/decisions · 2026-05-11 · board backfill · squarely

Squarely Meta Ads — greenlight fast-follow build after Amazon ads

Decision logged from the Notion task board. Click an action to fire an iMessage back to the Ray session with the decision encoded.

Founder: 'Meta Ads instrumentation + tooling are a fast follow because I believe they'd be effective' (2026-04-30). Decision: confirm fast-follow order, or revise.

Context

Starts after Amazon ads sensor work is in flight. 'Done' = visibility into Meta campaign performance (CTR, CPC, CPA, ROAS, audience-segment) + programmatic launch/modify.

Connects to the new Meta Ads CLI filed 2026-04-30 (agent-native surface) — may be more buildable than expected.

Cross-bet payoff HIGH — same capability for any future Meta-channel bet (MAC LinkedIn-adjacent, SC growth campaigns).

Lock in

Approve

Greenlight the action with optional context (instructions, scope notes, anything Ray should carry into execution).

Approve + send
Archive

Drop this from the active board. Add a one-line reason so the kill is on the record.

Archive + send
Split

Keep part, defer part. Use the two fields to describe each.

Split + send
Defer

Push this out to a specific date.

Defer + send