MAC Video Scripts — Locked Copy (2026-05-06)

Three videos. Different jobs, different platforms, different lengths. Founder voice — tight, sharp, no slop.

A. “The Wall” — 60s landing hero loop (1920×1080, 30fps)

Job: Convert visitors who land on mac.raydata.co.

Visual treatment: Hand-drawn graffiti tag aesthetic. B&W base + one accent (cream + coral or navy stamp). Stick-figure climbing, brick wall growing taller as figure climbs. Each brick labeled with an AI-output anxiety. Figure smashes through with a hammer labeled MAC. Cut to outro typography.

Beats (timestamps approximate, frame-locked in composition):

Time	Frame	On-screen	Audio (none — silent or text-on-screen)
0:00–0:02	Black, then a single hand-drawn line builds a brick.	(no text)	—
0:02–0:08	Bricks stack themselves into a wall. Each new brick fades in a label as it lands: “is this hallucinated?” “is this format right?” “is this number close enough?” “is this making something up?” “is this safe to ship?”	Brick labels (typed-in animation)	—
0:08–0:18	Stick figure appears at base of wall. Climbs up, slow-mo. Slips. Climbs again. Each slip restarts the labels.	”every team adopting AI hits the same wall.” (slow type-on at 0:14)	—
0:18–0:30	Figure freezes at top of wall, looking down. A hammer — labeled MAC — drops into figure’s hand.	(no text — visual rest)	—
0:30–0:38	Figure swings hammer. Wall shatters in a lottie burst. Bricks scatter as hand-drawn shrapnel. Stick figure walks through the gap.	(no text — visual climax)	—
0:38–0:50	Cut to clean blocky stacked type fade-in: MODEL / ACCEPTANCE / CRITERIA.	”MODEL\nACCEPTANCE\nCRITERIA”	—
0:50–0:58	Tagline pops in below in smaller, lighter weight.	”the discipline that lets you stop checking AI output and start shipping it.”	—
0:58–1:00	URL stamp + cursor blink.	”modelacceptancecriteria.io”	—

Skills used: hyperframes, hyperframes-cli, gsap (timeline), lottie (brick-shatter), css-animations (wall stagger), tailwind (typography).

C. “TDD for AI” — 30s contrarian ad (1080×1080, 30fps, X+LinkedIn)

Job: Punch into developer-curious audiences. The TDD frame is the founder’s sharpest contrarian wedge.

Visual treatment: Pure typographic. Memphis-grid background. Split screen left vs right. No doodles. Wesbos-channel — type and color and timing do all the work.

Beats:

Time	Frame	On-screen	Audio
0:00–0:03	Black to grid background. Title slams in.	”Software engineers solved this problem 25 years ago.”	—
0:03–0:06	Beat. Title fades up to top half. Subtitle types in below.	”The rest of us refused to copy them.”	—
0:06–0:08	Quick reveal: split screen labels appear. Left = “1999 / Software Eng” small caps. Right = “2026 / Data Team” small caps.	(labels)	—
0:08–0:14	LEFT side animates: pseudo-code “test(‘output is valid’)” types in → green check drops in via waapi → ship icon. Quick.	LEFT: code → ✓ → ship	—
0:14–0:20	RIGHT side animates: dashboard squiggle scribbles in → text “looks good?” appears → uncertain shrug emoji → ship icon with question mark. Slower, halting.	RIGHT: scribble → “looks good?” → 🤷 → ship?	—
0:20–0:24	Both sides freeze. A red strikethrough draws across “looks good?” on the right side.	(strikethrough animation)	—
0:24–0:28	Below the strikethrough, blocky text writes itself: “MAC: pass / fail."	"MAC: pass / fail.”	—
0:28–0:30	Outro stamp. URL.	”modelacceptancecriteria.io”	—

Skills used: hyperframes, hyperframes-cli, tailwind (split-screen grid + Memphis bg), css-animations (sequenced reveals), waapi (checkmark drop-in animations).

D. “The Confession” — 15s vertical X teaser (1080×1920, 30fps)

Job: Founder-personal hook. Punchy enough to share. Vertical for X video and LinkedIn vertical.

Visual treatment: Documentary-grain B&W shaky-cam dashboard moment → snap to clean blocky type. Personal-voice register. Voiceover via Kokoro TTS confident-male preset.

Beats:

Time	Frame	On-screen	Audio (TTS)
0:00–0:01	Black. Single muffled keystroke sound (or silence — depends on Kokoro output).	(no text)	(silence)
0:01–0:06	B&W shaky dashboard scroll. Camera-shake on a generic data-quality dashboard mockup. Light grain overlay.	(no text — let voice carry)	“I spent five years signing off on AI output by squinting at it.”
0:06–0:08	Hard cut to clean white frame. Heartbeat pause.	(no text)	“I’m done.”
0:08–0:13	Blocky stacked type appears, one line at a time (gsap reveal): MODEL / ACCEPTANCE / CRITERIA.	”MODEL\nACCEPTANCE\nCRITERIA”	(silence — let type breathe)
0:13–0:15	URL stamp appears underneath. Sharp cut to black.	”modelacceptancecriteria.io / or: keep squinting.”	—

Skills used: hyperframes, hyperframes-cli, hyperframes-media (Kokoro TTS — voice ID am_michael or am_adam — confident-male preset), three (camera-shake on dashboard frame, or fall back to css-animations + transform if three adds overhead), gsap (title reveals), tailwind (typography).

TTS line: "I spent five years signing off on AI output by squinting at it. I'm done."

Voice notes (cross-cut)

Founder voice cues: declarative, no hedging, slight self-deprecation, anti-jargon, operator-as-system framing. ≤15-word sentences where possible.
Words to NEVER use: “leverage,” “synergy,” “best-in-class,” “AI-powered,” “next-gen,” “revolutionary,” “game-changer,” “AI-pilled.”
Words that are fair game: “discipline,” “ship,” “pass / fail,” “criteria,” “stop,” “force multiplier,” “promotion,” “rung,” “wall.”
Em-dash check: all scripts above use hyphens (-) per the no-em-dashes-in-AI-output memory. Verify before render.

Open execution choices applied

TTS: Kokoro confident-male preset (NOT founder voice clone).
Aspect ratios: 16:9 / 1:1 / 9:16 across A / C / D.
URL outro: modelacceptancecriteria.io (founder is buying this domain — see open-decisions in MAC v0 build spec).
Color treatment: B&W base, one accent (coral or navy) per video, hand-drawn line weight ~3-4px.

Cross-references

Todo: ~/rdco-vault/01-projects/mac/videos/2026-05-06-mac-video-production-todo.md
Build spec: ~/rdco-vault/01-projects/mac-landing/2026-05-05-build-spec.md
Existing doodle vocab: ~/Projects/mac-landing/src/components/Doodle.astro
HyperFrames precedent: ~/Projects/squarely-web/videos/