before midnight EST, tonight, you’ll lose access to our second bonus: **The Product Traffic Vault.**
    
    These are the top 30 posts we’ve seen crushing across LinkedIn and X—and we’ve put them all in one place and templatized them for you (with AI prompts to generate your own!).
    
    So, if you're tired of wasting hours creating content that gets buried by the algorithm, our **Product Traffic Vault** will give you immediate access to social post templates that actually get attention.
    
    But if you don’t purchase before midnight EST tonight, you’ll lose access to it… **forever**!
    
    [**Click here to get Low-Ticket Launchpad (before it’s too late!).**](https://ship.samcart.com/products/low-ticket-launchpad "https://ship.samcart.com/products/low-ticket-launchpad")
    

![LTL Skool Banners (10) (1).png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/1e7035615acc4be492b8a3bb81a3b98c2e41aef213fa4b8aba72873134385414 "LTL Skool Banners (10) (1).png")

---

# ✅ Saturday April 12th - We’ve Used This To Make $15M+ In Digital Product Sales / Introduce Payment Plan

**Subject Line:** Want our ****$15 million blueprint?

**Preview text:** (2 days left to get it!)

**Copy:**

There are only **2 days left** for you to grab your copy of [**Low-Ticket Launchpad**](https://ship.samcart.com/products/low-ticket-launchpad "https://ship.samcart.com/products/low-ticket-launchpad").

![LTL Skool Banners.jpg](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/d2fa0f36ae5843e2a109ff42f0d71781fee06e58284848a8aced047ce1360c36 "LTL Skool Banners.jpg")

After Monday, it’ll disappear… **forever.**

- No ifs.
    
- No buts.
    
- No excuses.
    

It’ll be gone!

And we don’t want you to miss out on this!

This is our Internal Playbook for how we build (from scratch!) $350 digital products that have driven millions of dollars in digital product sales for us.

Inside this product is everything we’ve learned about selling low-ticket products in the last 5 years.

- We’ve made embarrassing mistakes…
    
- We’ve done hundreds of curriculum rewrites…
    
- We’ve spent thousands of hours testing every digital product strategy we could think of…
    

Everything we know is inside this product so you don’t have to learn all those same lessons and make those same mistakes.

# And now, we want to share our knowledge with you.

We know this playbook works because it’s how we’ve made over $15,000,000 in digital product sales:

![Screenshot 2025-03-25 at 9.57.12 AM.png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/a4bd831e97b4408f8abea9c89be8c923cfe6879437b14c578f9961646c4270df "Screenshot 2025-03-25 at 9.57.12 AM.png")

And to give you a break down of what we’ve used these frameworks to build, here’s a list of just some of the digital products we’ve sold over the last 5 years:

- We built **Ship 30 for 30** from scratch into the largest and fastest-growing cohort-based program & community for people who want to start writing online, teaching over 10,000 students. This made us $3,000,000+ in sales.
    
- We created a high-ticket group coaching called the **Premium Ghostwriting Academy,** where we train writers to monetize their talents as ghostwriters (over 1,400 students enrolled in just 2 years!). We’ve made over $10,000,000 with this digital product.
    
- We’ve released 3 low-ticket digital products, turning **Ship 30 for 30** into an async course, launching **Full Stack Writer** for Black Friday in 2023, and following it up with **Category Newsletter Creator** in 2024. We’ve made over $2,000,000 with these products.
    

**And just for context—Category Newsletter Creator, our $350 digital product launch for Black Friday 2024, made over $650,000:**

_(It reports $800,000 because there are some other products we sold during the launch week, but $650,000 is what we made with this product.)_

![CleanShot 2025-03-28 at 08.18.36@2x.png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/8a2834ef3ce149978bdc4dfb5b205681552ec406cd5f472eafd61e945792c563 "CleanShot 2025-03-28 at 08.18.36@2x.png")

Not only have we built multiple different digital products…

But we’ve built them across different business models too (and the above list DOESN’T include our Paid Newsletters, eBooks, or community membership products).

So yup… we’re confident the frameworks we share inside **Low-Ticket Launchpad** actually work.

# Now, we don’t say this to brag.

No, we say this so you can see how this is the most comprehensive, fluff-free program on how to create a $350 digital course you’ll ever come across.

_(We spent months building this to make it as clear and actionable as possible—so you’re not wallowing in hours of learning, but using the frameworks to take real action and start building your first—or next—$350 digital product.)_

And we can’t wait to see what you do with the frameworks we’ve packed inside **Low-Ticket Launchpad.**

# We just added a payment plan option.

And to make the cash flow a little easier for you, we’ve added a payment plan option to the checkout page.

You can now unlock **Low-Ticket Launchpad** for just $175 today—and then the other $175 thirty days from now.

We hope this helps make the investment a bit easier for you!

## [Click here to take the next step & join us inside Low-Ticket Launchpad.](https://ship.samcart.com/products/low-ticket-launchpad "https://ship.samcart.com/products/low-ticket-launchpad")

See you inside!

_Dickie & Cole_

**PS… “The easiest purchase I’ve ever made. Seriously.”**

The response to **Low-Ticket Launchpad** has been AMAZING.

We’ve been getting tons of emails like this from Digital Product Builders hoping inside to build their first (or next) $350 digital product.

Want to join Roman?

[**Click here to get started.**](https://ship.samcart.com/products/low-ticket-launchpad "https://ship.samcart.com/products/low-ticket-launchpad")

![Screenshot 2025-04-07 at 7.33.04 AM.png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/54011d534624440da5e0a9f2e9a2689cdce3c07cca354e8c86c8b734bb8b05c2-md.png "Screenshot 2025-04-07 at 7.33.04 AM.png")

---

# 👀[Option 1] [Waitlist + Clickers Only] Saturday April 12th - Objection: “Digital products are saturated”

[Asset Link](https://vine-perch-730.notion.site/SNEAK-PEEK-Module-3-Offer-Creation-Checklist-1d101b956bb6807cb568fb353e34e379?pvs=4 "https://vine-perch-730.notion.site/SNEAK-PEEK-Module-3-Offer-Creation-Checklist-1d101b956bb6807cb568fb353e34e379?pvs=4")

**Subject Line:** Have you missed the boat?

**Preview Text:** Is the digital product golden age over?

**Copy:**

Hey there!

So far, over 400+ people have joined **Low-Ticket Launchpad** and introduced themselves to the community:

![image - 2025-04-14T135557.091.png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/78b1a93059114c06984a6f4a26d2ff02fb756cba75dc47388e5f661519fc391b "image - 2025-04-14T135557.091.png")

`{% if subscriber.tags contains "Internal - Low Ticket Launchpad - Joined Waitlist" %}`

Because you joined our waitlist, we know you’re taking time to decide whether you should join **Low-Ticket Launchpad**.

`{% elsif subscriber.tags contains "Internal - Low Ticket Launchpad - Clicker" %}`

We saw you took a quick look at the sales page for **Low-Ticket Launchpad** but you haven’t purchased yet—so we know you’re taking time to think about this important decision.

`{% end if %}`

And we’re glad you’re being thoughtful about this next step—**this careful decision-making is something we see in all of our most successful students.**

So we wanted to help you with your decision, and address one of the other questions we’ve been hearing a lot the last few days:

### “But Dickie, Cole… isn’t the digital product space saturated? Haven’t I already missed the boat?”

There are more digital products than ever before.

But that doesn’t mean the space or market is saturated. In fact, the market is growing with more and more people looking to learn online—creating an unprecedented opportunity for you to take advantage of.

The digital education space is expected to reach a value of $203 billion in 2025—and it’s only set to grow:

![image - 2025-04-14T135626.037.png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/845c4bca624d4c18b9beb66be70972857bf86d40cac7485ebe8e2e90b8a4a9d8-md.png "image - 2025-04-14T135626.037.png")

And the success of our multiple 7-figure digital products in the past few years proves that the market is far from saturated for products that are properly positioned and marketed.

If you’re in the digital education space, you’re early—and it’s a skill you can monetize for decades to come:

![image - 2025-04-14T135634.805.png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/403ff9dce3144dc88651da99652c7bc952cdfb79aac34390bc1633743907b12e "image - 2025-04-14T135634.805.png")

Now, when we give this answer, people always have these follow-up questions:

1. **"There are already too many similar products to what I want to create. How can I compete?"** Similar products with generic positioning create an opportunity for you to position your digital product to a defined audience in a way generic competitors can't match. **Low-Ticket Launchpad** gives you the exact strategies we've used to differentiate our products in “crowded” markets (including our “Offer Checklist” which we use with all our digital products and has worked over and over again—driving $2,000,000 in low-ticket digital product sales alone).
    
2. **"Big names and established creators have already cornered my market. Can I make money?"** Big names often create broad, one-size-fits-all products that leave room for more targeted digital products (like yours!). We can help you find the underserved segments within your market that larger creators are overlooking or unable to serve properly. We've consistently built successful products by focusing on specific problems and audiences that other creators weren’t addressing well enough.
    
3. **"I can't compete with free content and resources already available. Why would someone pay me for my product?"** Remember, people pay for packaging, speed, implementation, and outcomes. ****This is why free content creates demand for premium, structured solutions. Inside **Low-Ticket Launchpad**, we’ll show you how to take scattered information and turn it into an actionable curriculum that delivers results (which will boost your word-of-mouth marketing & create more customers!).
    
4. **“My niche is small! Can I even monetize it?”** Niching down actually makes your product more valuable and easier to sell, not less. You need far fewer customers than you might think to create a highly profitable digital product business. At $350 per sale, just 100 customers generates $35,000 in revenue—and our niching down frameworks and marketing funnels show you how to drive those perfect-fit customers to your sales page (and make them ready to buy).
    
5. **"I feel like the golden age of digital products is over, and I've missed the opportunity. Is that true?"** Like we said, we're actually entering the golden age of digital products as more people seek specialized knowledge online. When you’re “in” a space, it can feel like things are over or exhausted. But this space is actually just getting started. And everything inside **Low-Ticket Launchpad** is designed to help you to capitalize on this opportunity.
    

Now, to help you take this next step, we want to give you a preview of **Low-Ticket Launchpad** (so you can see these frameworks for yourself).

# Want a FREE sneak peek inside Low-Ticket Launchpad?

This Offer Creation checklist is how we think about positioning, packaging, marketing, and selling every single digital product we drop and new business we start.

And it means you’ll be able to capture so much of this ever growing market (so you can make 5, 6, and even 7 figures online).

[**Click here to get your free sneak peek.**](https://www.notion.so/SNEAK-PEEK-Module-3-Offer-Creation-Checklist-1d101b956bb6807cb568fb353e34e379?pvs=21 "https://www.notion.so/SNEAK-PEEK-Module-3-Offer-Creation-Checklist-1d101b956bb6807cb568fb353e34e379?pvs=21")

![Untitled design - 2025-04-10T132043.279.png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/50c4a2c2b155482591c177bbc95534e8c643d0199e0640fe93bcb12ee42d3d67 "Untitled design - 2025-04-10T132043.279.png")

### So, are you ready to get started?

If you want to build your first (or next) digital product and drive ready-to-buy customers to it, then click the link below to grab your copy of **Low-Ticket Launchpad.**

## [Click here to get Low-Ticket Launchpad.](https://ship.samcart.com/products/low-ticket-launchpad "https://ship.samcart.com/products/low-ticket-launchpad")

See you on the inside!

—Dickie & Cole

---

# ✅ Sunday April 13th - Education w/o Action Is Entertainment

**Subject Line:** Are you making this (painful) mistake?

**Preview Text:** (how to be in the top 1%)

**Copy:**

Hey there!

There is only **1 day left** for you to grab your copy of [**Low-Ticket Launchpad**](https://ship.samcart.com/products/low-ticket-launchpad "https://ship.samcart.com/products/low-ticket-launchpad").

After tomorrow, it’ll disappear… **forever.**

And we don’t want you to miss out on this blueprint (it’s how we’ve made $2,000,000+ in low-ticket digital product sales).

So, come and join the 400+ Digital Product Builders who have already took the leap:

![image - 2025-04-14T135654.949.png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/ee401a5b47a44e0e95c4b5a20c3513cc638870d2f1ca414dbaea2207321be7e5 "image - 2025-04-14T135654.949.png")

Now, we know what you’re thinking…

# _“But Dickie, Cole… I’m afraid of getting this wrong and wasting my time.”_

We get it—we’ve been in exactly the same position as you.

So, here’s a brutal lesson we’ve learned after 10+ years of entrepreneurship and writing online:

**If you don’t take action, you're already wasting time.**

Which means you have less time. Which makes you more afraid of wasting the declining time you have.

_(Can you see where this is going?)_

Here’s the bottom line:

Lack of action is why it feels like you’re going nowhere.

![Untitled design - 2024-11-24T191820.212 (1).png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/663fdc4982124721b56f2499a3acb818e62d2fd86b0d4988ab9ba4ae4d9cfdea "Untitled design - 2024-11-24T191820.212 (1).png")

If you just decided to commit and take the next step, your life would be completely different.

We know this because we’ve lived it.

And it’s why, inside **Low-Ticket Launchpad**, we put everything you need to:

- Find a sellable (and profitable!) product idea
    
- Create a compelling and irresistible product offer
    
- Build an engaging, actionable, “no-fluff” curriculum
    
- Market your product and drive ready-to-buy traffic to your sales page
    

In other words, how to carefully design and build a Low-Ticket Digital Product Engine to make internet money on autopilot.

And by taking action, you enter the top 10%.

Then, by executing this proven roadmap, you enter the **top 1% of digital writers and creators on the internet**—building and selling digital products online (instead of floundering around, figuring out what to try next).

### But you can only make this a reality IF you take action on everything inside Low-Ticket Launchpad.

Because if you don’t, you’ll just be reading and watching the videos for fun.

And while you might find us entertaining…

**We want you to succeed as a Digital Product Builder.**

`{% if subscriber.has_offer contains "infoproducts" %}`

So you can finally upgrade and scale your existing digital products (and earn even more money from what you know).

`{% elsif subscriber.has_offer contains "services" %}`

So you can add digital products to your business & diversify your income streams (which is even more important with everything else going on in the world).

`{% elsif subscriber.has_offer contains "both" %}`

So you can finally upgrade and scale your existing digital products (and earn even more money from what you know).

`{% else %}`

So you can create your first $350 digital product and build a new income stream for yourself (which is even more important with everything else going on in the world).

`{% endif %}`

But to do that, you need to take the first step.

What will it be?

Will you take the first step with us?

## [Click here to hop aboard & s**tart making money on the internet with a $350 digital product.**](https://ship.samcart.com/products/low-ticket-launchpad "https://ship.samcart.com/products/low-ticket-launchpad")

**PS… Did you know we have a 14-day refund policy?**

If you go through the mini-courses inside **Low-Ticket Launchpad** and you don’t feel like you’ve got a HUGE amount of value for $350… then just send us an email.

We’ll refund 100% of your money.

The only rule?

You have to email us within 14 days of purchase—plenty of time to see if what we share inside is worth it.

[**Click here to get started.**](https://ship.samcart.com/products/low-ticket-launchpad "https://ship.samcart.com/products/low-ticket-launchpad")

![image - 2025-04-14T135716.192.png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/f21b0b8ecbd74c7bb963ec3c8221d22b9b48567f07c44c46adf7aa739bca2ef0 "image - 2025-04-14T135716.192.png")

---

# 👀[Waitlist + Clickers Only] Sunday April 13th - Objection: “I don’t want to pitch or be sales-y”

[Asset Link](https://vine-perch-730.notion.site/SNEAK-PEEK-Module-7-Weekly-Newsletter-Strategy-1d101b956bb6803a957ef95017cdec00?pvs=4 "https://vine-perch-730.notion.site/SNEAK-PEEK-Module-7-Weekly-Newsletter-Strategy-1d101b956bb6803a957ef95017cdec00?pvs=4")

**Subject Line:** “I don’t wait to be sales-y” 😣

**Preview Text:** Good—you don’t have to be!

**Copy:**

Hey there!

Remember, **Low-Ticket Launchpad** disappears TOMORROW at 11:59 PM ET.

After that, it’ll no longer be for sale.

Now, here’s a question we’ve been getting about what it takes to sell a digital product (and actually monetize what you know):

### “Dickie, Cole… I don’t want to be sales-y… can I still make money?!”

The simple answer is… _yes_.

You don’t have to be a “sleazy salesman” to sell digital products on the internet. And the idea you have to “hard sell” your product is a faulty belief you have around sales.

The best sales person knows that selling to people isn’t about pressure tactics or using “smart copywriting” to trick them into buying something.

**No, it’s about education.**

![image - 2025-04-14T135739.030.png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/30039a83ce214b2f9b22ca30338f047b278051ede12e46bcafe5be0a28867031 "image - 2025-04-14T135739.030.png")

We’ve seen this time and time again whether it’s through selling services or digital products.

**People don’t need to be sold to, they need to be educated.**

Now, when we reframe sales in this way, we get a ton of follow-ups on how to actually sell digital education products:

1. **"How do I send sales emails without feeling uncomfortable?"** Sales emails only feel uncomfortable when they're not providing genuine value or solving a real problem. Our Weekly Newsletter Strategy & Advanced Email Sequences modules include the exact templates we use to generate millions in sales, focusing on education and problem-solving first. The key is to build trust and demonstrate value before ever asking for the sale, making the purchase feel like the logical next step rather than a high-pressure decision.
    
2. **"How do I write convincing copy for landing pages if I'm not a copywriter?"** You don't need to be a professional copywriter to create high-converting landing pages when you have our proven templates. Low-Ticket Launchpad includes our exact landing page template we’ve used to generate millions of dollars, with a section-by-section breakdown showing exactly what to write and why it works.
    
3. **"How do I talk about my product on social media without coming across as sales-y?"** The key to non-sales-y social media is providing massive value first and then pointing to your newsletter/email list as the way your reader can get even more value from you. Then, you can use the email strategies we talked about above to sell your product to your list—in a completely non-sales-y way. We have a dedicated module on Social Media strategy that explains exactly how to do this.
    
4. **"How do I overcome price objections when selling a $350 product?"** Price objections disappear when the perceived value of your product far exceeds its cost. Inside **Low-Ticket Launchpad**, we have a module devoted to pricing mastery where we explain why selling a $350 product is actually easier than selling a $47 product when positioned correctly. We'll show you how to create an offer and anchor points which turns a $350 price point into a no-brainer for your ideal customers.
    

# Want a FREE sneak peek inside Low-Ticket Launchpad?

Now, to help you understand how to sell a digital product without being pushy, check out this free preview of **Low-Ticket Launchpad**.

In it, Cole explains our entire newsletter strategy (which has generated millions of dollars in revenue) and how to use a “soft sell” PS strategy to drive sales.

[Click here to access this free preview of Low-Ticket Launchpad.](https://www.notion.so/SNEAK-PEEK-Module-7-Weekly-Newsletter-Strategy-1d101b956bb6803a957ef95017cdec00?pvs=21 "https://www.notion.so/SNEAK-PEEK-Module-7-Weekly-Newsletter-Strategy-1d101b956bb6803a957ef95017cdec00?pvs=21")

![Untitled design - 2025-04-10T165614.115.png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/ac9f675649434197ae036f241252bd8715beb1a9888746228483e3253bf26f2f "Untitled design - 2025-04-10T165614.115.png")

# So, are you ready?

If you want to start building your first (or next) digital product, click the link below to grab your copy & get started:

## [Click here to take the next step inside Low-Ticket Launchpad.](https://ship.samcart.com/products/low-ticket-launchpad "https://ship.samcart.com/products/low-ticket-launchpad")

See you over there!

—Dickie & Cole

**PS… You only have ONE day left to get Low-Ticket Launchpad!**

**Low-Ticket Launchpad** is packed with video explainers, AI prompts, examples, templates and more.

This is everything you need to build and sell a $350 digital product—and make money from your knowledge, experience, and expertise online.

**Click here to get started.**

![Heading (4).png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/52686b5e202a4693b001044eff20dd6ec5b6a31a16af422e891930b7eb5bdc7b "Heading (4).png")

---

# ✅ Monday April 14th - Last Chance

**Subject line:** ⏰ last call! (don't miss out)

**Preview text:** {X} hours left!

**Copy:**

Hey there—just a quick reminder that you only have {X} hours left to grab your copy of [**Low-Ticket Launchpad**](https://ship.samcart.com/products/low-ticket-launchpad "https://ship.samcart.com/products/low-ticket-launchpad").

Once the timer is up, it’ll be gone… forever!

Or, you can continue to wait for conditions to be _absolutely perfect_ for you to create and sell your own **$350 digital product** (which we know they never will be...).

`{% if subscriber.has_offer contains "infoproducts" or subscriber.has_offer contains "both" %}`

## **But if you're ready to make MORE internet money with digital products and unlock new opportunities in your life and business,** then [click here to get started.](https://ship.samcart.com/products/low-ticket-launchpad "https://ship.samcart.com/products/low-ticket-launchpad")

`{% else %}`

## **But if you're ready to finally make internet money with your first digital product and unlock new opportunities in your life and business,** then [click here to get started](https://ship.samcart.com/products/low-ticket-launchpad "https://ship.samcart.com/products/low-ticket-launchpad").

`{% endif %}`

As a reminder, here's everything you'll unlock by hopping aboard:

## **Mini-Course #1: Product Creation Playbook**

![LTL Skool Banners (1) (1).png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/4724e34d31ee4baba7e85ecc4e3d5b09ced60a7a3c6246168f66b23df15e378c "LTL Skool Banners (1) (1).png")

Inside the Product Creation Playbook is everything you need to:

- **Pick a sellable (and profitable) digital product idea**—even if you think you’re not an “expert” and “what you know” isn’t worth $350 (spoiler: we have tons of AI prompts to help you!).
    
- **Create a “no-fluff”, highly actionable product curriculum** your customers will use to get results & rave about (with a masterclass on module creation & video teaching).
    
- **Build an irresistible offer for your digital product** so customers will feel like paying $350 is a steal (plus, use our product design system to look like a pro, not just another “course creator”).
    

And tons more!

This mini-course has everything you need to build a $350 digital product.

But the next mini-course is **how you sell and scale your product** to create your very own internet money printing machine.

## **Mini-Course #2: Product Marketing & Monetization Mastery**

![LTL Skool Banners (5) (1).png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/cc7253a4a9af43d6ad9ef76f4812a0d65ce0a7b386554d53a2657bfc798cdecf "LTL Skool Banners (5) (1).png")

Inside Product Marketing & Monetization Mastery is everything you need to:

- **Create a marketing funnel “engine” to sell your $350 digital product** on auto-pilot (the same system we’ve used to generate millions in product sales).
    
- **Build a customized social content strategy & marketing flywheel** to generate attention, build an audience, and convert readers into email subscribers (& then customers).
    
- **Drive traffic to a high-converting landing page** so you can start turning attention into sales of your $350 digital product.
    
- **Use email to send newsletters & other email sequences to monetize your list**, turning lukewarm subscribers into loyal, excited customers.
    

All that on top of gaining unbelievable momentum—and accelerating your personal trajectory forever.

# So, what will it be?

Are you going to wait for the perfect conditions to start building and selling $350 digital products?

Or are you going to start, today?

Because if you wait just a few more hours, you’ll miss your chance!

## [Click here to take the next step with Low-Ticket Launchpad—before it’s too late.](https://ship.samcart.com/products/low-ticket-launchpad "https://ship.samcart.com/products/low-ticket-launchpad")

See you on the inside!

_Dickie & Cole_

**_PS_**_..._ **_“Module 1 exercise is worth $350”_**

We’ve been getting some AMAZING feedback from people inside **Low-Ticket Launchpad.**

Like this from Adam (who’s only been through ONE module of the first mini-course, and already says it’s worth the $350).

[**Click here to hop aboard.**](https://ship.samcart.com/products/low-ticket-launchpad "https://ship.samcart.com/products/low-ticket-launchpad")

![image - 2025-04-14T135825.534.png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/b42dc4752a7b40c4a3a8078dc13d8f7a1ffe099d5bbb4eb2ab9d1445efe8c364 "image - 2025-04-14T135825.534.png")

---

# ✅ Monday April 14th - Last Chance 2

**Subject:** Last chance! (Please don’t email us tomorrow.)

**Preview:** At 11:59 p.m. ET, Low-Ticket Launchpad will no longer be for sale.

**Copy:**

Hey there!

Listen, every time we drop a product we give people a 2+ week heads-up.

We send this final email—saying this is your last chance and please don’t email us tomorrow.

And guess what happens?

### The very next morning, we get ~100+ emails from stragglers.

They ask us to make an exception, and let them in late.

The answer is No.

The whole POINT of us doing an exclusive, timed launch… is to FORCE people to take action.

Why?

Because that’s how you help people get results. People think success in life is about information. It’s not.

# Success in life is about taking ACTION.

When this happens, we ask ourselves this question:

**“Are we enabling people by creating a constraint, and then rewarding them when they procrastinate?”**

If we let the stragglers in, the answer would be Yes. We are.

We are enabling you, and your bad habits, by setting a deadline, letting you ignore that deadline, and then rewarding you for it because you asked us to.

That’s not helpful.

And it might not seem like it (from the tone of this email), but we GENUINELY want to help you, and we GENUINELY want to see you succeed.

![image - 2025-04-14T135839.907.png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/acea1a8325004e0d94276b90420859660082585ea2e043de896748a6b02fc602 "image - 2025-04-14T135839.907.png")

Because education products and, more importantly, taking ACTION…. fundamentally changed our lives.

And we know it can change yours, too.

### So again, please don’t send an email tomorrow asking for us to make an exception.

If you’re reading this right now, you have plenty of time—and procrastinating, and us enabling that procrastinating, isn’t helpful to you.

So, this is your last chance.

### Tonight, at 11:59 p.m. ET, **Low-Ticket Lauchpad** will no longer be for sale.

And no matter how nicely you ask, we won’t make an exception a minute past the cut-off time.

If you want to make 2025 the year you:

- Create a $350 digital product
    
- Sell it on autopilot with proven marketing & monetization strategies
    
- And start creating life-changing revenue streams for yourself…
    

Guess what the first step is?

It’s taking action.

Now is your chance.

Inside **Low-Ticket Launchpad** is everything you could possibly need to build and sell a $350 digital product (and make money on the internet… forever).

### [Click here to grab a last-minute copy of Low-Ticket Launchpad.](https://ship.samcart.com/products/low-ticket-launchpad "https://ship.samcart.com/products/low-ticket-launchpad")

Our job is to give you all the answers.

Your job… is to take action.

We hope to see you inside,

—_Dickie & Cole_

## M3: Ad Scripts - Wailtlist Ad Scripts

### **Hook Variation 1**

```jsx
You're sitting on a $100,000+ gold mine.

But it's trapped inside your head.

All your expertise and knowledge can be packaged up into a $350 digital product—and you can use this to create an extra income stream for yourself.

And after coaching over 10,000 writers, we've found everyone has a profitable product idea in their head—they just need help finding it.

But most people think creating an online course means:

• Running with the first idea that pops into their head
• Recording themselves rambling through some hastily made slides
• Slapping it all together into a "bonus" PDF so people can "read it on the go"

Then they post a couple desperate "buy my course" messages on social media and wonder why nobody's interested.

But the brutal truth? 

This approach is why 99% of course creators fail.

To create a $350 digital product that generates 6 or even 7 figures per year, you need a proven system to:

• Find a sellable (and profitable!) product idea
• Create a compelling and irresistible digital product offer
• Build an engaging, actionable, “no-fluff” course curriculum
• Market your product and drive ready-to-buy traffic to your sales page (on autopilot)

In other words, it's time to become a Digital Product Builder.

With these frameworks, we've generated over $15,000,000 in digital product sales.

And on April 7th, we're revealing every step of our proven blueprint in Low-Ticket Launchpad: How To Create & Sell A $350 Digital Product.

Want to be the first to know when it drops (and get some early bird bonuses)?

Click the link below to join the Low-Ticket Launchpad waitlist.

This is everything you need to turn your expertise into a profitable digital product that makes Internet money forever—on autopilot.

So, click the link below to join the waitlist.
```

### **Hook Variation 2**

```jsx
Looking to launch your own digital product in 2025 (and make some extra income on the side)? Then read this:

You're sitting on a $100,000+ gold mine.

But it's trapped inside your head.

All your expertise and knowledge can be packaged up into a $350 digital product—and you can use this to create an extra income stream for yourself.

And after coaching over 10,000 writers, we've found everyone has a profitable product idea in their head—they just need help finding it.

But most people think creating an online course means:

• Running with the first idea that pops into their head
• Recording themselves rambling through some hastily made slides
• Slapping it all together into a "bonus" PDF so people can "read it on the go"

Then they post a couple desperate "buy my course" messages on social media and wonder why nobody's interested.

But the brutal truth? 

This approach is why 99% of course creators fail.

To create a $350 digital product that generates 6 or even 7 figures per year, you need a proven system to:

• Find a sellable (and profitable!) product idea
• Create a compelling and irresistible digital product offer
• Build an engaging, actionable, “no-fluff” course curriculum
• Market your product and drive ready-to-buy traffic to your sales page (on autopilot)

In other words, it's time to become a Digital Product Builder.

With these frameworks, we've generated over $15,000,000 in digital product sales.

And on April 7th, we're revealing every step of our proven blueprint in Low-Ticket Launchpad: How To Create & Sell A $350 Digital Product.

Want to be the first to know when it drops (and get some early bird bonuses)?

Click the link below to join the Low-Ticket Launchpad waitlist.

This is everything you need to turn your expertise into a profitable digital product that makes Internet money forever—on autopilot.

So, click the link below to join the waitlist.
```

### **Hook Variation 3**

```jsx
The "passive income from courses" myth is costing you thousands. Here's the actual formula:

You're sitting on a $100,000+ gold mine.

But it's trapped inside your head.

All your expertise and knowledge can be packaged up into a $350 digital product—and you can use this to create an extra income stream for yourself.

And after coaching over 10,000 writers, we've found everyone has a profitable product idea in their head—they just need help finding it.

But most people think creating an online course means:

• Running with the first idea that pops into their head
• Recording themselves rambling through some hastily made slides
• Slapping it all together into a "bonus" PDF so people can "read it on the go"

Then they post a couple desperate "buy my course" messages on social media and wonder why nobody's interested.

But the brutal truth? 

This approach is why 99% of course creators fail.

To create a $350 digital product that generates 6 or even 7 figures per year, you need a proven system to:

• Find a sellable (and profitable!) product idea
• Create a compelling and irresistible digital product offer
• Build an engaging, actionable, “no-fluff” course curriculum
• Market your product and drive ready-to-buy traffic to your sales page (on autopilot)

In other words, it's time to become a Digital Product Builder.

With these frameworks, we've generated over $15,000,000 in digital product sales.

And on April 7th, we're revealing every step of our proven blueprint in Low-Ticket Launchpad: How To Create & Sell A $350 Digital Product.

Want to be the first to know when it drops (and get some early bird bonuses)?

Click the link below to join the Low-Ticket Launchpad waitlist.

This is everything you need to turn your expertise into a profitable digital product that makes Internet money forever—on autopilot.

So, click the link below to join the waitlist.
```

### **Hook Variation 4**

```jsx
Here's the reason why "what you know" has 6-figure potential:

You're sitting on a $100,000+ gold mine.

But it's trapped inside your head.

All your expertise and knowledge can be packaged up into a $350 digital product—and you can use this to create an extra income stream for yourself.

And after coaching over 10,000 writers, we've found everyone has a profitable product idea in their head—they just need help finding it.

But most people think creating an online course means:

• Running with the first idea that pops into their head
• Recording themselves rambling through some hastily made slides
• Slapping it all together into a "bonus" PDF so people can "read it on the go"

Then they post a couple desperate "buy my course" messages on social media and wonder why nobody's interested.

But the brutal truth? 

This approach is why 99% of course creators fail.

To create a $350 digital product that generates 6 or even 7 figures per year, you need a proven system to:

• Find a sellable (and profitable!) product idea
• Create a compelling and irresistible digital product offer
• Build an engaging, actionable, “no-fluff” course curriculum
• Market your product and drive ready-to-buy traffic to your sales page (on autopilot)

In other words, it's time to become a Digital Product Builder.

With these frameworks, we've generated over $15,000,000 in digital product sales.

And on April 7th, we're revealing every step of our proven blueprint in Low-Ticket Launchpad: How To Create & Sell A $350 Digital Product.

Want to be the first to know when it drops (and get some early bird bonuses)?

Click the link below to join the Low-Ticket Launchpad waitlist.

This is everything you need to turn your expertise into a profitable digital product that makes Internet money forever—on autopilot.

So, click the link below to join the waitlist.
```

### **Hook Variation 5**

```jsx
Still trading time for money? Read this:

You're sitting on a $100,000+ gold mine.

But it's trapped inside your head.

All your expertise and knowledge can be packaged up into a $350 digital product—and you can use this to create an extra income stream for yourself.

And after coaching over 10,000 writers, we've found everyone has a profitable product idea in their head—they just need help finding it.

But most people think creating an online course means:

• Running with the first idea that pops into their head
• Recording themselves rambling through some hastily made slides
• Slapping it all together into a "bonus" PDF so people can "read it on the go"

Then they post a couple desperate "buy my course" messages on social media and wonder why nobody's interested.

But the brutal truth? 

This approach is why 99% of course creators fail.

To create a $350 digital product that generates 6 or even 7 figures per year, you need a proven system to:

• Find a sellable (and profitable!) product idea
• Create a compelling and irresistible digital product offer
• Build an engaging, actionable, “no-fluff” course curriculum
• Market your product and drive ready-to-buy traffic to your sales page (on autopilot)

In other words, it's time to become a Digital Product Builder.

With these frameworks, we've generated over $15,000,000 in digital product sales.

And on April 7th, we're revealing every step of our proven blueprint in Low-Ticket Launchpad: How To Create & Sell A $350 Digital Product.

Want to be the first to know when it drops (and get some early bird bonuses)?

Click the link below to join the Low-Ticket Launchpad waitlist.

This is everything you need to turn your expertise into a profitable digital product that makes Internet money forever—on autopilot.

So, click the link below to join the waitlist.
```

### **CTAs**

```jsx
Join the waitlist for Low-Ticket Launchpad here:
```

```jsx
Click here to join the waitlist for Low-Ticket Launchpad:
```

```jsx
Join the waitlist to get Low-Ticket Launchpad early bird bonuses
```

```jsx
Click here to join the Low-Ticket Launchpad waitlist now:
```

```jsx
Be the first to hear when Low-Ticket Launchpad drops:
```

## Ad Creative

![1.png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/d679006ec0ec4833b1c737cfcad4906a21793f22ace54e69b46164b000aed7e4-md.png "1.png")

![2.png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/7ee7af3af15f44ddb99b722199bde67b8ac38b6bf1c14278b366bc9a81737438-md.png "2.png")

![3.png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/45e491d359844992b30e77cc446d73cfb64fa125ff2a482085bb41da43d70fe9-md.png "3.png")

## M3: Ad Scripts - Launch Ad Scripts

# Copy + Hook Variations

## “You’re sitting on a $100,000 gold mine”

### **Hook Variation 1**

```jsx
You're sitting on a $100,000+ gold mine.

But it's trapped inside your head.

All your expertise and knowledge can be packaged up into a $350 digital product—and you can use this to create an extra income stream for yourself.

And after coaching over 10,000 writers, we've found everyone has a profitable product idea in their head—they just need help finding it.

But most people think creating an online course means:

• Running with the first idea that pops into their head
• Recording themselves rambling through some hastily made slides
• Slapping it all together into a "bonus" PDF so people can "read it on the go"

Then they post a couple desperate "buy my course" messages on social media and wonder why nobody's interested.

But the brutal truth? 

This approach is why 99% of course creators fail.

To create a $350 digital product that generates 6 or even 7 figures per year, you need a proven system to:

• Find a sellable (and profitable!) product idea
• Create a compelling and irresistible digital product offer
• Build an engaging, actionable, “no-fluff” course curriculum
• Market your product and drive ready-to-buy traffic to your sales page (on autopilot)

In other words, it's time to become a Digital Product Builder.

With these frameworks, we've generated over $15,000,000 in digital product sales.

And now we're giving them to you inside Low-Ticket Launchpad: How To Create & Sell A $350 Digital Product.

But this will only be available until April 14th.

After that, the product will be gone... forever.

So, if you're ready to create a new revenue stream for yourself in 2025...

And turn your expertise into a $350 digital product that makes Internet money forever—on autopilot...

Click the link below to get your copy now.
```

### **Hook Variation 2**

```jsx
Looking to launch your own digital product in 2025 (and make some extra income on the side)? Then read this:

You're sitting on a $100,000+ gold mine.

But it's trapped inside your head.

All your expertise and knowledge can be packaged up into a $350 digital product—and you can use this to create an extra income stream for yourself.

And after coaching over 10,000 writers, we've found everyone has a profitable product idea in their head—they just need help finding it.

But most people think creating an online course means:

• Running with the first idea that pops into their head
• Recording themselves rambling through some hastily made slides
• Slapping it all together into a "bonus" PDF so people can "read it on the go"

Then they post a couple desperate "buy my course" messages on social media and wonder why nobody's interested.

But the brutal truth? 

This approach is why 99% of course creators fail.

To create a $350 digital product that generates 6 or even 7 figures per year, you need a proven system to:

• Find a sellable (and profitable!) product idea
• Create a compelling and irresistible digital product offer
• Build an engaging, actionable, “no-fluff” course curriculum
• Market your product and drive ready-to-buy traffic to your sales page (on autopilot)

In other words, it's time to become a Digital Product Builder.

With these frameworks, we've generated over $15,000,000 in digital product sales.

And now we're giving them to you inside Low-Ticket Launchpad: How To Create & Sell A $350 Digital Product.

But this will only be available until April 14th.

After that, the product will be gone... forever.

So, if you're ready to create a new revenue stream for yourself in 2025...

And turn your expertise into a $350 digital product that makes Internet money forever—on autopilot...

Click the link below to get your copy now.
```

### **Hook Variation 3**

```jsx
The "passive income from courses" myth is costing you thousands. Here's the actual formula:

You're sitting on a $100,000+ gold mine.

But it's trapped inside your head.

All your expertise and knowledge can be packaged up into a $350 digital product—and you can use this to create an extra income stream for yourself.

And after coaching over 10,000 writers, we've found everyone has a profitable product idea in their head—they just need help finding it.

But most people think creating an online course means:

• Running with the first idea that pops into their head
• Recording themselves rambling through some hastily made slides
• Slapping it all together into a "bonus" PDF so people can "read it on the go"

Then they post a couple desperate "buy my course" messages on social media and wonder why nobody's interested.

But the brutal truth? 

This approach is why 99% of course creators fail.

To create a $350 digital product that generates 6 or even 7 figures per year, you need a proven system to:

• Find a sellable (and profitable!) product idea
• Create a compelling and irresistible digital product offer
• Build an engaging, actionable, “no-fluff” course curriculum
• Market your product and drive ready-to-buy traffic to your sales page (on autopilot)

In other words, it's time to become a Digital Product Builder.

With these frameworks, we've generated over $15,000,000 in digital product sales.

And now we're giving them to you inside Low-Ticket Launchpad: How To Create & Sell A $350 Digital Product.

But this will only be available until April 14th.

After that, the product will be gone... forever.

So, if you're ready to create a new revenue stream for yourself in 2025...

And turn your expertise into a $350 digital product that makes Internet money forever—on autopilot...

Click the link below to get your copy now.
```

### **Hook Variation 4**

```jsx
Here's the reason why "what you know" has 6-figure potential:

You're sitting on a $100,000+ gold mine.

But it's trapped inside your head.

All your expertise and knowledge can be packaged up into a $350 digital product—and you can use this to create an extra income stream for yourself.

And after coaching over 10,000 writers, we've found everyone has a profitable product idea in their head—they just need help finding it.

But most people think creating an online course means:

• Running with the first idea that pops into their head
• Recording themselves rambling through some hastily made slides
• Slapping it all together into a "bonus" PDF so people can "read it on the go"

Then they post a couple desperate "buy my course" messages on social media and wonder why nobody's interested.

But the brutal truth? 

This approach is why 99% of course creators fail.

To create a $350 digital product that generates 6 or even 7 figures per year, you need a proven system to:

• Find a sellable (and profitable!) product idea
• Create a compelling and irresistible digital product offer
• Build an engaging, actionable, “no-fluff” course curriculum
• Market your product and drive ready-to-buy traffic to your sales page (on autopilot)

In other words, it's time to become a Digital Product Builder.

With these frameworks, we've generated over $15,000,000 in digital product sales.

And now we're giving them to you inside Low-Ticket Launchpad: How To Create & Sell A $350 Digital Product.

But this will only be available until April 14th.

After that, the product will be gone... forever.

So, if you're ready to create a new revenue stream for yourself in 2025...

And turn your expertise into a $350 digital product that makes Internet money forever—on autopilot...

Click the link below to get your copy now.
```

### **Hook Variation 5**

```jsx
Still trading time for money? Read this:

You're sitting on a $100,000+ gold mine.

But it's trapped inside your head.

All your expertise and knowledge can be packaged up into a $350 digital product—and you can use this to create an extra income stream for yourself.

And after coaching over 10,000 writers, we've found everyone has a profitable product idea in their head—they just need help finding it.

But most people think creating an online course means:

• Running with the first idea that pops into their head
• Recording themselves rambling through some hastily made slides
• Slapping it all together into a "bonus" PDF so people can "read it on the go"

Then they post a couple desperate "buy my course" messages on social media and wonder why nobody's interested.

But the brutal truth? 

This approach is why 99% of course creators fail.

To create a $350 digital product that generates 6 or even 7 figures per year, you need a proven system to:

• Find a sellable (and profitable!) product idea
• Create a compelling and irresistible digital product offer
• Build an engaging, actionable, “no-fluff” course curriculum
• Market your product and drive ready-to-buy traffic to your sales page (on autopilot)

In other words, it's time to become a Digital Product Builder.

With these frameworks, we've generated over $15,000,000 in digital product sales.

And now we're giving them to you inside Low-Ticket Launchpad: How To Create & Sell A $350 Digital Product.

But this will only be available until April 14th.

After that, the product will be gone... forever.

So, if you're ready to create a new revenue stream for yourself in 2025...

And turn your expertise into a $350 digital product that makes Internet money forever—on autopilot...

Click the link below to get your copy now.
```

## Objection 1: “I’m not an expert in anything”

### Hook Variation 1

```jsx
Your 'not an expert' excuse is costing you $350 sales every single day—here's why:

Remember when you were in 4th grade and all you wanted was advice from your friend's 6th-grade sister? 

❌ Not your parents
❌ Not your teachers
❌ And definitely not your (annoying) older brother

No, you wanted to hear from someone LIKE you who is just a few steps ahead of you.

Well, it's the same when you're building a $350 digital product.

Because here's the truth: 

You don't need to be the world's leading authority to create a valuable $350 product.

You just need to be a few steps ahead of your customer.

Think of it like this:

People don't need Michael Phelps to teach them how to swim. They just need someone who knows how not to drown.

But I know what you're thinking:

• "How do I find the topic I'm an expert on?"
• "How can I package this up into a $350 digital product?"
• "And how on earth do I market and sell this to my target customer?"

Well, we have the answer.

Inside Low-Ticket Launchpad, we'll show you exactly how to package the knowledge you ALREADY HAVE into a product people will happily pay $350 for—even if you don't consider yourself an "expert."

This is how we've generated over $15,000,000 in digital product sales, including $650,000 from a SINGLE $350 product launch.

But this will only be available until April 14th.

After that, the product will be gone... forever.

So, are you ready to turn your knowledge into a money-printing machine.

Click the link below to join Low-Ticket Launchpad today.
```

### Hook Variation 2

```jsx
The world's most dangerous myth: 

"I'm not enough of an expert to sell a product."

The truth is, you have $100,000 worth of knowledge sitting inside your head ready to be packaged up into a $350 digital product.

Here's why:

Remember when you were in 4th grade and all you wanted was advice from your friend's 6th-grade sister? 

❌ Not your parents
❌ Not your teachers
❌ And definitely not your (annoying) older brother

No, you wanted to hear from someone LIKE you who is just a few steps ahead of you.

Well, it's the same when you're building a $350 digital product.

Because here's the truth: 

You don't need to be the world's leading authority to create a valuable $350 product.

You just need to be a few steps ahead of your customer.

Think of it like this:

People don't need Michael Phelps to teach them how to swim. They just need someone who knows how not to drown.

But I know what you're thinking:

• "How do I find the topic I'm an expert on?"
• "How can I package this up into a $350 digital product?"
• "And how on earth do I market and sell this to my target customer?"

Well, we have the answer.

Inside Low-Ticket Launchpad, we'll show you exactly how to package the knowledge you ALREADY HAVE into a product people will happily pay $350 for—even if you don't consider yourself an "expert."

This is how we've generated over $15,000,000 in digital product sales, including $650,000 from a SINGLE $350 product launch.

But this will only be available until April 14th.

After that, the product will be gone... forever.

So, are you ready to turn your knowledge into a money-printing machine.

Click the link below to join Low-Ticket Launchpad today.
```

### Hook Variation 3

```jsx
Right now, you're hiding from a $100,000+ opportunity.

Your "I'm not enough of an expert to sell a product" excuse is killing your potential.

The truth is, you have valuable knowledge sitting inside your head ready to be packaged up into a $350 digital product.

Remember when you were in 4th grade and all you wanted was advice from your friend's 6th-grade sister? 

❌ Not your parents
❌ Not your teachers
❌ And definitely not your (annoying) older brother

No, you wanted to hear from someone LIKE you who is just a few steps ahead of you.

Well, it's the same when you're building a $350 digital product.

Because here's the truth: 

You don't need to be the world's leading authority to create a valuable $350 product.

You just need to be a few steps ahead of your customer.

Think of it like this:

People don't need Michael Phelps to teach them how to swim. They just need someone who knows how not to drown.

But I know what you're thinking:

• "How do I find the topic I'm an expert on?"
• "How can I package this up into a $350 digital product?"
• "And how on earth do I market and sell this to my target customer?"

Well, we have the answer.

Inside Low-Ticket Launchpad, we'll show you exactly how to package the knowledge you ALREADY HAVE into a product people will happily pay $350 for—even if you don't consider yourself an "expert."

This is how we've generated over $15,000,000 in digital product sales, including $650,000 from a SINGLE $350 product launch.

But this will only be available until April 14th.

After that, the product will be gone... forever.

So, are you ready to turn your knowledge into a money-printing machine.

Click the link below to join Low-Ticket Launchpad today.
```

### Hook Variation 4

```jsx
You already have enough expertise to create a $350 product that sells.

And your "I'm not enough of an expert to sell a product" excuse is killing your potential.

The truth is, you have valuable knowledge sitting inside your head ready to be packaged up into a digital product.

Remember when you were in 4th grade and all you wanted was advice from your friend's 6th-grade sister? 

❌ Not your parents
❌ Not your teachers
❌ And definitely not your (annoying) older brother

No, you wanted to hear from someone LIKE you who is just a few steps ahead of you.

Well, it's the same when you're building a $350 digital product.

Because here's the truth: 

You don't need to be the world's leading authority to create a valuable $350 product.

You just need to be a few steps ahead of your customer.

Think of it like this:

People don't need Michael Phelps to teach them how to swim. They just need someone who knows how not to drown.

But I know what you're thinking:

• "How do I find the topic I'm an expert on?"
• "How can I package this up into a $350 digital product?"
• "And how on earth do I market and sell this to my target customer?"

Well, we have the answer.

Inside Low-Ticket Launchpad, we'll show you exactly how to package the knowledge you ALREADY HAVE into a product people will happily pay $350 for—even if you don't consider yourself an "expert."

This is how we've generated over $15,000,000 in digital product sales, including $650,000 from a SINGLE $350 product launch.

But this will only be available until April 14th.

After that, the product will be gone... forever.

So, are you ready to turn your knowledge into a money-printing machine.

Click the link below to join Low-Ticket Launchpad today.
```

### Hook Variation 5

```jsx
Think your 'basic' knowledge isn't worth $350 to someone else?

Think again.

Your "I'm not enough of an expert to sell a product" excuse is killing your potential.

The truth is, you have valuable knowledge sitting inside your head ready to be packaged up into a $350 digital product.

Remember when you were in 4th grade and all you wanted was advice from your friend's 6th-grade sister? 

❌ Not your parents
❌ Not your teachers
❌ And definitely not your (annoying) older brother

No, you wanted to hear from someone LIKE you who is just a few steps ahead of you.

Well, it's the same when you're building a $350 digital product.

Because here's the truth: 

You don't need to be the world's leading authority to create a valuable $350 product.

You just need to be a few steps ahead of your customer.

Think of it like this:

People don't need Michael Phelps to teach them how to swim. They just need someone who knows how not to drown.

But I know what you're thinking:

• "How do I find the topic I'm an expert on?"
• "How can I package this up into a $350 digital product?"
• "And how on earth do I market and sell this to my target customer?"

Well, we have the answer.

Inside Low-Ticket Launchpad, we'll show you exactly how to package the knowledge you ALREADY HAVE into a product people will happily pay $350 for—even if you don't consider yourself an "expert."

This is how we've generated over $15,000,000 in digital product sales, including $650,000 from a SINGLE $350 product launch.

But this will only be available until April 14th.

After that, the product will be gone... forever.

So, are you ready to turn your knowledge into a money-printing machine.

Click the link below to join Low-Ticket Launchpad today.
```

## Objection 2: “I don’t have an audience”

### Hook Variation 1

```jsx
The like keeping you broke (while others print money on the internet):

"I need more followers first."

After helping thousands of writers monetize online, we've seen this pattern over and over again:

Most people think selling a digital product requires:

📨 A massive email list with thousands of subscribers
👍 Social media accounts with huge engagement
📅 Years spent building "authority" before making any offer

So, they focus obsessively on audience growth while their bank account stays at $0/month, constantly pushing monetization to "someday."

But the brutal truth?

Followers don't pay the bills.

To create a $350 digital product that generates consistent revenue, you need to understand:

• Waiting just postpones your learning process around monetization
• Delaying means less (or no) money now, but the SAME money later
• A small, engaged audience will outperform a massive, lukewarm one every time

Having something for sale actually BUILDS credibility and trust, not reduces it.

In other words, it's time to stop using "audience size" as an excuse.

I've generated over $15,000,000 in digital product sales.

And now we're giving you our exact frameworks inside Low-Ticket Launchpad: How To Create & Sell A $350 Digital Product.

But this will only be available until April 14th.

After that, the product will be gone... forever.

So, if you're ready to monetize the audience you ALREADY HAVE...

And turn your knowledge into a $350 digital product that makes Internet money even with a small following...

Click the link below to get your copy now.
```

### Hook Variation 2

```jsx
You're postponing your financial freedom.

All because of a vanity metric that doesn't matter.

"I need more followers first" is the lie keeping you broke while others with tiny audiences are printing money on the internet with their digital products.

After helping thousands of writers monetize online, we've seen this pattern over and over again:

Most people think selling a digital product requires:

📨 A massive email list with thousands of subscribers
👍 Social media accounts with huge engagement
📅 Years spent building "authority" before making any offer

So, they focus obsessively on audience growth while their bank account stays at $0/month, constantly pushing monetization to "someday."

But the brutal truth?

Followers don't pay the bills.

To create a $350 digital product that generates consistent revenue, you need to understand:

• Waiting just postpones your learning process around monetization
• Delaying means less (or no) money now, but the SAME money later
• A small, engaged audience will outperform a massive, lukewarm one every time

Having something for sale actually BUILDS credibility and trust, not reduces it.

In other words, it's time to stop using "audience size" as an excuse.

I've generated over $15,000,000 in digital product sales.

And now we're giving you our exact frameworks inside Low-Ticket Launchpad: How To Create & Sell A $350 Digital Product.

But this will only be available until April 14th.

After that, the product will be gone... forever.

So, if you're ready to monetize the audience you ALREADY HAVE...

And turn your knowledge into a $350 digital product that makes Internet money even with a small following...

Click the link below to get your copy now.
```

### Hook Variation 3

```jsx
The 'bigger audience' excuse is keeping you broke while others cash in.

All because of a vanity metric that doesn't matter.

After helping thousands of writers monetize online, we've seen this pattern over and over again.

Most people think selling a digital product requires:

📨 A massive email list with thousands of subscribers
👍 Social media accounts with huge engagement
📅 Years spent building "authority" before making any offer

So, they focus obsessively on audience growth while their bank account stays at $0/month, constantly pushing monetization to "someday."

But the brutal truth?

Followers don't pay the bills.

To create a $350 digital product that generates consistent revenue, you need to understand:

• Waiting just postpones your learning process around monetization
• Delaying means less (or no) money now, but the SAME money later
• A small, engaged audience will outperform a massive, lukewarm one every time

Having something for sale actually BUILDS credibility and trust, not reduces it.

In other words, it's time to stop using "audience size" as an excuse.

I've generated over $15,000,000 in digital product sales.

And now we're giving you our exact frameworks inside Low-Ticket Launchpad: How To Create & Sell A $350 Digital Product.

But this will only be available until April 14th.

After that, the product will be gone... forever.

So, if you're ready to monetize the audience you ALREADY HAVE...

And turn your knowledge into a $350 digital product that makes Internet money even with a small following...

Click the link below to get your copy now.
```

### Hook Variation 4

```jsx
Would you rather have:

• 100,000 followers and $0
• Or 1,000 followers and $10,000/month?

Here's why I ask:

After helping thousands of writers monetize online, we've seen this pattern over and over again:

Most people think selling a digital product requires:

📨 A massive email list with thousands of subscribers
👍 Social media accounts with huge engagement
📅 Years spent building "authority" before making any offer

So, they focus obsessively on audience growth while their bank account stays at $0/month, constantly pushing monetization to "someday."

But the brutal truth?

Followers don't pay the bills.

To create a $350 digital product that generates consistent revenue, you need to understand:

• Waiting just postpones your learning process around monetization
• Delaying means less (or no) money now, but the SAME money later
• A small, engaged audience will outperform a massive, lukewarm one every time

Having something for sale actually BUILDS credibility and trust, not reduces it.

In other words, it's time to stop using "audience size" as an excuse.

I've generated over $15,000,000 in digital product sales.

And now we're giving you our exact frameworks inside Low-Ticket Launchpad: How To Create & Sell A $350 Digital Product.

But this will only be available until April 14th.

After that, the product will be gone... forever.

So, if you're ready to monetize the audience you ALREADY HAVE...

And turn your knowledge into a $350 digital product that makes Internet money even with a small following...

Click the link below to get your copy now.
```

### Hook Variation 5

```jsx
Here's the math most creators miss:

Small audience + right offer = $10k-$100k per month.

You don't need THOUSANDS of followers to sell a profitable $350 digital product.

"I need more followers first" is the lie keeping you broke while others with tiny audiences are printing money on the internet with their digital products.

After helping thousands of writers monetize online, we've seen this pattern over and over again:

Most people think selling a digital product requires:

📨 A massive email list with thousands of subscribers
👍 Social media accounts with huge engagement
📅 Years spent building "authority" before making any offer

So, they focus obsessively on audience growth while their bank account stays at $0/month, constantly pushing monetization to "someday."

But the brutal truth?

Followers don't pay the bills.

To create a $350 digital product that generates consistent revenue, you need to understand:

• Waiting just postpones your learning process around monetization
• Delaying means less (or no) money now, but the SAME money later
• A small, engaged audience will outperform a massive, lukewarm one every time

Having something for sale actually BUILDS credibility and trust, not reduces it.

In other words, it's time to stop using "audience size" as an excuse.

I've generated over $15,000,000 in digital product sales.

And now we're giving you our exact frameworks inside Low-Ticket Launchpad: How To Create & Sell A $350 Digital Product.

But this will only be available until April 14th.

After that, the product will be gone... forever.

So, if you're ready to monetize the audience you ALREADY HAVE...

And turn your knowledge into a $350 digital product that makes Internet money even with a small following...

Click the link below to get your copy now.
```

## Objection 3: “My niche is too small”

### Hook Variation 1

```jsx
Your 'too small niche' probably has $100,000+ waiting to be unlocked.

But most people sabotage themselves by thinking:

❌ Everyone in their space is broke and unwilling to invest
❌ Their niche is uniquely challenging and impossible to monetize
❌ The market is completely saturated with no room for new offers

Then they abandon potentially lucrative niches and chase "hot markets" they have zero passion for—or worse, give up entirely.

But the brutal truth?

The mere existence of your niche is PROOF it can be monetized.

To create a $350 digital product that thrives in ANY niche, you need to understand:

✅ Your niche isn't too small—you just haven't found the urgent problem worth solving
✅ Your niche isn't too saturated—you just haven't positioned yourself correctly
✅ Your customers do have money—you just haven't created an offer compelling enough yet

The problem isn't your niche—it's your approach to product creation.

In other words, it's time to stop blaming your niche and start upgrading your skills.

With these exact frameworks, we've generated over $15,000,000 in digital product sales.

And now we're giving them to you inside Low-Ticket Launchpad: How To Create & Sell A $350 Digital Product.

But this will only be available until April 14th.

After that, the product will be gone... forever.

So, if you're ready to unlock the hidden profit potential in your "small" niche...

And turn your specialized knowledge into a $350 product that sells on autopilot...

Click the link below to get your copy now.
```

✅

### Hook Variation 2

```jsx
This myth is costing you THOUSANDS every month:

"My niche is too small."

Most people sabotage themselves by thinking:

❌ Everyone in their space is broke and unwilling to invest
❌ Their niche is uniquely challenging and impossible to monetize
❌ The market is completely saturated with no room for new offers

Then they abandon potentially lucrative niches and chase "hot markets" they have zero passion for—or worse, give up entirely.

But the brutal truth?

The mere existence of your niche is PROOF it can be monetized.

To create a $350 digital product that thrives in ANY niche, you need to understand:

✅ Your niche isn't too small—you just haven't found the urgent problem worth solving
✅ Your niche isn't too saturated—you just haven't positioned yourself correctly
✅ Your customers do have money—you just haven't created an offer compelling enough yet

The problem isn't your niche—it's your approach to product creation.

In other words, it's time to stop blaming your niche and start upgrading your skills.

With these exact frameworks, we've generated over $15,000,000 in digital product sales.

And now we're giving them to you inside Low-Ticket Launchpad: How To Create & Sell A $350 Digital Product.

But this will only be available until April 14th.

After that, the product will be gone... forever.

So, if you're ready to unlock the hidden profit potential in your "small" niche...

And turn your specialized knowledge into a $350 product that sells on autopilot...

Click the link below to get your copy now.
```

✅

### Hook Variation 3

```jsx
Read this if you think your niche is "too small:"

Most people sabotage themselves by thinking:

❌ Everyone in their space is broke and unwilling to invest
❌ Their niche is uniquely challenging and impossible to monetize
❌ The market is completely saturated with no room for new offers

Then they abandon potentially lucrative niches and chase "hot markets" they have zero passion for—or worse, give up entirely.

But the brutal truth?

The mere existence of your niche is PROOF it can be monetized.

To create a $350 digital product that thrives in ANY niche, you need to understand:

✅ Your niche isn't too small—you just haven't found the urgent problem worth solving
✅ Your niche isn't too saturated—you just haven't positioned yourself correctly
✅ Your customers do have money—you just haven't created an offer compelling enough yet

The problem isn't your niche—it's your approach to product creation.

In other words, it's time to stop blaming your niche and start upgrading your skills.

With these exact frameworks, we've generated over $15,000,000 in digital product sales.

And now we're giving them to you inside Low-Ticket Launchpad: How To Create & Sell A $350 Digital Product.

But this will only be available until April 14th.

After that, the product will be gone... forever.

So, if you're ready to unlock the hidden profit potential in your "small" niche...

And turn your specialized knowledge into a $350 product that sells on autopilot...

Click the link below to get your copy now.
```

✅

### Hook Variation 4

```jsx
Every day you believe your niche is 'too small' is another day you stay financially stuck.

Most people sabotage themselves by thinking:

❌ Everyone in their space is broke and unwilling to invest
❌ Their niche is uniquely challenging and impossible to monetize
❌ The market is completely saturated with no room for new offers

Then they abandon potentially lucrative niches and chase "hot markets" they have zero passion for—or worse, give up entirely.

But the brutal truth?

The mere existence of your niche is PROOF it can be monetized.

To create a $350 digital product that thrives in ANY niche, you need to understand:

✅ Your niche isn't too small—you just haven't found the urgent problem worth solving
✅ Your niche isn't too saturated—you just haven't positioned yourself correctly
✅ Your customers do have money—you just haven't created an offer compelling enough yet

The problem isn't your niche—it's your approach to product creation.

In other words, it's time to stop blaming your niche and start upgrading your skills.

With these exact frameworks, we've generated over $15,000,000 in digital product sales.

And now we're giving them to you inside Low-Ticket Launchpad: How To Create & Sell A $350 Digital Product.

But this will only be available until April 14th.

After that, the product will be gone... forever.

So, if you're ready to unlock the hidden profit potential in your "small" niche...

And turn your specialized knowledge into a $350 product that sells on autopilot...

Click the link below to get your copy now.
```

✅

### Hook Variation 5

```jsx
Your 'small niche' excuse is the comfort blanket keeping you broke.

Most people sabotage themselves by thinking:

❌ Everyone in their space is broke and unwilling to invest
❌ Their niche is uniquely challenging and impossible to monetize
❌ The market is completely saturated with no room for new offers

Then they abandon potentially lucrative niches and chase "hot markets" they have zero passion for—or worse, give up entirely.

But the brutal truth?

The mere existence of your niche is PROOF it can be monetized.

To create a $350 digital product that thrives in ANY niche, you need to understand:

✅ Your niche isn't too small—you just haven't found the urgent problem worth solving
✅ Your niche isn't too saturated—you just haven't positioned yourself correctly
✅ Your customers do have money—you just haven't created an offer compelling enough yet

The problem isn't your niche—it's your approach to product creation.

In other words, it's time to stop blaming your niche and start upgrading your skills.

With these exact frameworks, we've generated over $15,000,000 in digital product sales.

And now we're giving them to you inside Low-Ticket Launchpad: How To Create & Sell A $350 Digital Product.

But this will only be available until April 14th.

After that, the product will be gone... forever.

So, if you're ready to unlock the hidden profit potential in your "small" niche...

And turn your specialized knowledge into a $350 product that sells on autopilot...

Click the link below to get your copy now.
```

### **CTAs**

```jsx
Get Low-Ticket Launchpad here:
```

```jsx
Click here to buy Low-Ticket Launchpad:
```

```jsx
Get Low-Ticket Launchpad (before it's too late):
```

```jsx
Click here to create & sell a $350 digital product:
```

```jsx
Become a Digital Product Builder in 2025:
```

# Ad Creative

![LOW-TICKET LAUNCHPAD IS LIVE! (5).png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/8db42545e9574f2d92b90fd67d10a1a63eb1207d8ba140e8bef8bafdc42bf2cd "LOW-TICKET LAUNCHPAD IS LIVE! (5).png")

![LOW-TICKET LAUNCHPAD IS LIVE! (6).png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/cab40b6fb83b452aba2321198c38045f59b6e2cde8b84ac9ba9b20d5bc109529 "LOW-TICKET LAUNCHPAD IS LIVE! (6).png")

![LOW-TICKET LAUNCHPAD IS LIVE! (7).png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/1ff3dfe03b104689a8bfb327bd21ed715a62cbc8541d457ea97b7009e3283d93 "LOW-TICKET LAUNCHPAD IS LIVE! (7).png")

![4.png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/5148c4542fbd4f1dac421e06df9f6644a3070dc2a99c41deaf0754d9ba923d1d "4.png")

![3 (1).png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/eeac3b40a7b543a7b2a7aefe3c8d10fba692fcdf0e1547e494048598b6f200dd "3 (1).png")

![5.png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/adfc96dea1fb4b8cb0212ec7238bb115a1a8f944ed844c949424aa605743fdd6 "5.png")

![12.png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/3edc129a994c42dc9a719d7465195766c8cbdfaacc7143e4a61efac68f989da4 "12.png")

![14.png](https://assets.skool.com/f/d10f22b305f2434086187188eb2bf87a/d92b428ddd684b5d8eaf75382895ee74b47f245e419e4ce5a5054cf97f092e7d "14.png")

## Key takeaways

TODO - For Ray